Experience

HEATONIST

• United States
• Retail
• 1 - 100 Employee

• Sales Manager

  • Mar 2023 - Present



BrightFarms

• United States
• Food and Beverage Manufacturing
• 100 - 200 Employee

• Sales Planning Manager

  • Jan 2021 - Mar 2023



Wilson Sporting Goods Co.

• United States
• Sporting Goods Manufacturing
• 700 & Above Employee

• Sales Planning Manager

  • Jul 2012 - May 2020

  • Partnered directly with Commercial Directors and National Sales Directors to support $140M+ the North American Racquet and Golf business units with year over year growth of 2%.• Increased sales in premium accounts by 14% through implementation of the Omni Channel strategy within the SAP system; developed and analyzed all correlating reports to senior leadership. • Championed annual and quarterly Co-op agreements with major retailers to ensure growth with key tennis and golf e-tail accounts totaling $1.5M and a lift in +2% PGP%.• Managed financial budgets, revenue forecasts, sales commissions, and sales incentives ensuring accurate results to leadership teams.• Aided in the creation and implementation of national sales programs through developing ideas brainstormed in commercial/business planning meetings.• Strategized sales objectives and analyzed sales reports to determine areas of growth and opportunity; tracked & measured KPI’s to ensure ability to reach sales goals set for sales teams. Implemented collective and individual scouting reports, scorecards and bonus forecasts for all 60 field sales team members.• Spearheaded all MAP Policies, Price Lists, UPC Lists, Sales Programs, and Catalog distribution for new product launches and Sales Meetings.• Planned and directed national sales meetings, business planning meetings, leadership meetings, awards and incentive trips; coordinated locations, logistics and execution for 150-200 attendees.• Managed US Open onsite retail store throughout the 2-week tournament each year with a 30-person employee roster and onsite retail store sales totaling $1M.• Led contact and support for Sales team driven platforms such as Salesforce, an internal B2B sales site, SAP, Concur, Workday, and Locally.com.• Field sales team new hire on-boarding lead.• 2019 Wilson Racquet Sports Excellence Award recipient.

• Demand Planner- US Racquet Sports

  • Jan 2012 - Jul 2012

  • Collaborated with sales, commercial, and product teams to proactively manage sales plan allocation of resources, driving decisions that yield best return of volume and profit.• Created and maintained timelines to ensure accurate forecasts for all Racquet Sports product lines totaling $90M in annual business.• Reviewed historical sales trends, researched demand drivers, prepared forecast data, developed statistical forecast models, and evaluated forecast results.• Led pre-season meetings to understand goals of assortment and sales strategies to effectively update demand.• Provided input to the supply planning team in developing inventory strategies on existing items, new products, and product phase-outs.• Actively participated with the distribution planning team in monthly sales & operations meetings to review initial forecasts, sales results, and tracking.

• Key Accounts Specialist

  • May 2008 - Dec 2011

  • Developed weekly sales tracking reports for backordered or canceled items for Key Accounts.• Collaborated with product planners, buyers, retail analysts, and the DC to allocate inventory.• Managed inventory and VAS process to ensure customers received satisfactory fill rates.• Analyzed competitive assortments to determine areas of growth and opportunity.• Led product presentations and SAP functionality meetings for Customer Service.• 2012 Wilson Reach for Success Award recipient.



Northwestern Mutual

• United States
• Financial Services
• 700 & Above Employee

• Marketing Assistant

  • May 2007 - May 2008