Account Executive

• Jan 2021 - Present

Instill a passion for nature and a love of gardening to all generations to improve environmental health and support human wellbeing. • Promote and manage multiple accounts • PR and marketing strategy development and execution • Create and execute strategic plans, handle budgets and manage costs • Collaborate with clients regularly to exceed expectations, discuss goals and needs • Manage workflow by creating and maintaining action plans, setting and meeting deadlines • Create media lists, research media to keep the database current • Develop and maintain key relationships and media contacts • Promote the positive features and benefits of clients’ products to retain and gain new consumers for continuous growth Show less

Creative Marketing Designer

• May 2019 - Present

I am a creative designer, dream seeker, goal-getter, and creator of positive productivity tools - also called a Multi-passionate Creative! I love to wear many creative hats and so I find myself following many paths. My goal with Jennifer Campa Designs is to bring you the tools and products to help you design a happy productive life, create a brand to positively change and impact the world as well as add a bit of fun and joy to embrace your creative life! I am a creative designer, dream seeker, goal-getter, and creator of positive productivity tools - also called a Multi-passionate Creative! I love to wear many creative hats and so I find myself following many paths. My goal with Jennifer Campa Designs is to bring you the tools and products to help you design a happy productive life, create a brand to positively change and impact the world as well as add a bit of fun and joy to embrace your creative life!

Project Manager

• Jul 2019 - Jan 2021

• Fully redesign and implement a brand new process and platforms for New Product Introduction (NPI) includingthe full product development cycle from concept to launch with the collaboration of all department involved.• Develop and continuously improve project management tools to facilitate team and company success.• Ensure NPI processes support and align the go-to-market strategy including priorities and feasibility from theCommercial Operations team.• Establish KPIs that measure all elements of project health and give direction to analytics team on requirementsneeded for Power Bi dashboard reports.• Collaborate daily with all departments involved to incorporate their tasks and subprocesses into the NPI ProjectPlans.• Provide strong cross-functional leadership, especially change management as well as train and develop alldepartment team members on new process updates, MS Teams, Smartsheet, etc.• Assist in resolving conflicting interests between departments through end-to-end ownership of the process,working with area leadership.• Train and develop Project Management team for career growth opportunities. Show less

Senior Product Develoment Manager

• Oct 2018 - Jun 2019

• Design and implement the Commercial Operations Project Engagement and Management Initiative - Development and implementation of a systematic approach for full product development cycle and tracking within Smartsheet to be applied throughout the commercial operation project management planning process​.• Lead the Marketing Customer Managers in implementing the NPD process with internal and external departments.• Develop and design new products and offerings for mainline program and multi-channel customers from concept to product launch.• Lead product design for New Channels, Supermarkets, Club Stores, Home Decor Stores, Home Improvement Stores• Research the market for new materials, finishes, color trends and consumer home decor trends• Work cross-functionally with Key Account Sales Managers to develop all details of program offerings customized for each store and account.• Effectively collaborate daily with other departments to develop, cost, execute programs: Purchasing, Category Management, Department of Global Sourcing, Materials Management, Sales, Shipping, Production, etc.• Run biweekly status meeting with Costa Far East (CFE) sourcing team.• Marketing point person for management of trademarks and registrations with legal department.• Manage and design the Marketing Department SharePoint internal company site. Show less

Senior Creative and Innovations Manager

• Aug 2016 - Oct 2018

• Lead, train and develop the Creative and Innovations team on new product development, creative design, account management, marketing collateral, event production.• Reevaluated the New Product Development (NPD) SOP and implemented an improved policy while working with involved departments. Trained team members on updated procedures. Continue to evaluate process and make improvements as needed.• Analyze past programs and offerings to develop and update new products.• Spearheaded biweekly status meeting with Costa Far East (CFE) team and Product Managers to discuss and guide in new product development projects.• Collaborate and negotiate with vendors on new product development. Collaborate with Department of Sourcing with acquiring new vendors.• Effectively collaborate daily with other departments: Purchasing, Category Management, DOGS, Materials Management, Sales, Shipping, Production, etc.• Train employees on SAMII (Internal ERP system), MS SharePoint, WorkFront, PhotoShop, Illustrator and department SOPs. • Successfully built and continue to expand the Marketing SharePoint site for department use including new NPD SOP file structure, department project status report, as well as develop the site structure for company-wide resources and communications.• Manage the Creative and Innovations team budget.• Assist legal department on management of trademarks and registrations.• Manage Ideas for Innovations initiative as well as spearhead ideas for program enhancement.• Manage and collaborate with external agencies on creative projects and branded programs.• Lead production and execution of corporate events and trade shows and displays• Attend relative domestic and international industry trade shows and provide market research analysis and trend reports. Show less

Creative Manager

• Apr 2013 - Aug 2016

• Design and create marketing collateral including point of sale signage, product catalogs, retail displays, PowerPoint Presentations, company logos, brand logos, sell sheets and product tags • Collaborate with creative agencies on developing new marketing and promotion materials• Design and develop new innovative products, pottery upgrades, rack displays, packaging enhancements within designated budgets and target retails• Attend relative domestic and international industry, innovation, home good trend trade shows and provide market research analysis reports• Present trends and presentations to Sales Team, Category Management, and Executive Team• Photograph and retouch products for catalog, ads, and presentations• Co-manage production of TPIE and IFE trade show booth and office displays• Lead product development manager for Orchids, Blooming, Holiday Pines, Foliage and Bonsai programs• Lead product development manager for key accounts: Costco USA, Costco Canada, Sam's Club, Whole Foods, Trader Joe's, IKEA, CVS, Walgreens• Assist in training new team members and interns• Assist Marketing Director by attending weekly Executive Operations Meeting to report on Marketing status and updates when she is unavailable• Lead bi-weekly conference call with Marketing Product Managers and Costa Far East team on new product development status and @Task projects• Collaborate with finance, category management, materials management, purchasing, operations, sales, and shipping teams to ensure products and programs are executing accurately Show less

Marketing Manager

• Sep 2010 - Apr 2013

• Manage and develop national marketing campaigns for Key Accounts: Walmart US, Walmart Canada, Sam’s Club, Rona, and various supermarket chains. Previous Key Accounts have included: The Home Depot, BJ’s Wholesale Club, Bell Nursery, Walgreens, CVS, and Kroger• Develop new product offerings through domestic sources and Costa Far East Division• Manage and develop new product partnership programs with Scotts Miracle Gro• Present product offerings and Marketing proposals to Key Account buyers• Develop and execute Key Account’s annual budgets and marketing plans• Manage Marketing Department budget• Maintain internal product photo library and photograph product offerings for buyer presentations and internal photo library• Manage production of IFE and TPIE trade show booth • Work with creative agencies in developing new marketing materials and promotions • Design and create marketing collateral including POP, Power Point presentations, catalogs, sell sheets, product posters• Repeatedly recognized for top performance through fast-track promotions and selection for high-priority initiatives Show less

Marketing Coordinator

• May 2009 - Sep 2010

• Design and create marketing collateral including POS, Power Point presentations, catalogs, sell sheets, product posters, product CD, media kit, product cards, logos • Work with design team in developing new products and presentations • Assist in implementation and development of company website • Assist in organizing marketing needs for trade shows including designing brochures, media kit, catalogs, employee handbook, and coordinate customer party • Work with sales team in development of customers’ in store marketing collateral • Maintain product catalog with updated varieties and photos • Develop and design new packaging Show less

Visual Merchandiser Manager

• Mar 2009 - May 2009

• Lead the store team in designing and implementing trendy visual displays of new product• Work with visual merchandising team to update and rework merchandise designs on a daily basis• Communicate replenishment needs and new product demands via weekly reports to district visual manager • Create weekly action plan assigning projects to all members of store team• Work with store management to ensure effective time management schedule• Communicate with all levels of store employees to ensure visual standards are met and maintained• Execute corporate window displays on a bimonthly basis• Update interior mannequins on a weekly basis• Execute floor set as directed by corporate office every 3 months Show less

Visual Merchandiser

• Oct 2008 - Mar 2009

• Worked in a visual merchandising team of 4 to implement effective design ideas and merchandise placement to increase store traffic and sales volume• Created and maintained the company’s style and image through visual displays• Executed corporate visual updates on a biweekly schedule• Changed and update window displays and interior mannequins on a weekly schedule• Executed floor set as directed by corporate office every 3 months• Assist other stores within district in updating visual designs Show less

Fashion Stylist

• Feb 2008 - Feb 2009

• Coordinated and styled outfits for apparel, jewelry and accessory shows according to the vision/image of product line or vendor/guest • Styled for various fashion lines including: Loulou de la Falaise, Fleur by David Rodriguez, Gabriella Rossi, Carolyn Strauss, Susan Lucci, Hot in Hollywood, and Howe II by Robin Howe. • Reported recaps of shows to department manager • Review flow sheets and communicate show plan with producers and directors prior to airtime to ensure a well-run show • Directed models during live show Show less

Assistant Manager

• Apr 2007 - Dec 2008

Merchandise Coordinator

• Apr 2007 - Feb 2008

• Contract Merchandise Coordinator for Perry Ellis International Accessories and Nike Socks • Implemented visual merchandising utilizing client directives: ensure accurate and creative visual presentation, manage inventory, implement branding collateral • Communicated accomplishments to WRS and the client through reports and photography of work • One of five MC chosen to launch Project Sandstone: a market research project gathering product and customer information at Quicksilver, American Eagle, and Zumiez retail stores Show less

Assistant Manager

• Jul 2006 - Dec 2006