Experience

VeXeRe.com - Vietnam's largest online bus ticketing platform

• Vietnam
• IT Services and IT Consulting
• 1 - 100 Employee

• CRM & Content Marketing Specialist

  • Nov 2020 - Present

  CRMManagement of emails, site content, pushed content, including timely completing Creative Brief templates, collaborating with relevant teams on content, obtaining timely approvals on content from Leadership and working with other teams to test email assets.Plan and execute flawlessly daily emails, segmentation files, production files and A/B test schedules.Manage Email, Site content, and Push calendars planning, updates and testing strategiesSupport the communication of key messaging through email, push and site channels, ensuring cohesive messaging throughout.Support weekly, monthly and ad hoc reporting on Email, Site content, and Push performance metrics, analyzing results and identifying opportunities to drive increased email revenue.Proactively resolve problems and roadblocks in order to keep workflow on schedule and escalate higher level conflicts to manager for resolution.Content & BlogReview & manage content to promote VeXeRe thought leadership, products and services by telling compelling stories through written content, with a focus on digital content, implementing SEO best practice to drive web traffic and generate leads.Suggest content, based on best practice, including SEO, to engage our key audiences, increase brand awareness and drive leads across our product offerings.Work with stakeholders from across the organization to ensure best practice is being followed for the development of content, including editing and proofing content.Support and guide stakeholders and content providers to apply VeXeRe standards and digital best practice for developing web pages (e.g. brand, tone of voice, SEO, accessibility, effective user interface/user experience and user journey or other best practices).Use analytics to report on performance to ensure content reflects changes in trends.Create and publish new content in line with the brand guidelines, technical policies and best practice.Support the Digital Team in uploading content to the website. Show less

• Marketing Content Specialist

  • Jan 2018 - Oct 2020

  Develop and provide content for blog posts and websitesCollaborate with the design team to build the right image for the articleIn charge of the content of media publications, if any (posters, leaflets, standees...) Support writing articles for internal cultural communication.Do SEO on blogs and websitesResearch and update new media trends, put creative ideas on blogs, websites, zalo... or support ideas in campaign implementation.Manage and take care of communication channelsManage (assign, review, post statistics, calculate remuneration) a team of collaborators to write articlesWrite and present reports as required by superiors Show less