Experience

manchester jazz festival

• United Kingdom
• Entertainment Providers
• 1 - 100 Employee

• Branding and Communications Specialist

  • Oct 2022 - Present

  • Manage the communications team and oversee all branding and communications for mjf • Develop a marketing strategy and audience development plan for mjf2023 and beyond • Manage the marketing budget and review cost vs demand for print advertising • Liaise with designers and partner venues about communications, branding and design for the festival • Manage all print and digital ads and promotion for the festival, including liaising with partner venues and the council to secure city-wide ads and promotion • Generate press releases and build media relations • Oversee all ticketing and events setup on the mjf website, including implementing a new ticketing system for mjf2023 • Manage all aspects of audience development, segmentation and reporting for post-festival surveys • Create an annual report for the Board and wider mjf team for evaluating the audience experience at mjf Show less



Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Freelance Digital Marketer

  • Jan 2010 - Present

  Clients include: GoGo Penguin - manage and promote the band across all social media channels and website and create bespoke campaigns and adverts for touring, album releases and livestreams and liaise with the manager, tour promoters, Sony Music, agents and venues to coordinate the promotion of concerts, festivals, tour dates and album launches. • English Symphony Orchestra (August 2021-October 2022) - manage all press & PR, social media marketing & audience development and surveys • Portico Quartet and Matthew Halsall - manage social media campaigns for tour marketing and liaise with promoters and venues to support tours • Gondwana Records - support marketing campaigns for Gondwana Records • Let Spin (band) - managing tour marketing, social media and created social media marketing guide • Beats & Pieces Big Band - managing tour and album marketing and creating social media ads Show less



Royal Northern College of Music

• United Kingdom
• Higher Education
• 100 - 200 Employee

• Events Marketing Officer

  • Jan 2015 - Jun 2021

  • Develop and manage events marketing campaigns, including bespoke campaigns for large-scale events or festivals. • Update and manage events, festivals and seasons on the RNCM website.• Integrate the promotion of events and campaigns through social media channels, website, direct mail and email to ensure maximum impact, this includes Facebook advertising.• Create and manage all of the events email marketing and reporting for the RNCM using Wordfly (created an email marketing strategy for the RNCM, based upon the research findings from my MSc). • Regularly conduct data analysis projects for audience insights reports and audience development planning and use Morris Hargreaves McIntyres’ Culture Segments to segment and target audiences. • Create content for and distribute promotional materials internally and externally.• Extract data for targeted direct mail campaigns and promotions.• Generate purchase orders, invoices and manage the reconciliation of the events marketing budget.• Assist with PR and media relations with local and national press to maximise coverage of the College's events programme.• I also have proficient experience and knowledge of using CMS, CRM and box office ticketing systems including ProVenueMax and Tessitura.• Experience of using Photoshop software and a good working knowledge of HTML. • Proficient experience and knowledge of using Google Analytics to track campaign metrics, basket abandonment tracking and email sign-ups through the website. Show less

• Marketing Assistant

  • Feb 2012 - Dec 2014

  • Create and distribute promotional materials internally and externally.• Generate purchase orders and manage reconciliation for the events marketing budget. • Liaise with the Events Marketing Manager on the development, management and tactical implementation of sales and marketing campaigns, including bespoke campaigns.• Implement all targeted direct mailings and promotions.• Update, manage and ensure accuracy of uploading events to the website and promote them through social media channels.• Assist with PR and media relations with local and national press to maximise coverage of the College's events programme.• Manage and create e-newsletters and reporting.• Experience of using CMS, CRM and box office ticketing systems including ProVenueMax and TessituraRelevant training undertaken at the RNCM:• Equality and Diversity Training• Disability Awareness Training • Customer Service: Complaints into Compliments and Assertiveness in an Instant! • Intermediate Wordpress Course with Mike Little (co-founder of Wordpress)• Customer Service Training run by DG International • All About Audiences Industry Seminar – Strength in Numbers: Attracting Group Visitors Show less

• Box Office Assistant and Groups Coordinator

  • Nov 2006 - Feb 2012

  • Audience building - researching new groups and effectively targeting new and existing groups with priority booking and offers to help raise the profile of the RNCM.• To write, co-ordinate and distribute a groups’ and schools’ newsletter, in liaison with the Events Marketing Manager and Community Outreach, promoting specific events from the RNCM Live brochure.• Prioritising work around tight brochure deadlines and the ability to work under pressure.• Generate and manage invoices and purchase orders for group/school bookings. Track any outstanding payments and ensure all the takings and end of day balance is reconciled and correct.• Utilise my music degree and knowledge to help upsell events and encourage customers to join the email and mailing list.• Providing all customers with a first class reservation and information service in person and on the phone.• Maintain and cleanse the box office database and analyse group bookings data to ensure campaigns are on track and meeting targets.• Supervise the box office in the absence of senior box office staff.• The ability to work flexible hours and weekends. Show less



Liverpool Everyman & Playhouse theatres

• United Kingdom
• Performing Arts
• 1 - 100 Employee

• Box Office Assistant

  • Nov 2003 - Nov 2006

  • Promoting and selling tickets both on the phone and in person. • The ability to work flexible hours. • Working unsupervised and as part of a team to sell tickets and answer customer queries. • To be helpful and informative as possible and use my initiative whenever needed. • Ensuring that the takings were balanced at the end of each day. • Promoting and selling tickets both on the phone and in person. • The ability to work flexible hours. • Working unsupervised and as part of a team to sell tickets and answer customer queries. • To be helpful and informative as possible and use my initiative whenever needed. • Ensuring that the takings were balanced at the end of each day.