Experience

South Lake Brewing Company

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Marketing & Merchandise Manager

  • Feb 2021 - Present

  Develop and implement marketing plans, manage merchandise tracking and ordering, oversee social media strategy, website content, e-commerce strategy, media relations, taproom marketing, and Bär Society membership subscriptions. Develop and implement marketing plans, manage merchandise tracking and ordering, oversee social media strategy, website content, e-commerce strategy, media relations, taproom marketing, and Bär Society membership subscriptions.



Cal Poly Associated Students, Inc

• United States
• Non-profit Organizations
• 100 - 200 Employee

• Communications Assistant Coordinator

  • Mar 2017 - Feb 2021

  Oversaw all communications including 20 social media accounts, 4 monthly newsletters, blog posts, press releases, and website content. Created unique and original content that garnered attention and facilitated clear communication of ASI programs and services with target markets. Developed promotional campaigns and analyzed results to further organizational reach. Supervised marketing assistants and collaborated with graphic designers to ensure content was engaging, adhered to brand standards, and accurately and creatively told the ASI story. Show less



Figueroa Mountain Brewing Co.

• Food and Beverage Services
• 1 - 100 Employee

• Brand Ambassador

  • May 2019 - Dec 2019

  Represented Figueroa Mountain Brewing Co. at local beer festivals and community events on the Central Coast. Set up and broke down displays and equipment and poured beer while ensuring a positive consumer tasting experience. Ensured displays and experience were consistent with brand standards. Represented Figueroa Mountain Brewing Co. at local beer festivals and community events on the Central Coast. Set up and broke down displays and equipment and poured beer while ensuring a positive consumer tasting experience. Ensured displays and experience were consistent with brand standards.



Engage PR

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Associate Account Executive

  • Mar 2016 - Aug 2016

  Developed social media content for a variety of clients discussing company and industry news. Maintained a clear voice across all social media platforms and analyzed top-performing posts to reach target audiences. Created content calendars and social media plans for client product launches and industry trade shows. Built and maintained relationships with media contacts and drafted strategic PR plans for effective media communication. Kept abreast of current events and industry news to capitalize on media opportunities to positively promote clients. Show less



Racepoint Global

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• • Jun 2015 - Mar 2016

  Composed social media posts, technical press releases, and blogs for technology, healthcare, and consumer clients. Pitched ideas, developed strategies, and demonstrated problem-solving abilities during daily account management and new business pitches. Offered high level of internal support as acting office ambassador for FieldFacts, the company's proprietary media database technology. Promoted twice within ten months for exceptional client work.

• • Nov 2014 - May 2015

  Produced social media posts, blogs, and daily news reports requiring superior attention to detail for technology and consumer clients. Managed and coordinated foundational client programs, including social media and events. Scanned for industry trends and client press coverage. Pitched ideas and developed strategies to maximize positive client media coverage.

• • Sep 2014 - Oct 2014

  Researched social media influencers, maintained media influencer databases, built media lists, editorial and speaking calendars, scanned for client’s press coverage.



Batch

• San Luis Obispo, California Area

• Bakery Clerk

  • Jul 2012 - Aug 2014

  Interacted cheerfully with customers while making ice cream sandwiches, baking cookies, and working the register. Opened, closed, and managed the store, often while working independently in the busy downtown area of San Luis Obispo. Learned the importance of time management and preparation required to meet the demands of this fast-paced environment. Interacted cheerfully with customers while making ice cream sandwiches, baking cookies, and working the register. Opened, closed, and managed the store, often while working independently in the busy downtown area of San Luis Obispo. Learned the importance of time management and preparation required to meet the demands of this fast-paced environment.



KSBY

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Public Relations and Marketing Intern

  • Apr 2014 - Jun 2014

  Worked closely with the marketing director to create marketing campaigns for news and overall station image. Produced on-air news and community event promotions and helped organize contests and promotional material for the May sweeps period. Managed multiple projects from several departments under tight deadlines. Worked closely with the marketing director to create marketing campaigns for news and overall station image. Produced on-air news and community event promotions and helped organize contests and promotional material for the May sweeps period. Managed multiple projects from several departments under tight deadlines.



CP Mustang News

• United States
• Newspaper Publishing
• 1 - 100 Employee

• Multimedia Journalist

  • Mar 2014 - Jun 2014

  Selected from Cal Poly Television students for additional paid work in their integrated print, broadcast and digital news organization. Pitched, shot, wrote, and edited several local news stories each week. Anchored a daily newscast which airs on the Mustang News website and a public access channel that reaches thousands of households across the county. Selected from Cal Poly Television students for additional paid work in their integrated print, broadcast and digital news organization. Pitched, shot, wrote, and edited several local news stories each week. Anchored a daily newscast which airs on the Mustang News website and a public access channel that reaches thousands of households across the county.



Cal Poly Television

• San Luis Obispo, California Area

• Student Reporter

  • Sep 2013 - Jun 2014

  Worked as a reporter to shoot, write, and edit local news stories for a daily newscast and for the web. Researched, contacted, and interviewed sources for original news packages. Alternate work as an anchor, sports reporter, entertainment reporter, executive producer, director, and technical director for a live half-hour weekly newscast. Worked as a reporter to shoot, write, and edit local news stories for a daily newscast and for the web. Researched, contacted, and interviewed sources for original news packages. Alternate work as an anchor, sports reporter, entertainment reporter, executive producer, director, and technical director for a live half-hour weekly newscast.



ESPNU

• San Luis Obispo, California Area

• Utility

  • Feb 2014 - Feb 2014

  Assisted with filming a live broadcast of a Cal Poly vs. UC Irvine men's basketball game for ESPNU. Helped set up and strike all equipment. Ran cable for courtside photographer during the game. Assisted with filming a live broadcast of a Cal Poly vs. UC Irvine men's basketball game for ESPNU. Helped set up and strike all equipment. Ran cable for courtside photographer during the game.



Hollister Co.

• United States
• Retail
• 700 & Above Employee

• Model

  • Jun 2010 - Sep 2010

  Welcomed customers to the store and informed them of promotions. Restocked merchandise and worked the register area. Assisted with guest needs and maintained a neat and organized store front. Strived to consistently provide excellent customer service. Welcomed customers to the store and informed them of promotions. Restocked merchandise and worked the register area. Assisted with guest needs and maintained a neat and organized store front. Strived to consistently provide excellent customer service.