Experience

Capitol Records

• Musicians
• 300 - 400 Employee

• Director, Media Strategy

  • Apr 2021 - Present

• Senior Manager, Digital Media Strategy

  • Feb 2018 - Apr 2021

  Promoted from Manager after 1 year. Develop strategies to promote growth and brand awareness for artists like Katy Perry, Sam Smith, Ne-Yo, Halsey, The Beatles, Migos, Lil Baby, and The Bee Gees. Analyze active campaigns to provide real-time optimizations and drive results. Manage internal ad planner/buyers.KEY COMPETENCIES: CAMPAIGN PLANNING/STRATEGY, TECHNICAL ACUMEN, COMMUNICATION, PRESENTATIONS, CREATIVE IDEATION Saved $1.2M by transitioning media campaign creation to in-house ⚈ Invested outsourced agency fees into development of collaborative internal teams ⚈ Generated highly effective media campaigns in areas of artist development/awareness ⚈ Gathered data segments and audience to inform company and/or artist monetization decisionsKEY COMPETENCIES: DATA & MEDIA ANALYSIS, RELATIONSHIP MANAGEMENT, TREND ANALYSIS, CUSTOMER ENGAGEMENT Spearheaded campaign that yielded +12B streams for artist over 4 years ⚈ Initialized media creative ideation, advised budget, and presented ideas to management/artist ⚈ Leveraged trends to optimize campaigns and gain stream sand following ⚈ Cultivated activated global audiences, resulting in Grammy nominations and Awards KEY COMPETENCIES: PRESENTATIONS, MEDIA BUYING, PARTNERSHIPS, BUSINESS DEVELOPMENT, DIGITAL MARKETING Closed $100K deal with NOW That’s What I Call Music ⚈ Developed pitch and presentation for NOW team, securing 10% commission from all media spends ⚈ Devised and implemented digital media strategy for all playlisting and album releases over 2-year period ⚈ Served as Creative Director to drive rebranded NOW creative

• Manager, Digital Media Planner

  • Feb 2017 - Feb 2018

  Strategized, developed, and implemented 10 - 30 campaigns daily and 1K+ annually. Recruited, hired, and trained team members for expanded team.KEY COMPETENCIES: PROJECT MANAGEMENT, REPORTING, OPERATIONS, THOUGHT LEADERSHIP, PROCESS IMPROVEMENT Conceived in-house digital advertising department and led expansion organization-wide ⚈ Authored all procedures, strategy, billing tracking, and reporting platforms ⚈ Forged relationship with partner to access new platforms for media buys ⚈ Directed execution of 4.5K+ global and domestic campaigns across multiple artists, platforms, and teamsKEY COMPETENCIES: CRM, CAMPAIGN PLANNING/STRATEGY, CROSS-FUNCTIONAL LEADERSHIP, COMMUNICATION, MARKETING Expanded multiple media campaigns into global priorities ⚈ Directed communications with domestic and global marketing teams ⚈ Orchestrated encompassing global and domestic marketing strategies to align with current trends ⚈ Monitored media buy budgets in all markets



MEC

• United Kingdom
• Advertising Services

• Senior Media Planner

  • May 2016 - Feb 2017

  Promoted from Planner after 8 months. Leveraged digital media and brand partnerships to inform development of strategic brand recommendations. Routinely exceeded client expectations by keeping time alignment, usage patterns, and seasonal factors in the forefront. Liaised with creative agency for campaign launches, including management of the creative process and tag trafficking. Recruited, hired, and trained team members.KEY COMPETENCIES: CAMPAIGN PLANNING/STRATEGY, MEDIA BUYING, ADMINISTRATION, PROJECT MANAGEMENT, PRESENTATIONS Exceeded client goals and KPIs with $5M digital marketing budgets per title for Paramount Pictures ⚈ Ensured correct ad populating with proper data, pixels, and tags ⚈ Collaborated with Paramount planners to establish efficient campaign executions within budget ⚈ Cooperated with media partners to provide new innovative strategic brand recommendations KEY COMPETENCIES: REPORTING, PERFORMANCE METRICS, INNOVATION, DIGITAL MEDIA Supported media setups of large brand executions including Superbowl, Grammys, SAG Awards, and the Oscars ⚈ Implemented pixels and tags to secure correct ad populating ⚈ Compiled research and frequency reports, and generated RFP emails for campaigns ⚈ Adjusted and rotated in creatives to ensure professional product and distribution

• Junior Planner

  • Oct 2015 - May 2016

  Tracked and reported on budgets, ensuring there were no discrepancies. Supported campaign set up and execution including IOs, creative rotation, and billing documentation. Maintained all media schedules, ensuring efficiency and accuracy.KEY COMPETENCIES: STRATEGIC DIRECTION, BUDGETS, ADMINISTRATION, ORGANIZATION, TECHNICAL ACUMEN Provided encompassing support to planners, ensuring efficient execution of campaigns ⚈ Oversaw campaigns including quality assurance reporting, placement tracking, and performance monitoring ⚈ Tracked budgets, over/under spends, and makegoods ⚈ Arranged and scheduled partner meetings and distributed meeting reports/minutes



Initiative

• India
• Appliances, Electrical, and Electronics Manufacturing

• Associate, Digital Investment

  • Mar 2015 - Oct 2015

  Tracked and reported on budgets, ensuring there were no discrepancies. Supported campaign set up and execution including IOs, creative rotation, and billing documentation. Maintained all media schedules, ensuring efficiency and accuracy.KEY COMPETENCIES: STRATEGIC DIRECTION, BUDGETS, ADMINISTRATION, ORGANIZATION, TECHNICAL ACUMEN Provided encompassing support to planners, ensuring efficient execution of campaigns ⚈ Oversaw campaigns including quality assurance reporting, placement tracking, and performance monitoring ⚈ Tracked budgets, over/under spends, and makegoods ⚈ Arranged and scheduled partner meetings and distributed meeting reports/minutes



The Mirage

• India
• Online Audio and Video Media
• 1 - 100 Employee

• Front Desk Clerk

  • May 2012 - Mar 2015

  Highly skilled in greeting, registering, and assigning rooms to guests in a polite and resourceful manner. Exceeded monthly MLife enrollment quota while increasing sales and customer loyalty. Informed guests of the benefits of MLife membership. Answered queries about hotel services, shopping, dining and travel directions. Contributed to increase customer loyalty, sales, return rate, and MLife enrollment. Worked cohesively with property personnel from all areas of the resort. Ensured guest satisfaction by anticipating guests’ needs, resolving guest complaints, and upholding high standards for quality customer service.

• Sports Book Representative

  • Feb 2013 - Jan 2014

  Placed sports bets during high volume events, such as the Super Bowl and March Madness. Handled large amounts of money (up to $25,000). Collected bets in the form of cash or chips, verifying and recording amounts. Paid out bets as established by game rules and procedures. Answered questions about game rules and casino policies. Maintained a friendly environment for sports guests.