Senior Marketing Strategist

• Apr 2018 - Present

• 12 of the 23 blog posts I posted between September and October 2020 rank on page three or higher, and the average monthly clicks for all these posts is 45 per post (as of February 2021) • Used insights from SEO tool, SEM Rush, to inform blog topics and internal linking; considered volume and competitors’ rankings • Evaluated keyword list from SEO firm to assess the intent behind each search term and voiced my concerns whenever the intent misaligned with our target audience • Analyzed and presented marketing metrics and updates at annual company-wide meeting • Served as the HubSpot SME and assisted the sales admin whenever she needed guidance with the workflow and administrative aspects • Targeted unengaged leads using specialized email platform outside of main CRM; during a six-month period, several of these leads ended up reengaging which eventually resulted in $15,555 of revenue • Used extensive document written by executive to write content for new service offering landing pages • Maintained a strong understanding of the methodology for each of our service offerings so I could effectively write blog outlines and edit blogs • Coordinated almost all the logistics of virtual events, which we hosted 2 to 3 times per year • Coordinated every aspect of joint-webinar development and promotion with vendors • Frequently communicated with internal experts to recruit them for hosting webinars, recording videos, speaking on podcasts, speaking with journalists and making sense of industry benchmark survey data • Conducted research and wrote content for 5 to 6 industry reports per year, which often involved communicating with vendors to stay up-to-date on software functionality • Cross referenced multiple data points and sought a small amount of input from internal experts to write commentary for large industry report • Created several paid social ads per week on Facebook, Twitter and LinkedIn, while continually improving our audience targeting

Marketing Manager

• May 2017 - Jan 2018

 Wrote and edited online and print marketing materials  Assisted in developing marketing plans for each of Amplifire’s three verticals  Collaborated with designers and developers to improve user experience on Amplifire’s website  Developed email nurture tracks for free trial campaign to help engage and convert leads  Designed email campaign to help sales team secure meetings with prospects at upcoming event  Created ad hoc sales materials for sales team by meeting with subject matter experts  Wrote marketing pieces on new functionality to help Client Services add value to existing accounts  Developed messaging for individual industry landing pages for Corporate Performance vertical  Conducted competitive analysis and made recommendations based on findings  Leveraged marketing automation skills to learn new marketing automation platform (HubSpot)  Used Adobe Creative Suite to update marketing collateral as necessary

Manager of Demand Generation

• Jun 2015 - May 2017

 Hired, trained and managed three-person marketing team Wrote and edited marketing materials, including blog posts, emails, white papers and reports Coordinated all stages of content development across departments Implemented marketing automation platform (Marketo) while ensuring data consistency and process buy-in across marketing and sales departments  Addressed Marketo/Salesforce integration concerns and implemented improvements Mastered all facets of marketing automation platform (Marketo) Developed lead scoring program to prioritize leads for sales team Developed email nurture programs to move prospects through the customer journey Regularly met with sales team to ensure messaging alignment and understand prospects’ needs Implemented ongoing SEO improvements Coordinated website redesign with third-party web design company Leveraged CMS platform (WordPress) and HTML knowledge to improve web content as necessary Assisted in developing a complete marketing strategy Wrote and emailed press releases about reports and events to journalists and bloggers Collaborated across departments for planning and execution of live events Tracked metrics and made recommendations for improvement Increased audience engagement across all social media channels

Marketing Lead

• Nov 2012 - Jun 2015

Marketing Assistant

• Jul 2012 - Nov 2012

Freelance Writer

• Jun 2016 - Jun 2016

Conducted research and interviews to write in-depth article for online publication Conducted research and interviews to write in-depth article for online publication

Public Relations Intern

• Aug 2011 - May 2012

• Developed and implemented communication strategy • Publicized benefit concert attracting more than 400 attendees • Pitched interview opportunity to encourage reporters to attend benefit concert • Recruited volunteers for children’s music instruction using social media and email marketing • Recruited new board members for The Salvation Army’s Board of Directors • Contacted potential sponsors for The Salvation Army’s Adopt-a-Camper program • Attended monthly board meetings to report on progress and propose next steps • Researched steps involved in needs assessment/capital campaign for expansion and relocation

Director

• May 2011 - May 2012

• Recruited new RamPR members by attending events, emailing PRSSA members and making announcements in lecture halls • Maintained regular email correspondence with clients• Delegated tasks to members• Recruited sponsors for bake sales to raise money for RamPR client, Pet’s Forever ($200+ raised in first bake sale)• Recruited sponsors and donors for the Jingle Bell Run for the Arthritis Foundation• Used Adobe Photoshop to create fliers, pamphlets and posters promoting Holocaust Awareness Week events• Coordinated the writing of a 15-page public relations plan for a local business

Co-Director

• Aug 2010 - May 2011

Officer

• Dec 2009 - May 2012

• Coordinated student outreach as part of the event-planning committee for chapter fundraising luncheon (Raised $2,300, exceeded fundraising and attendance goals) • PRSSA national member 2011-2012 • Shadowed a PR professional at non-profit organization for a total of 5 hours where I observed an event-planning meeting and an Association of Zoos and Aquariums conference call • Coordinated student outreach as part of the event-planning committee for chapter fundraising luncheon (Raised $2,300, exceeded fundraising and attendance goals) • PRSSA national member 2011-2012 • Shadowed a PR professional at non-profit organization for a total of 5 hours where I observed an event-planning meeting and an Association of Zoos and Aquariums conference call

Sales associate

• Jun 2010 - Aug 2011

Account Executive

• Feb 2010 - May 2010

Community Blogger

• Apr 2006 - Aug 2009

Served as an online community blogger (7 pieces published) Served as an online community blogger (7 pieces published)