Senior Editor

• Aug 2023 - Present

Editorial Consultant

• Apr 2023 - Jul 2023

Brand & Marketing Manager

• Oct 2022 - Apr 2023

• Develop and drive effective media and marketing strategies that ensure NEMA reaches key audiences through compelling original and sourced content across all digital channels • Create and manage dynamic materials for newsletters, presentations, podcasts, infographics, and promotional event collateral• Create and maintain email marketing strategies that align with NEMA• Produce and promote webinars, including working with management and staff to develop a production calendar; marketing the webinars to members and the public as appropriate; ensuring complete and consistent production elements, intros, Q&A, and all other aspects of the production’s messaging, voice, and brand• Implement and ensure a consistent NEMA brand identity, including creating the association’s brand guidelines and overseeing their consistent implementation among NEMA staff • Manage the creation of and editorial review of marketing materials, including but not limited to website pages and updates, digital ads, case studies, emails, and event promotion• Develop content for and create member newsletter NEMA Current, including the Executive Q&A segment, and industry thought leadership • Develop content for and create newsletter Standards Spotlight Show less

Managing Editor & Digital Content

• Dec 2018 - Oct 2022

• Led transformation from print portfolio to digital• Managed writing, editing, design, and print/digital publishing processes• Accountable for generating original and compelling content for a new, centralized website, new online magazine, electronic newsletters, and digital product catalog • Managed annual budget of $75K for creating publications, including securing contracts for design, copyediting, and advertising sales• Expanded duties include social media strategizing and posting; marketing the association, Annual Meeting, and various other NEMA events through well-known web and email platforms; billable work to promote NEMA division and section efforts and events Show less

Managing Editor

• Oct 2015 - Dec 2018

• Managed the editorial direction, production, and all aspects of EdTech: Focus on K–12 Education (www.edtechmagazine.com/k12), a quarterly IT magazine, while staying on time and under budget • Oversaw the ConnectIT blog in the same space (www.edtechmagazine.com/k12/connect-it) • Networked with experts to solicit manuscript submissions • Helped identify, develop and cultivate a pool of freelance writers • Found and developed sources and covered events about technology • Managed the editorial direction, production, and all aspects of EdTech: Focus on K–12 Education (www.edtechmagazine.com/k12), a quarterly IT magazine, while staying on time and under budget • Oversaw the ConnectIT blog in the same space (www.edtechmagazine.com/k12/connect-it) • Networked with experts to solicit manuscript submissions • Helped identify, develop and cultivate a pool of freelance writers • Found and developed sources and covered events about technology

Managing Editor

• Mar 2014 - Oct 2015

• Responsible for all content, editorial review, and delivery of the Association for the Advancement of Medical Instrumentation’s flagship award-winning publication: BI&T (Biomedical Instrumentation & Technology), a bimonthly peer-reviewed professional journal; and its supplement Horizons, which is published twice a year. • Assist in AAMI’s social media efforts, raising our reach on Facebook by 36% in the last 10 months • Oversee all aspects of production of the journal, including copyediting, choosing images, and consulting on layout • Identify, develop, and cultivate a pool of freelance and volunteer experts to write, edit, and/or contribute in other ways to the journal • Approve invoices from vendors, including freelance writers Show less

Editor — EyeWorld

• Jul 2012 - Mar 2014

• Responsible for overseeing the monthly magazine, which ranges from 68 to 200 pages• Assign and edit all articles in the magazine, including physician-written pieces• Manage two full-time staff writers and a production team• Oversee production of the magazine, including copyediting, choosing images, and consulting on layout• Manage meeting publications from conception to creation• Coordinate video interviews for meeting publications• Approve invoices from vendors, including freelance writers Show less

Staff Science Writer

• Nov 2010 - Jul 2012

• Write 1,000-3,000 word feature stories each month on health care and ophthalmology trends, specifically eye surgery, government health care regulations and medical industry developments, as well as ongoing medical research• Assist the editor with content planning and source selection for the monthly magazine, as well as a sister business publication• Network to develop excellent sources in the field, including those in industry, academia and medical practice• Attend conferences worldwide to develop and publish an on-site daily newspaper at each; Duties include delegating story assignments, writing articles on deadline and scheduling and overseeing production of the newspaper in a fast-paced and often stressful environment• Schedule and film digital video interviews with domestic and international conference attendees and speakers to supplement written meeting coverage Show less

Managing Editor

• Sep 2008 - Apr 2010

• Managed newsroom staff, as well of pool of freelance and stringer correspondents who wrote news and feature articles, took photos and shot video for the Web • Under my leadership, The Tidewater News won the highly coveted Virginia Press Association Sweepstakes Award (2009), which recognizes excellence in writing, photography, presentation and multimedia journalism, along with eight other awards for writing and design. • Was responsible for daily editing of all stories and Web content, as well as designing and producing pages and monthly special sections • Wrote editorials, stories and a weekly column, as well as daily Web updates • Helped launch a daily e-mail news product and niche magazine Show less

Associate Editor

• Jun 2007 - Sep 2008

• Wrote clinical, legislative and business articles, as well as breaking news for Primary Care Optometry News magazine that focuses on the optometric profession • Wrote and packaged stories for Web sites • Edited freelance and contributor articles and other stories as needed using AMA style and referencing PubMed.com • Copy edited each article for grammar, cohesion, style, tone and spelling • Wrote clinical, legislative and business articles, as well as breaking news for Primary Care Optometry News magazine that focuses on the optometric profession • Wrote and packaged stories for Web sites • Edited freelance and contributor articles and other stories as needed using AMA style and referencing PubMed.com • Copy edited each article for grammar, cohesion, style, tone and spelling

Reporter, Page Designer, Editor

• Jan 2003 - Feb 2007

• Wrote variety of award-winning features stories, with topics ranging from education and health to celebrity interviews and home trends• Developed a particular flair for profiles, especially those of common people with extraordinary talents or stories to tell• Edited and designed the Features front page, which required close editing of content and superior pagination skills• Managed copy from several freelancers, which included collaborating on story pitches and editing articles

Copy Editor and Page Designer

• Mar 2000 - Jan 2003

• Designed A-1 and jumps three nights a week, which included editing local and wire copy, processing photographs with Photoshop and working with peers and superiors to perfect the overall package• Uploaded stories nightly to the newspaper website

Staff Writer/Copy Editor

• Jan 1998 - Feb 2000

Turned out colorful, detailed copy at this small, community-oriented newspaper, winning several state contests as a result. Also designed the paper's front page and jumps, as well as inside local news pages and edited copy to make it fresh and readable. Turned out colorful, detailed copy at this small, community-oriented newspaper, winning several state contests as a result. Also designed the paper's front page and jumps, as well as inside local news pages and edited copy to make it fresh and readable.

Intern

• 1995 - 1996

Wrote articles for the news division, often on deadline Wrote articles for the news division, often on deadline