Experience

Idea Ink

• Singapore
• Events Services
• 1 - 100 Employee

• Business Development Lead

  • Feb 2021 - Present



Tall Tales Ventures Pte Ltd

• Singapore
• Retail
• 1 - 100 Employee

• Project Manager

  • Sep 2020 - Dec 2020

  Primary Responsibilities: • Established effective workflows between the CEO & C-suite, in-house creatives and third-party vendors• Supervised development and execution of all marketing plans• Managed inventory of key retail merchandise on the company's online & offline platforms • Supervised the conceptualisation of a secondary brand (i.e. in-house tea merchandise)• Contributed to building an e-commerce platform and ensuring its maintenanceSecondary Responsibilities: • Assisted in the UI/UX design of the company's main website• Established strategic brand partnerships• Procured equipment/supplies needed for the company, it's events and campaigns

• Event Manager

  • May 2019 - Sep 2020

  Primary Responsibilities: • Managed the company's event space and it's offerings, effectively increasing event offerings by 50% and profits by 30% over 8 months• Liaised with corporate clients for private venue hires & proposed collaborations with community partners • Organised the company's second anniversary celebration which garnered around 250 people in attendance • Organised several other community-oriented events related to books, creativity and wellness - each of which saw full attendance • Managed the company's venue listings on third party sites • Sourced for external vendors/partners to collaborate and increase the company's offeringsSecondary Responsibilities: • Coordinated marketing collaterals for in-house events • Established a standard operating procedure for the company and its employees, and trained new employees on company procedures

• Administration

  • Sep 2018 - May 2019

  Primary Responsibilities:• Managed the employee roster • Supervised stock inventory • Exercised general retail customer service • Assisted in devising a standard operating procedure • Assisted the management team in event planning and execution



Hong Huazheng Pte Ltd

• Artist's Assistant

  • May 2017 - Feb 2018

  Project Assistance: • Conducted market research on local and regional artist residencies • Managed the Artist's personal schedule for site-visits and overseas expeditions Curatorial Assistance: • Participated in exhibition-planning, along with the coordination of manpower and logistics involved • Engaged in copywriting the Artist's Statement and exhibition write-upProduction Assistance: • Supervised pre-photoshoot processes, i.e. coordinating talent schedules, liaising with stakeholders, planning photoshoot timeline, securing venue and procuring equipment/props • Provided on-set assistance, i.e. equipment set-up and tear-down, overseeing schedules and timelines• Participated in post-production photo editing and client follow-ups



People's Association

• Singapore
• Government Administration
• 1 - 100 Employee

• Project Intern (Community Arts and Culture Division)

  • Mar 2014 - Aug 2014

  • Assisted the Executive Director in marketing-related responsibilities for the annual Arts Festival• Coordinated marketing collaterals across 90 arts and culture groups which involved over 180 artists across Singapore • Liaised closely with an external creative team in the production of 4000 pre- and post-event collaterals• Liaised with over 7 different photography and videography vendors to ensure media coverage of all festival locations and it's large-scale installations • Assisted the Executive Director in marketing-related responsibilities for the annual Arts Festival• Coordinated marketing collaterals across 90 arts and culture groups which involved over 180 artists across Singapore • Liaised closely with an external creative team in the production of 4000 pre- and post-event collaterals• Liaised with over 7 different photography and videography vendors to ensure media coverage of all festival locations and it's large-scale installations