Experience

Heroes of Digital

• Singapore
• Advertising Services
• 1 - 100 Employee

• Senior Web Development Manager

  • May 2018 - Present

  In 2015, we saw a fundamental problem in the digital marketing industry - digital marketing agencies that lacked proper digital marketing expertise, tried to hard-sell services to unknowing SMEs, and over promised on results. The end result is unhappy clients wasting a lot of money and resources. Our mission is to save companies from wasteful, ineffective digital marketing. By adopting a data-driven approach with an integrated digital marketing strategy combined with machine-learning technology, we help you get maximum results from your budget. We help companies achieve long-term growth by becoming their personal marketing department and not as a typical “vendor”. At Heroes of Digital, we’ve developed an exclusive team of certified digital experts with deep expertise in conversion optimization (the science of converting visitors into customers from your website). • Perform pre-sales audits, generate project requirements and quotations for sales team (web projects). • Manage a team of in-house and remote developers to ensure web projects are delivered according to specifications and timeline. • Manage company’s hosting and registrar accounts. • On-board new clients to understand their design preferences and technical requirements. • Prepare design briefs for designers and development briefs for developers. • Troubleshooting a multitude of web related issues. • Pagespeed optimization lead. • Technical support for campaign team and sales team. • Involved in the hiring process of web developers. • Involved in the planning and development of the company’s in-house software and web applications.



Quolaborate

• Information Technology & Services

• CIO, Co-Founder

  • May 2016 - May 2018

  Quolaborate brings clients and business services providers together as one community, in one place, streamlining the whole procurement process with a one-stop platform for all your business needs. Procurement and project managers save time, money and effort looking for suppliers while also serving as a lead generation platform for suppliers offering professional services. • Establish business strategy to drive growth. • Design and develop blueprint for sustainable e-procurement platform. • Manage remote developers to ensure timely deliverables. • Responsible for the upkeep of the platform ecosystem. • Management of technical support. • Overseeing digital content creation. • Management of social media accounts. • Product on-boarding and training.



AR in Action Pte Ltd

• Digital Producer and Project Manager

  • Oct 2014 - Mar 2016

  AR in Action Pte Ltd is an IT software studio developing Augmented Reality (AR) and Virtual Reality (VR) applications. It researches and develop ways to integrate AR and VR into business applications as well as consumer applications. o Facilitating a multi-disciplinary team through all stages of an interactive project (conceptualizing, prototyping, production, QA and deployment) o Working with the production team in Singapore in the development and execution of digital media plans, campaigns and games o Develop, implement and manage project scope, time, cost, risk and quality o Autonomous client account management o Research and develop Augmented Reality and other interactive software applications. o Stay up-to-date on new and emerging media and technology o Prepare design layouts using current graphic design software o Manage outsourced and in-house team of designers, 3D modelers and games developers to ensure all projects requirements and timeline are met o Working closely with analysts, developers and staff o Provide administrative support for Sales and Marketing department o Engage the appropriate resources through the project lifecycle to promote high performing and effective teams o Manage internal and external relationships and set expectations through the project, ensuring customer satisfaction o Ensure profitability objectives are met o Define and document best practices and contribute to company's knowledge sharing effort



ARzap Studio Pte Ltd

• IT Consultant and Project Manager

  • May 2014 - Mar 2016

  ARzap Studio Pte Ltd is an IT software studio initially set up to develop Augmented Reality (AR) applications. It was later restructured to provide ERP, CRM, POS, Website Development and SEM services. The AR team was transferred to AR in Action Pte Ltd, a subsidiary company, to focus on research and development of AR and VR applications. o Meeting with clients to determine requirements o Working with clients to define the scope of a project o Planning timescales and the resources needed o Clarifying a client's system specifications, understanding their work practices and the nature of their business o Defining software, hardware and network requirements o Analysing IT requirements within companies and giving independent and objective advice on the use of IT o Developing agreed solutions and implementing new systems o Presenting solutions in written or oral reports o Helping clients with change-management activities o Purchasing systems where appropriate o Designing, testing, installing and monitoring new systems o Preparing documentation and presenting progress reports to customers o Organising training for users and other consultants o Being involved in sales and support, and where appropriate, maintaining contact with client organisations o Identifying potential clients, building and maintaining contacts



Groceries Hub Pte Ltd

• Singapore

• Co-Founder

  • May 2012 - May 2013

  Groceries Hub is a trading platform with a primary focus of bringing fresh produce and groceries to consumers in Singapore. We worked closely with AquaHerb to promote antibiotics-free aquaculture to China, Indonesia, Malaysia and Singapore. We are also partnered with Hai's Pte Ltd, a local manufacturer of instant pastes with local flavours. At Groceries Hub, our mission is to create a healthy culture and lifestyle for consumers in Singapore. o Responsible for P&L, sales & marketing, planning & forecasting, logistic and daily operations o Manage and work closely with a team of driven individuals for sales, marketing, logistic and IT o Ensuring business platforms are in top working order (e-commerce website, social media) o Create and administer operation processes for all core functions in the business o Oversee execution of marketing plan and monitoring progress o Manage vendor managers and lead strategy for vendor negotiations o Actively seeking new investors and business partners (local and overseas) o Manage company accounts



OOmall Trading Pte Ltd

• Singapore

• Co-Founder

  • Oct 2011 - May 2013

  OOmall Trading Pte Ltd has an Online and Offline business model, thus OO. We are a ZERO fee trading portal that allows users to buy and sell their products online. For the Offline counterpart, we bridge local manufacturers to potential business contacts in China by participating and showcasing their products in Fairs and Expositions in China. o Responsible for P&L, sales & marketing, planning & forecasting, logistic and daily operations o Manage and work closely with a team of driven individuals for sales, marketing, logistic and IT o Ensuring business platforms are in top working order (e-commerce website, social media) o Create and administer operation processes for all core functions in the business o Oversee execution of marketing plan and monitoring progress o Actively seeking new investors and business partners (local and overseas) o Manage company accounts



MYOB!assist

• Singapore
• Strategic Management Services
• 1 - 100 Employee

• Business Development and Marketing Manager

  • Oct 2010 - Oct 2011

  MYOB!assist, a division of Rapizon Plus Pte. Ltd., is a NEEDS-BASED information technology firm dedicated to business success through long-term relationships with our clients and staff. Based in Singapore, MYOB!assist is a dynamic, service-oriented enterprise, and is positioned to successfully respond to trends and changes in the information technology industry. o Initiate new business products/services o Oversee the development of products/services o Manage Marketing Team o Structuring marketing strategies and marketing plan o Oversee the execution of marketing plan o Liaise with Sales Team and provide support whenever necessary o Analyze customers feedback from Sales Team and social media platforms for marketing reference o Coordinate sales and marketing team o Manage external agencies o Client Interfacing o Manage budget 2011



TMC Academy Pte Ltd

• Singapore

• Senior Designer / Lecturer (Senior Marcomm Executive)

  • Oct 2007 - Oct 2010

  o Preparation and execution of marketing strategy for various faculties. o Marketing & Competitive Research & Analysis o Preparation of marketing collaterals for digital & traditional media o Liaising with external vendors for A&P acquisition o Key stakeholder in the Edutrust audit for Criterions 1, 4 & 6 (Was awarded 4 year Edutrust) o Preparation and execution of marketing strategy for various faculties. o Marketing & Competitive Research & Analysis o Preparation of marketing collaterals for digital & traditional media o Liaising with external vendors for A&P acquisition o Key stakeholder in the Edutrust audit for Criterions 1, 4 & 6 (Was awarded 4 year Edutrust)



Trenis Pte Ltd

• Singapore

• Senior Designer / Manager (Co-founder)

  • Jan 2004 - Jun 2007

  o E-Business development and marketing o Managing daily operations of designers o Projects coordinating o Liaising with clients o Products training o Training kit development o GUI, Web, Brochure, Catalogue, Logo, Banner, Decal design o E-Business development and marketing o Managing daily operations of designers o Projects coordinating o Liaising with clients o Products training o Training kit development o GUI, Web, Brochure, Catalogue, Logo, Banner, Decal design