Marketing Automation Manager

• Apr 2021 - Present

My role involves leading on attribution, optimisation and reporting best practice across email, social media, webchat and wider platforms. I help the team to plan and deliver, efficient, measurable, and scalable data driven sales and marketing campaigns at a global and local level. Key aims are to improve our customer experience (driving lead generation) and provide actionable insights into activities, customer behaviour and ROI. My role involves leading on attribution, optimisation and reporting best practice across email, social media, webchat and wider platforms. I help the team to plan and deliver, efficient, measurable, and scalable data driven sales and marketing campaigns at a global and local level. Key aims are to improve our customer experience (driving lead generation) and provide actionable insights into activities, customer behaviour and ROI.