Experience

Perry Cross Spinal Research Foundation

• Australia
• Non-profit Organizations
• 1 - 100 Employee

• Philanthropy Manger

  • Jul 2021 - Present

  My role is to build mutually beneficial and meaningful relationships with donors who are looking to make a difference in the lives of people suffering with paralysis. I am responsible for;• Developing and implementing the overarching Fundraising Strategy for the organisation.• Managing the major gifts, gifts in will and corporate partnerships programs to grow and facilitate revenue to meet funding targets.• Developing relationships with prospects and major donors to meet fundraising objectives.• Developing tailored proposals, appeals and communications tools for donors and partners.• Developing grant applications and managing relationships with funders. • Tracking and reporting progress to the Board, Members and interested parties.The Perry Cross Spinal Research Foundation aims to facilitate, collaborate and initiate the connections and research required to find a cure for paralysis. The Foundation is dedicated to facilitating and funding world class research aimed at curing paralysis caused by spinal cord injury and supporting better outcomes for those living with paralysis. Show less

• Marketing Communications Consultant

  • Jul 2019 - Jul 2021

  I am responsible for leading the development and implementation of the marketing, social media, fundraising and communication activities for this incredible not-for-profit to drive donations and engagement.Key responsibilities include;• Develop and manage the brand/marketing/comms and fundraising strategy.• Lead the development of all collateral including copy writing, photography, design and audio-visual production.• Initiate and coordinate advertising campaigns, promotional activities, and events across the organisation.• Write all creative content for all channels including campaigns and direct mail appeals.• Collaborate at a senior level with key stakeholders on major projects, marketing campaigns and fundraising executions.• Manage external supplier relationships and agreements with agencies, consultants, and a broad range of suppliers.• Develop partnerships and relationships with third parties to meet strategic objectives. Show less



Intrepid Creative

• Australia
• Advertising Services

• Director and Founder

  • Dec 2018 - May 2022

  Intrepid Creative is a boutique agency delivering unique, persuasive and emotive creative content to drive donations, improve donor acquisition and retention and keep not-for-profit communities engaged online. As Director of Intrepid Creative, I have a deep understanding of and love for the not-for-profit sector having enjoyed many years working with charities large and small across Australia. I am a sensitive soul with strong emotional intelligence and this allows me to craft campaigns, appeals and marketing collateral that is authentic and meaningful. Services include; • Content creation and production across all platforms including; -Storytelling -Campaign and appeal copywriting -Social media and website content development -Marketing collateral content development -Funding request and 'case for support' copywriting • Branding, marketing and fundraising strategy development and planning • Creative art direction • Project management • Tailored, specialist training in branding, marketing and the art of fundraising through storytelling Check out Intrepid Creative here; https://intrepidcreative.com.au/ https://www.instagram.com/intrepidcreativeagency/ https://www.facebook.com/intrepidcreativeagency/ Show less



UnitingCare Queensland

• Australia
• Non-profit Organizations
• 700 & Above Employee

• Senior Brand Specialist

  • Nov 2016 - Oct 2018

  I joined the Uniting Care team at a time of growth and development for this profit-for-purpose organisation. As Senior Brand Specialist I was responsible for driving innovation by providing expert brand/marketing advice and strategy consultation group wide. Key responsibilities; • Managed brand strategy, development, implementation and all creative executions for a large portfolio of brands including; UnitingCare, Lifeline, ARRCS, Blue Care, The Wesley Hospital, St Andrew's War Memorial Hospital, St Stephen's Hospital and the Sunshine Coast Private Hospital. • Managed and delivered group wide rebrand to over 16,000 employees and 9,000 volunteers including extensive senior project management, senior stakeholder engagement and comprehensive and innovative training across Queensland using multiple platforms. • Collaborated at a senior level with key stakeholders on major projects, marketing campaigns and fundraising executions across the group. • Contributed to award winning marketing campaigns – Blue Care AMI Awards 2017 and 2018. • Developed, implemented and managed a range of systems and processes to protect and manage all brand assets and creative executions. This included the development, design and launch of a comprehensive and sophisticated brand portal with local area marketing templating. • Managed continuous analysis of competitors and consumer trends working with external partners. • Lead the development of major collateral including copy writing, photography, design and audio visual production across all brands state-wide. • Managed the recruitment, development and performance of the Creative Services team. • Managed the in-house studio and all creative output across the group, all brands. • Set up and managed external supplier relationships and agreements with agencies, consultants and a broad range of suppliers. • Prepared and managed the departmental budget for Creative Services, campaigns and major projects across all brands. Show less



Cancer Council Queensland

• Australia
• Non-profit Organizations
• 100 - 200 Employee

• Brand Manager

  • Feb 2013 - Nov 2016

  I held a number of positions with Cancer Council over the 10 years of service culminating in senior leadership roles with overarching responsibility for growing the value of the brand. Key responsibilities;• Developed and implemented organisational brand strategy across the state including the facilitation of comprehensive training for all staff and executive management. • Managed extensive stakeholder engagement across all areas of the organisation, up to and including CEO level. • Managed the rebranding of national events including Daffodil Day, Australia’s Biggest Morning Tea and Girls Night In. This included extensive research, stakeholder engagement and project management. • Conducted market research, both state and nationwide, to define strategy, position, tactics and measures. • Set up systems and processes to protect and manage all brand assets. This included the implementation of new project management software for the organisation.• Managed the recruitment, development and performance of the Creative Services team including external agencies, consultants and suppliers. • Art directed all major collateral and campaign pieces including copywriting, photography and audio visual production. • Managed the departmental budget. • Managed final sign off for every creative execution across the business. Show less

• Brand, Marketing Manager

  • 2009 - 2013

  Key responsibilities;• Managed the second national brand name change which included conducting research to inform strategy, implementing strategy, training all stakeholders including staff, volunteers, management and the CEO.• Managed the rebranding of national event Relay For Life, which included extensive research, stakeholder engagement and project management. • Developed brand marketing strategy and managed roll out, analysis and review.• Initiated and coordinated advertising campaigns, promotional activities and events across the business.• Managed daily activities with PR, press and marketing communications agencies.• Developed partnerships and relationships with third parties to meet strategic objectives.• Directed a growing team of designers, developers and writers.• Prepared and managed department budget.• Managed final sign off for every creative execution across the business. Show less

• Creative Services Studio Manager/Art Director

  • 2007 - 2009

  Key responsibilities;• Managed extensive organisational brand name change including research, staff and volunteer change management training as well as market roll out.• Rebuilt fragmented creative team and expanded to include new roles.• Coordinated all photography requirements.• Managed state-wide print tender and subsequent contract term with preferred supplier.• Art directed all major creative projects across the organisation. • Prepared and managed department budget.• Managed final sign off for every creative execution across the business. Show less

• Publications coordinator/editor

  • 2006 - 2007

  Key responsibilities;• Commissioned submissions from contributors nationally for large publications. • Prepared written and visual content for all department publications including national event collateral. • Managed website and social content. • Prepared creative briefs for publications and liaised with creative agencies to complete the work.