Experience

barre3

• Wellness and Fitness Services
• 300 - 400 Employee

• Director of Studio Sales and Marketing

  • Jun 2020 - Present

  Point of contact for 170+ studios throughout the United States, Canada and Asia. Previously Director of Franchise Marketing and Director of New Studios. Analyze and devise sales and marketing data for increased studio and corporate revenue goals. Lead and launch studio business strategy through thoughtful cross department communication to increase company synergy and elevate performance. Identify weaknesses in existing marketing campaigns to develop pragmatic solutions within budgetary constraints. Develop sales curriculum and lead training in all studios. Consistently exceed campaign revenue goals YoY by improved sales strategies. Cultivate and maintain strategic alliances with vendors, as well as vet third party marketing partners. Evaluate market data to develop studio specific territory sales structures. Maintain up-to-date knowledge and perform competitor analysis. Liase with team stakeholders in social media, email, web, paid search/social to maximize campaigns. Test and learn pricing structures via post-campaign analysis, class utilization rates, conversion and attrition data. Support owners and managers with expertise, knowledge and sales tactics. Develop compelling campaign sales strategy decks, author creative marketing briefs that set in-house, agencies and contract creatives up for success through final asset delivery and execution. Investigate + integrate new strategies to grow revenue via 1:1 studio team calls including grassroots marketing and local brand partnerships. Implement full funnel strategies to increase sales with innovative ideas to improve the client journey and purchase cycle. Review pricing strategies to increase overall revenue and present on monthly franchise calls. Monitor compliance via brand standards within all outward facing assets. Collaborate with the franchise, creative, tech, product, studio and finance teams to maximize each initiative across all business units.



Club Pilates

• United States
• Wellness and Fitness Services
• 700 & Above Employee

• Independent Franchise Marketing Consultant

  • Jul 2019 - Dec 2019

  Develop and implement pre-launch sales and marketing plans. Create initiatives that increase brand awareness and visibility. Work closely with franchise owners, studio managers and corporate marketing to provide profitability metrics and KPIs. Directed marketing plans, proactively servicing needs, maintaining satisfaction and consistently achieving studio membership and revenue goals. Maximized advertising efforts by developing content for media relations, corporate communications and social media posts. Wrote engaging and successful marketing, advertising and website copy. Studied demographic data to determine optimal targets, competitor offerings and tactics. Created customized marketing materials to increase product awareness.



CycleBar

• United States
• Wellness and Fitness Services
• 700 & Above Employee

• Independent Franchise Marketing Consultant

  • Feb 2018 - Jul 2019

  Develop and implement pre-launch sales and marketing plans. Create initiatives that increase brand awareness and visibility. Work closely with franchise owners, as well as studio managers, along with corporate marketing to provide profitability metrics and KPIs. Directed marketing plans, proactively servicing needs, maintaining satisfaction and consistently achieving studio membership and revenue goals. Maximized advertising efforts by developing content for media relations, corporate communications and social media posts. Wrote engaging and successful marketing, advertising and website copy. Studied demographic data to determine optimal targets, competitor offerings and tactics. Created customized marketing materials to increase product awareness.



KrowdFit Employee Wellness

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Marketing Consultant

  • Feb 2015 - Mar 2015

  Led information-gathering to determine marketing goals and available advertising budget. Managed marketing strategies and product promotion campaigns. Collected and analyzed consumer data, including demographics, preferences and purchasing trends. Led information-gathering to determine marketing goals and available advertising budget. Managed marketing strategies and product promotion campaigns. Collected and analyzed consumer data, including demographics, preferences and purchasing trends.



Combined Communications Inc.

• Telecommunications
• 1 - 100 Employee

• Marketing Consultant

  • Sep 2014 - Dec 2014

  Collaborated with various departments to achieve client vision and marketing objectives. Organized events to establish community relationships and maximize marketing strategies. Assisted clients in determining and elevating marketplace positioning. Collaborated with various departments to achieve client vision and marketing objectives. Organized events to establish community relationships and maximize marketing strategies. Assisted clients in determining and elevating marketplace positioning.



Zenith

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Media Buyer

  • 1998 - 2001

  Clients: Lexus, Toyota, M&M Mars Candies, Best Foods Identified the costs involved for media campaigns and provided this information to clients in highly detailed reports. Collaborated with media planners and developed relationships, which helped in identifying targeted audiences for media campaigns. Clients: Lexus, Toyota, M&M Mars Candies, Best Foods Identified the costs involved for media campaigns and provided this information to clients in highly detailed reports. Collaborated with media planners and developed relationships, which helped in identifying targeted audiences for media campaigns.



Davis Elen Advertising

• United States
• Advertising Services
• 100 - 200 Employee

• Media Manager

  • 1997 - 1998

  Client: McDonald's Created project budgets and managed all media costs. Worked closely with corporate planners, as well as local franchisee owners. Devised and implemented strategies to create new revenue streams and cut operational costs. Client: McDonald's Created project budgets and managed all media costs. Worked closely with corporate planners, as well as local franchisee owners. Devised and implemented strategies to create new revenue streams and cut operational costs.



Carat USA

• United States
• Advertising Services
• 300 - 400 Employee

• Media Buyer

  • 1995 - 1997

  Clients: Jack in the Box, Alaska Airlines, Perkins, Hardee's, Petco, Pennzoil Purchased, negotiated and managed television and radio schedules for multiple national accounts. Clients: Jack in the Box, Alaska Airlines, Perkins, Hardee's, Petco, Pennzoil Purchased, negotiated and managed television and radio schedules for multiple national accounts.



Katz Media Group

• United States
• Advertising Services
• 400 - 500 Employee

• Media Assistant

  • 1994 - 1996

  Worked with advertising agencies to place radio and television schedules for numerous clients via representing multiple national stations. Clients: National and local television and radio stations ranging from Seattle to New York. Worked with advertising agencies to place radio and television schedules for numerous clients via representing multiple national stations. Clients: National and local television and radio stations ranging from Seattle to New York.



AdSmith's

• Portland, Oregon Area

• Assistant Media Buyer

  • 1992 - 1994

  College internship that developed into full time position assisting senior media buyer with multi million dollar advertising campaign including print, billboard, television and radio. College internship that developed into full time position assisting senior media buyer with multi million dollar advertising campaign including print, billboard, television and radio.