Experience

AWAL

• United Kingdom
• Musicians
• 100 - 200 Employee

• Senior Director, International Marketing

  • Aug 2018 - Present

  Planning and coordination of marketing and promotion roll out on AWAL Recordings campaigns internationally (excluding UK and North America). Working with and managing relationships with distribution partners and PR teams across the globe. Regularly communicating with artists, management and booking agents to pull together successful album campaigns. Tasks and Skills include:o Managing a team of 30+ label managers and PR teams around the world to coordinate marketing and PR campaignso Development of AWAL’s International network and set up by researching and building relationships with 3rd party licensees, partners and independent companies.o Handling the distribution of promotional tools and assets to our partners worldwideo Setting and running campaign budgetso Scheduling promo trips, on tour promo, phone and email interviews for artistso Artist and management liaison and chaperoning on promotional tripso A strong knowledge of International media outlets including Press, TV, Radio and Onlineo Building and instigation of creative marketing ideas, and retail and digital initiativeso Campaigns I have run include Pet Shop Boys, Nick Cave & The Bad Seeds, Little Simz, Tom Misch, Alfie Templeman, Lenny Kravitz, Bat for Lashes, You Me At Six, Everything Everything and many more.



Kobalt Music

• United States
• Musicians
• 300 - 400 Employee

• International Marketing Manager - Recordings

  • Jul 2016 - Aug 2018

• International Project & Promotion Manager

  • Feb 2014 - Jun 2016

  Planning and coordination of marketing and promotion roll out on all KLS album campaigns internationally (excluding UK and North America). Working with and managing relationships with distribution partners and PR teams across the globe. Regularly communicating with artists, management and booking agents to pull together successful album campaigns. Previous campaigns i have worked on at KLS include Lenny Kravitz (Platinum in France, Gold in Switzerland, Gold in Poland), Nick Cave and The Bad Seeds, Die Antwoord, Julian Casablancas+The Voidz, Karen O, Todd Terje, Frank Carter & The Rattlesnakes, The Darkness amongst others.Current campaigns i am working on at KLS include Pet Shop Boys, Lonely The Brave, De La Soul, Yak, Sunset Sons, Cat's Eyes amongst others.



Cooking Vinyl

• United Kingdom
• Musicians
• 1 - 100 Employee

• International Manager

  • Nov 2011 - Feb 2014

  International Promotions and Marketing Manager responsible for handling campaigns for Cooking Vinyl artists outside of the UK. Tasks and skills include:o Managing a team of 30+ label managers and PR teams around the world to coordinate marketing and PR campaignso Handling the distribution of promotional tools and assets to our partners worldwideo Scheduling promo trips, on tour promo, phone and email interviews for CV artistso Artist and management liaison and chaperoning on promotional tripso A strong knowledge of International media outlets including Press, TV, Radio and Onlineo Overseeing and approving marketing and retail initiatives and budgetso Collating and creating promo and sales reportso Processing international stock and promotional item orderso Campaigns I have handled include The View, The Enemy, Amanda Palmer, The Proclaimers, Turin Brakes, Reverend and The Makers, City and Colour, Skindred, Counting Crows.o Campaigns I have assisted with include Alison Moyet, The Prodigy, Billy Bragg, and The Orb amongst others



EMI Music Publishing

• Musicians
• 100 - 200 Employee

• Digital and Production Coordinator

  • May 2011 - Nov 2011

  Digital and Production Coordinator across UK and all international territories for EMI Production Music libraries including KPM, MusicHouse, Juice and Ded Good. Tasks and Skills include:o Coordinating new releases, facilitating contract information, audio master and artwork and sending to production for manufactureo Updating Access database to add new releases to online music audition site ‘PLAY’o Categorising tracks to ensure they appear in the correct searches on ‘PLAY’o Writing new release copy for press releases and updating and editing composer biographieso Setting and monitoring budgets for new releases and recording projects, and tracking and creating invoiceso Liaising with international agents to provide marketing tools and assistance with licensing and catalogue querieso Developing and maintaining the release schedule, production diary and contract status updateo Researching and presenting on ways to improve the business including suppliers and processes usedo Collating label copy, audio, artwork and release notes and uploading to AWAL for commercial release via iTunes and other digital distribution channelso Creating and sending out marketing emails and newsletters via B2B marketing automation program ‘Marketo’



Universal Music Group

• United States
• Musicians
• 700 & Above Employee

• International Marketing Assistant - Jazz

  • Apr 2010 - Feb 2011

  Marketing assistant and product manager across Universal Music Jazz and Adult Music labels including Emarcy, Verve, Concord, Jazzland, Marsalis Music and Rounder Records.Tasks and skills include:o Coordinating new releases, facilitating master and artwork and sending to production for manufactureo Delivering and executing marketing planso Liaising with International markets, artists, management, booking agentso Coordinating and developing promo scheduleso Maintaining and updating release and touring scheduleso Creating and monitoring project budgetso Fielding and responding to emails and requests from general publico Creative input on repertoire and artwork on UMGI signed artistso Assisting in the organisation of showcases, photo shoots and video shootso Updating and maintaining label websites and social network pageso Excellent working knowledge of Universal digital systems including R2, Uniport, MI, AEC and Cloudo Excellent knowledge of Jazz and world music repertoire



De Wolfe Music

• United Kingdom
• Musicians
• 1 - 100 Employee

• Client Relations Executive

  • Sep 2009 - Apr 2010

  Client relations executive within the promotions and marketing department of the world’s oldest established and largest independent production music library. Tasks and skills involved:o Promotion of music catalogues and usage within the UKo Following up on industry leads, making and introducing contacts to the various De Wolfe serviceso Vast knowledge of the production music industry and MCPS/PRS licensingo Knowledge of all genres of music and ability to make suitable music recommendations to clients such as independent production companies, advertising agencies and corporate companies



Arts Quarter LLP

• Events Assistant/Administrator

  • Aug 2008 - May 2009

  Events assistant for a company specialising in fundraising dinners and events. Tasks and skills included:o Liaising with clients regarding visions and requests for individual eventso Liaising with caterers, musicians, venueso Event administration including mail-outs, creating invoices, recording and banking donations and paymentso Researching and approaching possible sponsors and donorso Gathering brochure text and images, creating programme layouts, liaising with printers Events assistant for a company specialising in fundraising dinners and events. Tasks and skills included:o Liaising with clients regarding visions and requests for individual eventso Liaising with caterers, musicians, venueso Event administration including mail-outs, creating invoices, recording and banking donations and paymentso Researching and approaching possible sponsors and donorso Gathering brochure text and images, creating programme layouts, liaising with printers



Universal Music Group

• United States
• Musicians
• 700 & Above Employee

• Promotions Intern - Classics and Jazz/Decca

  • Apr 2008 - Jul 2008

  National and regional TV and Radio promotions assistant at Universal Classics and Jazz record label. Tasks and skills included:o Highly competent use of specialist Universal Systemso General administrative roles including mail-outso Maintenance of Artist departmental reports, contact and plugger listso Organising transport, accommodation and permits for visiting artistso Creating and updating artist scheduleso Accompanying artists on promo appointmentso Excellent IT and communication skills