Experience

1/ST

• United States
• Entertainment Providers
• 1 - 100 Employee

• Vice President, Racing Compliance

  • Jun 2022 - Present

• Veterinarian Services Director

  • Jan 2020 - Jun 2022

  Support Chief Veterinary Officer and operations for TSG Veterinary teams at Santa Anita, Gulfstream, Golden Gate Fields, Laurel Park and Pimlico Race Course and related training facilitiesDevelop standard operating procedures for all veterinary processes to ensure horse safety and welfare at TSG tracks and training facilitiesMonitor workout reports, work registrations and private vet examinationsResearch horse injuries and fatalities and review with team to identify possible risk factors



Penn Interactive Ventures (PIV)

• Sr Manager, eWagering

  • Jul 2017 - Jan 2020

  Oversaw operations and marketing for Penn National Gaming's $25mm/year advance deposit wagering product, Hollywood Races Collaborated with PNG tracks to share content and design promotions to promote PNG racing, including wager promotions, on-site events and handicapping tournaments to drive both online and on-track handle Designed and launched inaugural Hollywood Races loyalty program to increase retention, serve high-value players, and recruit new players Worked with developers and vendors to build features to enhance the customer experience



Minnesota Quarter Horse Racing Association

• Executive Director

  • Feb 2017 - Jan 2020

  Oversaw all activities of MQHRA, including running board and annual membership meetings and events, promoting membership, maintaining communication channels and creating an annual budget Served as liaison between MQHRA Board of Directors, Canterbury Park, Minnesota Racing Commission, American Quarter Horse Association and membership base Actively involved in rulemaking process and communication, including reviewing and commenting on proposed rule changes and communicating policy and medication updates to MQHRA members Worked with Canterbury Park and MQHRA stakeholders to optimize stakes schedules and conditions



BAM Software

• United States
• Gambling Facilities and Casinos
• 1 - 100 Employee

• BetAmerica

  • Jan 2015 - Jul 2017

  Marketing Manager 2016 - 2017Managed multi-channel marketing to promote BAM’s $125mm/year advance deposit wagering platform, BetAmericaAdministered 500+ page site, managed site structure and created content to optimize SEO and conversionOptimized promotions to maximize net revenue and customer value, analyzed customer data and handle activity; average daily handle increased 37% YoY and active players increased 30% YoYCoordinated social media messaging and promotions; increased Facebook audience by 39% and average post impression by 50%Created email campaigns for primary product line to retain customers and reactivate former customers

• VIP Manager

  • Jan 2015 - Aug 2015

  VIP Program Manager Managed customer loyalty program to attract and retain high value players for maximum net revenue Lead task force to increase business in alternate revenue streams (non-thoroughbred racing signals)Hosted hospitality events at racing venues, including Churchill Downs and Arlington ParkWorked with team to expand content and direct marketing, promotions and brand strategy



American Quarter Horse Association

• United States
• Non-profit Organizations
• 100 - 200 Employee

• Director of Racing

  • Aug 2015 - Jul 2016

  Managed daily racing department functions and operations, including three budgets totaling over $5 millionManaged Racing Challenge program, including budgeting, scheduling regional qualifying races, and planning and executing the annual Challenge Championship eventCreated long-term departmental strategic plan to support overall business pillars of the AQHAWorked with industry partners to address medication, regulation, and safety/welfare issuesDeveloped marketing plans for Quarter Horse racing, membership and Racing Challenge program

• Racing Ace (Fan Education)

  • Jun 2010 - Sep 2015

  Promoted horse racing and handicapping as a member of AQHA fan education program, the Racing AcesTraveled to racetracks to teach racing fans, including seminars and paddock previews, and created tip sheets, race previews and recaps, and social media content Completed research projects for AQHA, including subcommittee work to redesign breed-specific handicapping information in the Daily Racing Form and analyze simulcast wagering for Prairie MeadowsPresented to AQHA Racing Committee (2010, 2011) and TRA Simulcast Conference (2011, 2015)



Barnes & Noble

• United States
• Retail
• 1 - 100 Employee

• Assistant Store Manager

  • Jun 2003 - Aug 2007

  • Managed 30-60 employees; direct reports included leads, supervisors, and managers • Increased efficiency and streamlined operations through new templates and processes for store operations • Instituted new practices to track sales and inventory levels • Consistently met or exceeded sales and shrink goals • Led departmental teams and coordinated project to revise store operation and layout for ISO compliance • Managed 30-60 employees; direct reports included leads, supervisors, and managers • Increased efficiency and streamlined operations through new templates and processes for store operations • Instituted new practices to track sales and inventory levels • Consistently met or exceeded sales and shrink goals • Led departmental teams and coordinated project to revise store operation and layout for ISO compliance