Jeniffer Githinji

Founder and Director at Africa Instore Solutions
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Contact Information
Location
Kenya, KE

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Credentials

  • Female Future - Women in Leadership Development Programme
    Federation of Kenya Employers
    Oct, 2015
    - Sep, 2024

Experience

    • Kenya
    • Farming
    • 1 - 100 Employee
    • Founder and Director
      • Jun 2014 - Present

      Actively grow Africa Instore Solutions (AIS) to Eastern Africa powerhouse in specialty training and consulting. Seek opportunities with SMEs across various sectors that require appropriate business support; through capacity development, knowledge cafes – business mentorship and advisory services necessary to ensure the enterprise grows, is empowered and thrives. Serve as lead consultant for AIS across consultancy engagements, oversee development of customized training curriculum and facilitate capacity development courses. Beyond this, provide leadership to AIS team, associates and stakeholders.

    • 1 - 100 Employee
    • Key Channel Manager - Eastern Africa
      • Aug 2012 - Apr 2014

      Led a dynamic driven sales team that contributed to double digit sales growth year on year from 2012 to 1st half 2014. Developed robust retail strategies and business plans which resulted in unprecedented growth in market share of one of the leading toothpaste brands as well as overall business growth of key partners.

    • Shopper Development Manager
      • Oct 2009 - Jul 2012

      Channel Strategy management in each market within the Eastern Africa area. Sales strategy development for both Key accounts and general trade. Key Focus on customer marketing and manage total customer promotional budgets. Develop ROI, product margin analysis as well as consumption models and guide the commercial team on effective customer marketing strategies.

    • Ag. Marketing Operations Manager
      • Feb 2012 - Jun 2012

      Localise global consumer and brand marketing strategies and customize for the local markets. Manage brand budgets and harmonize media plans. Successful launches of key brands with impressive market and distribution share growth.

    • Key Accounts Manager
      • Oct 2008 - Sep 2009

      Sales management for key account chains and manage their regional expansion presence in Uganda, Rwanda and Tanzania

    • Human Resources Services
    • 1 - 100 Employee
    • Key Accoounts
      • 2007 - 2008

      Achieved and surpassed sales and brand visibility targets. Achieved and surpassed sales and brand visibility targets.

Education

  • University of Nairobi
    MBA, Strategy Management
    2004 - 2006
  • United States International University
    Bachelor of Science (BSc), International Business
    2000 - 2003

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