Owner/Operator

• Nov 2021 - Present

Senior Content Strategist

• Mar 2021 - Dec 2021

Content Specialist

• Feb 2020 - Mar 2021

Content Marketing Manager

• Jan 2019 - Feb 2020

I own and manage all of the content efforts for a leading online retailer that specializes in lighting and home furnishings. As content marketing manager, I develop editorial strategy, work with freelancers and influencers, make sure that external and internal communications adhere to brand guidelines, manage all social platforms and assist the company with all copywriting support. From the budget to the editorial calendar, I am in charge of content from ideation to production. I own and manage all of the content efforts for a leading online retailer that specializes in lighting and home furnishings. As content marketing manager, I develop editorial strategy, work with freelancers and influencers, make sure that external and internal communications adhere to brand guidelines, manage all social platforms and assist the company with all copywriting support. From the budget to the editorial calendar, I am in charge of content from ideation to production.

Senior Editor, Tablespoon.com

• Jan 2018 - Dec 2018

Lead visionary, strategist, editor and executor on one of General Mills-owned media platforms. From coordinating and leading photo shoots to developing editorial packages that supported brand initiatives to concepting recipe development and executing on SEO strategies, I managed Tablespoon.com in all content channels. Editorial responsibilities included writing and editing SEO content, providing social support, banner copy and overseeing the Tablespoon newsletter.

Senior Editor, Pillsbury.com

• May 2017 - Jan 2018

As Pillsbury.com's senior editor, I am mainly responsible for producing a large-scale editorial content package that's published each month. I determine and direct the package's theme using consumer insights and data, and create all supporting content through collaboration with food editors, recipe developers, photographers, designers and publishers. Other responsibilities include writing SEO-focused copy for long-form articles and recipe content, creating content to meet brand commitments for General Mills, editing content for publication, overseeing monthly photo shoots, leading recipe development projects, managing the Pillsbury influencer program including content ideation and creation, editing and budgeting, and moderating and responding to consumer feedback on Pillsbury.com. Show less

Associate Site Editor, BettyCrocker.com

• Nov 2016 - May 2017

As an associate site editor, I am responsible for creating and curating content for bettycrocker.com using insights, analytics, and trends. Other responsibilities include managing the Betty food blogger program, updating the app, moderating and responding to consumer comments on bettycrocker.com, and writing articles and recipe descriptions with SEO value.

Editorial Director | Digital Content Specialist

• Jul 2014 - Nov 2016

As Monkeyhouse's content specialist, I worked with clients to create exclusive and effective content to elevate their brand. By relying on content marketing best practices and ingenuity, I strived to create a memorable digital presence for clients through social media, blogs, SEO-inspired website copy, press releases and e-newsletters. For Monkeyhouse's sister company Life Events Media, I served as an editor for our two lifestyle publications WeddingDay Magazine and Life+Spaces. As WeddingDay's editorial director, I created content to engage readers across multiple formats utilizing our print publication, website, e-newsletter and social media platforms. This required managing an editorial calendar, measuring results, and discovering new ways to promote our brand through content, contests and events. Show less

Newsletter Editor, BettyCrocker.com

• Jun 2013 - Jun 2014

I supported General Mills' owned media platform for their site BettyCrocker.com. My role was to generate editorial content for the site by means of segmented newsletters that utilized targeted branding, visuals and strategic call-to-actions to reach consumers. I also created page content using the voice of the brand and assisted in planning monthly content for the site and newsletters. I supported General Mills' owned media platform for their site BettyCrocker.com. My role was to generate editorial content for the site by means of segmented newsletters that utilized targeted branding, visuals and strategic call-to-actions to reach consumers. I also created page content using the voice of the brand and assisted in planning monthly content for the site and newsletters.

Marketing Coordinator

• Oct 2012 - 2013

At Veritas Marketing, I had the opportunity to integrate my writing background into a marketing position for a diverse clientele. As the marketing coordinator, I wrote and proofread press releases, case studies, webinars, e-newsletters and print collateral. I also managed pay-per-click and SEO programs like Google AdWords and Analytics for our clients to determine how to best optimize their company's online presence. Additionally, I was put in charge of admin work like managing the company and client database, and handling company purchase orders, printing requests and estimates. Show less

Editorial Intern

• Sep 2011 - Jan 2012

In just three months, I gained valuable insight within the magazine publishing industry as an editorial intern for Meetings and Events Magazine. I had the opportunity to work with editors from Minnesota, Illinois, Colorado, Texas and Michigan. My duties were to meticulously fact-check all articles by contacting all sources and the Internet for verification. I also proofread each story and made corrections as necessary. My internship also allowed me the opportunity to practice my own hand at writing. I wrote stories on venues, people profiles and meeting technology that was relevant to the industry. Not only did I gain experience, but I was able to network with people within the event planning industry from across the United States. Show less

Production Technician

• 2010 - 2011

Here, I became familiar with the inner workings of the newsroom. I worked the morning show as a production assistant where I was responsible for running on-air graphics and rolled tape. I also ran the audio board and gave cues to anchors and reporters. Through my experience working at this television station, I got a feel for the fast-paced environment and the importance of communication between the production room and the on-air talent. Here, I became familiar with the inner workings of the newsroom. I worked the morning show as a production assistant where I was responsible for running on-air graphics and rolled tape. I also ran the audio board and gave cues to anchors and reporters. Through my experience working at this television station, I got a feel for the fast-paced environment and the importance of communication between the production room and the on-air talent.

Anchor/Reporter | River Falls Update

• 2009 - 2011

As a broadcast journalism major, I helped found River Falls Update--my university's online news broadcast. This experience allowed me to govern a small team to create a weekly newscast that reported on campus' timely news and events. By taking leadership of this program, I gained additional experience in shooting and editing video. I served as both the show's producer and the anchor. My broadcast writing skills were refined, as well as my ability to anchor. It also allowed me the opportunity to network with many people across campus through weekly interviews for stories. The confidence gained from multiple interviews and on-air experience is immeasurable. Show less

Front Page Editor | The Student Voice

• 2007 - 2010

As the front page editor of UWRF's student newspaper, I developed visual creativity by laying out the weekly paper. As a page editor, I edited news copy, designed pages, and created captions and headlines--all while presenting the content in a manner that made sense and was visually appealing to the reader. As a designer and a journalist, I took on a double role that forced me to think critically of myself within both roles. I worked with fellow reporters, other page editors and photographers to bring together, each week, a paper that continually delivered the news to campus.Additionally, I prepared the paper to be sent to the printing press and participated in weekly editorial meetings. Show less

Radio host/Anchor/Producer

• 2007 - 2009

To broaden my journalistic experiences, I hosted my own radio show in which I promoted, interviewed and planned each week. Additionally, I anchored and produced a weekly radio show that partnered with Wisconsin Public Radio to bring the UWRF campus news from around the world and within our area. To broaden my journalistic experiences, I hosted my own radio show in which I promoted, interviewed and planned each week. Additionally, I anchored and produced a weekly radio show that partnered with Wisconsin Public Radio to bring the UWRF campus news from around the world and within our area.