Experience

COX MEDIA GROUP Miami

• United States
• Advertising Services
• 1 - 100 Employee

• Digital Media Strategist

  • Feb 2023 - Present

  - Uncover high-potential digital revenue growth opportunities and develop joint execution plans with local sales management. - Guide sales teams to develop advertising campaigns that are designed around advertiser needs and objectives and are executed across multiple media platforms. - Develop digital media strategies, product mixes, digital sales efforts, and revenue generation, working directly with the client and sales team. - Develop advertising campaigns that drive revenue while driving return on investment for advertisers. - Accurately forecast and report on digital revenue attainment. - Facilitate group presentations and face-to-face client sales calls with our advertising clients and advertising verticals. - Develop, facilitate, and host client facing meetings, webinars, and video conference calls to sell and educate clients and prospective advertisers. Show less



Kiki on the River

• United States
• Hospitality
• 1 - 100 Employee

• Social Media Marketing Consultant

  • Oct 2020 - Nov 2022

  Kiki On The River & The Gramercy - Driving user retention, revenue growth, and customer engagement by deploying successful marketing campaigns and continually optimizing online marketing campaign results. - Segmenting customer base on various transactional and behavioral features & designing influential social media marketing creatives and programs to successfully cater to them. - Developing marketing content such as newsletters, promotional materials, and advertisements and executing marketing strategies across all social platforms (Instagram, Facebook, Twitter, TikTok). Show less



Groot Hospitality

• United States
• Hospitality
• 100 - 200 Employee

• Marketing Manager

  • May 2018 - May 2021

  The following responsibilities applied to in-house venues: Komodo, Komodo Lounge, Planta, OTL, Swan, Bar Bevy, Papi Steak, LIV, LIV Hard Rock Stadium, Story, and future projects - Spearheaded advertising campaigns, content development & delivery, and marketing program management and drove the entire marketing funnel from customer acquisition to retention using various digital and social marketing channels. - Conducted influencer marketing outreach and maintained a strong online presence of the company's brand to engage with users and strengthen customer relationships. - Leveraged online marketing with SEO and SEM keyword database to improve page content, keyword relevancy, and branding and achieve search engine optimization goals. Show less



SSENSE

• Canada
• Retail
• 700 & Above Employee

• Fashion Marketing Intern

  • Mar 2017 - Apr 2018



ALDO Group

• Canada
• Retail
• 700 & Above Employee

• Marketing and Communications Intern

  • Aug 2015 - May 2016



Brandy Melville

• United States
• Apparel & Fashion
• 500 - 600 Employee

• Cash Management Supervisor & Visual Merchandiser

  • Jun 2013 - Dec 2015