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Credentials

  • SiriusDecisions Content Strategy Pathway
    SiriusDecisions
    Mar, 2019
    - Sep, 2024
  • HubSpot E-mail Marketing Certification
    HubSpot
    Sep, 2017
    - Sep, 2024
  • HubSpot Inbound Certification
    HubSpot
    Sep, 2017
    - Sep, 2024

Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Chief Executive Officer
      • Sep 2019 - Present

      We've helped over 280 brands grow their reach, impact and revenue through creative PR & marketing campaigns. Our clients have been featured in Forbes, CNN, Travel + Leisure, Bustle, POPSUGAR, The Irish Sun, Business Insider, TIME and more! We've helped over 280 brands grow their reach, impact and revenue through creative PR & marketing campaigns. Our clients have been featured in Forbes, CNN, Travel + Leisure, Bustle, POPSUGAR, The Irish Sun, Business Insider, TIME and more!

    • Wellness and Fitness Services
    • Product Marketing Manager
      • Dec 2018 - Dec 2019

      + Created and implemented mid-funnel marketing strategies including: strategic email marketing campaigns, webinars and white papers, resulting in $286K in revenue + Collaborated with product, sales and account management to ensure marketing efforts aligned with overall business goals + built and implemented 7 go-to-market strategies + Increased customer lifetime value by converting clients to cloud products through strategic funnels + Created and implemented mid-funnel marketing strategies including: strategic email marketing campaigns, webinars and white papers, resulting in $286K in revenue + Collaborated with product, sales and account management to ensure marketing efforts aligned with overall business goals + built and implemented 7 go-to-market strategies + Increased customer lifetime value by converting clients to cloud products through strategic funnels

    • Events Services
    • 1 - 100 Employee
    • Project Manager
      • Feb 2018 - Aug 2018

      + Discovered, hired and trained brand ambassadors for on-premise events for global CPG brands + Managed 50-100 brand ambassadors at the event through training programs and communication + Increased client retention with event execution, brand ambassador recruiting and market research + Discovered, hired and trained brand ambassadors for on-premise events for global CPG brands + Managed 50-100 brand ambassadors at the event through training programs and communication + Increased client retention with event execution, brand ambassador recruiting and market research

    • Campaign Manager
      • Jan 2017 - Jan 2018

      + organized large-scale influencer marketing campaigns to help drive brand awareness and conversions for fashion, beauty, tech, food, beverage and hospitality industry clients + created strategic upsell opportunities to increase overall customer lifetime value + gathered and presented influencer marketing reporting to clients to show MoM growth

    • Business Development Specialist
      • 2016 - 2017

      + Worked directly with potential clients through phone and email to sell ApexDrop services. + My responsibilities include performing powerpoint demonstrations and inbound sales calls with marketing managers and business owners. + Maintain these client relationships through effective and regular communication.

    • United States
    • Higher Education
    • 700 & Above Employee
    • Marketing + Events Intern
      • Jan 2016 - Jun 2016
    • Marketing Intern
      • Jan 2016 - May 2016
    • United States
    • Higher Education
    • 700 & Above Employee
    • Marketing Intern
      • Aug 2015 - Dec 2015

Education

  • Lindenwood University
    Master of Business Administration - MBA
    2016 - 2018
  • Bellarmine University
    Bachelor's degree, Communication, General
    2012 - 2016

Community

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