Jen Metcalfe
SEO / Content Specialist at Dux Digital- Claim this Profile
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English Native or bilingual proficiency
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Italian Limited working proficiency
Topline Score
Bio
Credentials
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SEO Training Course
MozJul, 2020- Sep, 2024
Experience
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Dux Digital
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Australia
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Advertising Services
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1 - 100 Employee
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SEO / Content Specialist
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May 2022 - Present
At Dux Digital, we create accessible websites and marketing campaigns that engage and expand your impact - whether you work in health, education, or the not-for-profit space. My role at Dux is focussed on helping clients better reach their audience on Google with SEO content and website optimisation. Not sure how this works or how it could help you? Send me a message and let’s chat about it 💬 At Dux Digital, we create accessible websites and marketing campaigns that engage and expand your impact - whether you work in health, education, or the not-for-profit space. My role at Dux is focussed on helping clients better reach their audience on Google with SEO content and website optimisation. Not sure how this works or how it could help you? Send me a message and let’s chat about it 💬
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Self-employed
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Real Estate
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1 - 100 Employee
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Copywriter and Brand Strategist
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Jun 2019 - Present
I help forward-thinking businesses tell powerful stories. Whether you're launching a new product, service, or revitalised brand strategy, I can help you bring it to life with:- Landing Page and Website Copywriting- Email Copywriting- SEO Copywriting- UX Copywriting- Video Copywriting- Blog Content- Brand TOV / Messaging Strategy I help forward-thinking businesses tell powerful stories. Whether you're launching a new product, service, or revitalised brand strategy, I can help you bring it to life with:- Landing Page and Website Copywriting- Email Copywriting- SEO Copywriting- UX Copywriting- Video Copywriting- Blog Content- Brand TOV / Messaging Strategy
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Eliza_
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1 - 100 Employee
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Copywriter/Strategist
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Dec 2017 - Jun 2019
Eliza_ was a boutique branding, web design and development agency founded in Claisebrook, Perth. I worked with the team to produce brand strategies, content, and advertising communications for a range of clients including:- Silverchain Group- RAC / BetterLabs Ventures- National Energy Resources Australia (NERA)- Multicultural Futures (formerly Fremantle Multicultural Centre)- Super-Rewards Eliza_ was a boutique branding, web design and development agency founded in Claisebrook, Perth. I worked with the team to produce brand strategies, content, and advertising communications for a range of clients including:- Silverchain Group- RAC / BetterLabs Ventures- National Energy Resources Australia (NERA)- Multicultural Futures (formerly Fremantle Multicultural Centre)- Super-Rewards
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The Communications Council
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United States
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Jumpstart Graduate Program
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Sep 2017 - Nov 2017
Jumpstart is a 7-week program that connects students with Perth's advertising & marketing communications industry. I joined 19 other graduates in exploring the advertising industry landscape, participating in weekly workshops that touched upon each aspect of the industry including creative, digital, media, strategy, and account management. Jumpstart is a 7-week program that connects students with Perth's advertising & marketing communications industry. I joined 19 other graduates in exploring the advertising industry landscape, participating in weekly workshops that touched upon each aspect of the industry including creative, digital, media, strategy, and account management.
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Pembertown
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Australia
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Investment Management
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Marketing Strategist
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Apr 2016 - Apr 2017
As the marketing strategist I worked to create, design, review and update marketing materials. Among my tasks were planning and executing social media marketing campaigns; writing email newsletters; and close collaboration with the sales and web development teams.During my time at Pembertown, I achieved the following:- Co-ordinated a successful online tax return campaign- Assisted in the re-branding of the finance department As the marketing strategist I worked to create, design, review and update marketing materials. Among my tasks were planning and executing social media marketing campaigns; writing email newsletters; and close collaboration with the sales and web development teams.During my time at Pembertown, I achieved the following:- Co-ordinated a successful online tax return campaign- Assisted in the re-branding of the finance department
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Befriend Inc
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Australia
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Non-profit Organizations
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1 - 100 Employee
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Marketing Intern
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Aug 2016 - Nov 2016
Befriend is a social enterprise with a vision for breaking down social barriers and bringing people together across Perth. From casual meetups to the thriving Sweet Skills and eFriends projects, Befriend has something for everybody! My role included social media marketing; basic graphic design; writing and distributing Befriend’s quarterly workshop program; and the launch of Humans of Befriend. Befriend is a social enterprise with a vision for breaking down social barriers and bringing people together across Perth. From casual meetups to the thriving Sweet Skills and eFriends projects, Befriend has something for everybody! My role included social media marketing; basic graphic design; writing and distributing Befriend’s quarterly workshop program; and the launch of Humans of Befriend.
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Education
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2015 - 2018
The University of Western Australia
Bachelor of Commerce (BCom), Marketing
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