Jennifer Holm, PCM

Founder at BoBella Brands
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Contact Information
us****@****om
(386) 825-5501
Location
Bethesda, Maryland, United States, US
Languages
  • French -

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5.0

/5.0
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Christian Beyer

For over ten years I've had the pleasure of working with Jennifer and without a doubt she is the most thorough and dependable marketing manager I've encountered. Her sterling reputation traveled far beyond the Baltimore/Washington area with national brand ambassadors talking about how much they enjoyed working in her territory as they could always count on her attention to detail and anticipating every possible need. I highly recommend Jennifer and Bobella Brands would be my first choice for marketing needs.

Alan Schulman

Jennifer is the ultimate professional. She listens and she creates. Always an excellent finished product. She is not afraid to second guess her client and change their thinking for a better outcome. Whether it is a marketing campaign, branding or a new website or a makeover of your existing website. She tackles every task with intensity. I highly recommend Jennifer and BoBella.

Kelly Kalac, PCM®

Jennifer is such a pleasure to work with! I both worked for her as a Brand Ambassador at Momentum Worldwide, and then with her as my teammate/mentor when I was promoted to Stoli Diplomat. As a manager she is amazingly well organized. She is great at scheduling events effectively and communicating efficiently. She always went the extra mile to let her team know she was appreciative of their work! She also was a great mentor when I was coming into my new role. She is amazingly detailed and meticulous. She set the bar amazingly high with her excellence at marketing and events. Jennifer is the kind of marketer who is able to anticipate the needs of her client and always get the job done with 110% satisfaction from her clients! I highly recommend her!

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Credentials

  • AMA PCM® Digital Marketing Certification
    American Marketing Association
    Dec, 2018
    - Nov, 2024

Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Founder
      • Oct 2014 - Present

      BoBella is a boutique branding agency that offers businesses with a range of marketing services: brand management, digital marketing, print and web design, and marketing strategy. We seek to become part of your team by working together to create customized brand solutions and targeted marketing campaigns that will allow your business to achieve its most ambitious goals. BoBella's mission is to help businesses build brand awareness, establish a positive brand reputation, and increase sales.

    • United States
    • Spectator Sports
    • Chief Marketing Officer
      • 2017 - Present

      TRAPPbjj is an elite Brazilian jiu-jitsu instructional video platform that provides access to top black belts from around the world. Instructional videos show users step by step how to perfect a wide range of Brazilian Jiu-Jitsu techniques.http://www.trappbjj.com/ TRAPPbjj is an elite Brazilian jiu-jitsu instructional video platform that provides access to top black belts from around the world. Instructional videos show users step by step how to perfect a wide range of Brazilian Jiu-Jitsu techniques.http://www.trappbjj.com/

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Senior Portfolio Marketing Manager
      • Mar 2009 - May 2017

      Portfolio Marketing Manager at Momentum Worldwide (2015, 2016, 2017 "Agency of the Year for Events/Experiential" by Drum Network Awards) for a portfolio of 19 client brands. Focused on executing go-to-market strategies and delivering exceptional multi-channel marketing campaigns designed to drive awareness and build pipelines for our clients' CPG products. Collaborated with product marketing, brand management, and sales organizations. Demonstrated ability to successfully negotiate with decision makers at all levels. Outstanding relationship management of customers and vendors. Combined strong organizational skills in executing events that achieved impressive revenue gains in a highly competitive industry. Managed annual marketing budgets while ensuring quality brand positioning and client satisfaction.

    • Area Marketing Manager
      • Apr 2007 - Mar 2009

      Managed the successful launch of p.i.n.k. Vodka (2008 “Rising Star” Growth Brand Award). Developed and implemented on-premise and off-premise sales strategies and incentive programs with distributor partners resulting in strong sales growth within assigned markets. Secured placement in 50 key accounts which achieved maximum brand visibility. Responsibilities included: maintaining product sales figures, implementing launch events, creating market awareness for a new product category, supervising brand ambassadors, and educating clients on brand attributes.

    • United States
    • Staffing and Recruiting
    • 100 - 200 Employee
    • Marketing Specialist
      • Jan 2006 - Apr 2007

      Assisted the marketing team with the re-branding and repositioning of a $25M national staffing company that contributed to 37% growth from 2005 to 2006. Developed a strategic plan that improved the turnaround time for advertisement programs from 5 to 3 days. Assisted with developing and managing the corporate web page as well as designing web advertisements, both lead to a 500% increase in web views. Wrote and edited promotional copy while maintaining consistent corporate brand standards. Managed two promotional copywriters. Hands on involvement with the creation of a nationwide monthly networking program “CreativeConnects”.

    • Events Services
    • 1 - 100 Employee
    • Regional Marketing Manager
      • 2005 - 2005

      Managed the successful implementation of Einstein’s Brothers Bagels promotional marketing campaign in the MD, DC, VA area. Initiated the execution of guerilla marketing techniques, in 15 client accounts, that lead to a 4% redemption rate of product coupons (national average was 2%). Trained and supervised a staff of 35 promotional brand ambassadors. Managed campaign budgets and deadlines. Managed the successful implementation of Einstein’s Brothers Bagels promotional marketing campaign in the MD, DC, VA area. Initiated the execution of guerilla marketing techniques, in 15 client accounts, that lead to a 4% redemption rate of product coupons (national average was 2%). Trained and supervised a staff of 35 promotional brand ambassadors. Managed campaign budgets and deadlines.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Regional Marketing Manager
      • 2004 - 2004

      Implemented an in-depth CPG promotional strategy for in 10 accounts in the Baltimore / Annapolis area which resulted in a 300% increase in brand sales vs. competitor brand sales. Responsible for building account relationships, managing staff teams, conducting educational seminars, and engaging in consumer interactions. Implemented an in-depth CPG promotional strategy for in 10 accounts in the Baltimore / Annapolis area which resulted in a 300% increase in brand sales vs. competitor brand sales. Responsible for building account relationships, managing staff teams, conducting educational seminars, and engaging in consumer interactions.

Education

  • Columbia University - Columbia Business School
    Master of Business Administration (M.B.A.), Global Executive MBA
    2012 - 2014
  • London Business School
    Master of Business Administration (MBA), Business Administration and Management, General
    2012 - 2014
  • The George Washington University - School of Business
    Bachelors of Business Administration, Double Major - International Business Management / Marketing
    2000 - 2005
  • Accord Language School
    Certificate of French Language Studies, In Paris, France
    2001 - 2001
  • Montgomery College
    Business, Marketing
    -

Community

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