Experience

Dignitas

• United States
• Spectator Sports
• 1 - 100 Employee

• Senior Vice President Marketing and Partnerships

  • Feb 2021 - Present

  ➤ Responsible for driving revenue, audience growth and engagement for Dignitas, one of the most storied and recognized brand names in esports ➤ Oversee ongoing B2B sales partnerships with primary oversight of organization's activations with Verizon, HyperX, SIG, NYX Cosmetics, Mike and Ike, including identifying and pitching opportunities to drive revenue and reach ➤ Developed and implemented a solutions-oriented and data-driven Marketing Plan, resulting in a department re-org and… Show more ➤ Responsible for driving revenue, audience growth and engagement for Dignitas, one of the most storied and recognized brand names in esports ➤ Oversee ongoing B2B sales partnerships with primary oversight of organization's activations with Verizon, HyperX, SIG, NYX Cosmetics, Mike and Ike, including identifying and pitching opportunities to drive revenue and reach ➤ Developed and implemented a solutions-oriented and data-driven Marketing Plan, resulting in a department re-org and overhaul of company mission, positioning statement, brand voice and OKRs within the first 90 days ➤ Create cross-platform editorial strategy for fan engagement and revenue generation, using data-driven audience profiles, targeted platform distribution and creative campaigns ➤ Manage department budget and oversee social media, creative and content production teams ➤ Launched Raidiant, the first platform specifically designed to showcase women's competitive esports teams, providing access, opportunity and resources for women and girls in gaming Show less



Yahoo

• United States
• Technology, Information and Internet
• 700 & Above Employee

• Director, Strategic Partnerships & BD, Yahoo Sports

  • Sep 2019 - Dec 2019

  Playa Vista, CA ➤ Responsible for driving revenue and audience with new and existing digital distributors partners (SVOD/AVOD/live, voice/podcast, social) to expand Yahoo Sports' off-network footprint. ➤ External partners include Twitch, TikTok, Facebook, Apple, YouTube, Spotify, Stats Inc., NBC Sports. ➤ Supported large partner negotiations through managing internal relationships with Legal, Strategy, Marketing and Product as well as knowing the existing contracts and partner specific… Show more ➤ Responsible for driving revenue and audience with new and existing digital distributors partners (SVOD/AVOD/live, voice/podcast, social) to expand Yahoo Sports' off-network footprint. ➤ External partners include Twitch, TikTok, Facebook, Apple, YouTube, Spotify, Stats Inc., NBC Sports. ➤ Supported large partner negotiations through managing internal relationships with Legal, Strategy, Marketing and Product as well as knowing the existing contracts and partner specific data. ➤ Account management responsibility for existing and new partners, building and nurturing relationships with client counterparts to proactively launch win-win initiatives. ➤ Managed reporting, data collection and analysis for all key accounts, including proactively identifying areas of opportunity and improvement. ➤ Developed and communicated insights on industry trends, opportunities and issues within the distribution landscape. ➤ Co-led the Women's Inclusion Network (Playa Vista) and Yahoo Sports Women's network.

• Head of Content Strategy & Consumer Engagement, DTC, Yahoo Sports

  • Mar 2019 - Sep 2019

  Playa Vista, CA ➤ Led and managed all editorial efforts for Yahoo Sports DTC / subscription platforms. ➤ Oversaw tactical content initiatives focused on full-funnel customer acquisition, including brand awareness, engagement and retention strategies. ➤ Developed of new creative concepts, formats and distribution platforms, defining and refining voice. ➤ Managed content team including writers and head of social media / fan engagement. ➤ Led relationship with strategic partners and… Show more ➤ Led and managed all editorial efforts for Yahoo Sports DTC / subscription platforms. ➤ Oversaw tactical content initiatives focused on full-funnel customer acquisition, including brand awareness, engagement and retention strategies. ➤ Developed of new creative concepts, formats and distribution platforms, defining and refining voice. ➤ Managed content team including writers and head of social media / fan engagement. ➤ Led relationship with strategic partners and influencers to amplify content efforts. ➤ Drove roadmaps and platform evolution by working across subscription product, marketing, business intelligence, finance and Yahoo Sports editorial functions. ➤ Co-led the Women's Inclusion Network (Playa Vista) and Yahoo Sports Women's network.



jenfranklin digital

• United States
• Advertising Services

• Founder & Strategist

  • Aug 2017 - Mar 2019

  Walnut Creek, CA ➤ Built and developed digital platforms, acquired and grew audience and created thoughtful content marketing campaigns for non-profit, women-owned and community focused organizations. My clients were introduced to SEO/SEM, promotions, community relations, and social media activation. ➤ Established new client relationships through unique messaging, lead generation, and growth marketing tactics, resulting in the launch of over 40 new website products and social media channels. ➤ A… Show more ➤ Built and developed digital platforms, acquired and grew audience and created thoughtful content marketing campaigns for non-profit, women-owned and community focused organizations. My clients were introduced to SEO/SEM, promotions, community relations, and social media activation. ➤ Established new client relationships through unique messaging, lead generation, and growth marketing tactics, resulting in the launch of over 40 new website products and social media channels. ➤ A few of my rockstar clients included SF Sketchfest, Main Street Launch, International Child Resource Institute, Moxie Travel, Pro Resume Services, Etc., and Bowles Golf Construction. Show less



NBC Sports

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Vice President, Digital Media, Regional Sports Networks

  • Jan 2014 - Apr 2017

  Stamford, Connecticut ➤ The NBC Sports Regional Networks (RSNs) are a suite of highly rated local cable networks with rights to world-class teams including the San Francisco Giants, Washington Capitals and Boston Celtics. NBC Sports Bay Area/California, Chicago, New England, Mid-Atlantic (D.C.), Philly, Northwest (Portland) and SNY (New York) reach over 43 million linear television subscribers and 10 million monthly online visitors (www.comcastsportsnet.com). ➤ As the digital lead for the NBC Sports RSNs, I… Show more ➤ The NBC Sports Regional Networks (RSNs) are a suite of highly rated local cable networks with rights to world-class teams including the San Francisco Giants, Washington Capitals and Boston Celtics. NBC Sports Bay Area/California, Chicago, New England, Mid-Atlantic (D.C.), Philly, Northwest (Portland) and SNY (New York) reach over 43 million linear television subscribers and 10 million monthly online visitors (www.comcastsportsnet.com). ➤ As the digital lead for the NBC Sports RSNs, I had primary oversight of all web, mobile, social and digital marketing, editorial content and products, establishing the networks as the interactive home for local sports fans. My focus was to shift a “traditional” television model from linear to multiplatform. ➤ At NBC Sports, I led the launch of live streaming of our fans’ favorite teams, including the Boston Celtics, Philadelphia Flyers and Chicago Cubs. By building and marketing a best-in-class product, we provided significant value to our fans, team partners, virtual/traditional MVPDs and advertisers. Over 1,500 NHL/NBA/MLB telecasts per year were made available via the NBC Sports App and network websites. ➤ My areas of expertise include building audience with targeted and data-driven tactics, adopting innovative digital trends and optimizing editorial content for disruptive and emerging platforms. The RSN digital products, social channels, sites and apps experienced 300% year-over-year growth under my tenure. ➤ In addition, I managed a multi-million dollar budget and LRP, dual-reported to the Head of NBC Sports/Olympics digital and RSN President with oversight of 70+ employees. ➤ I am a motivated cultural change agent, having co-founded and led the first ever NBC Sports Women’s Network to advocate for meaningful and lasting diversity and inclusion practices. Show less



NBC Sports Bay Area & California

• United States
• Media Production
• 100 - 200 Employee

• Vice President / Sr. Director, Digital

  • Sep 2009 - Jan 2014

  San Francisco Bay Area Sept. 2009 - August 2013 (Senior Director) Promoted: August 2013 (Vice President) ➤ Launched and oversaw all digital platforms for Comcast SportsNet Bay Area and Comcast SportsNet California, home of my hometown A’s, Giants, Warriors, Sharks and Kings, reporting to network President/GM. ➤ Responsible for day-to-day digital operations while leveraging a 4M household linear audience. ➤ Developed strategic partnerships, resulting in the debut of “Yahoo! Sports Talk… Show more Sept. 2009 - August 2013 (Senior Director) Promoted: August 2013 (Vice President) ➤ Launched and oversaw all digital platforms for Comcast SportsNet Bay Area and Comcast SportsNet California, home of my hometown A’s, Giants, Warriors, Sharks and Kings, reporting to network President/GM. ➤ Responsible for day-to-day digital operations while leveraging a 4M household linear audience. ➤ Developed strategic partnerships, resulting in the debut of “Yahoo! Sports Talk Live”, CSN Bay Area’s first interactive television program. Lead media relationships with Facebook, Twitter, YouTube, Yahoo, B/R, Vox Media and all local radio, newspaper, transit initiatives. ➤ Managed a $3.6M budget and an editorial staff of 17, achieving triple-digit growth year over year. ➤ Launched CSN Bay Area’s primary brand marketing (“Authentic Bay Area Sports”) to drive ratings, revenue and awareness, including managing agency partner (BBDO SF) and all trade, consumer and advertiser promotions. ➤ Built lasting community initiatives including “Stay in School Challenge” and “All Star Teacher” to celebrate and local educators through a $10K grant. ➤ Tasked with shifting CSN Bay Area’s “viewers” into an “audience” through digital technologies to secure multi-platform sponsorships and drive ratings. Show less



Comcast

• United States
• Telecommunications
• 700 & Above Employee

• Director, Marketing and Interactive

  • Jul 2007 - Sep 2009

  San Francisco Bay Area



FOX Sports

• Broadcast Media Production and Distribution
• 700 & Above Employee

• Marketing Director

  • 2003 - 2007

  San Francisco Bay Area ➤ Lead for all brand campaigns to drive tune-in and awareness for local MLB, NHL and NBA broadcasts ➤ Wrote, directed, produced and edited tune-in spots using non-linear editing for over 300 live events/year