Jemma Notley

Digital Account Manager at Torchbox
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Contact Information
us****@****om
(386) 825-5501
Location
UK

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Tess Macpherson-Woods

Jemma is a consummate digital marketing professional and is always the first to know about the latest trends, using these to optimise the performance of paid marketing activity. She is collaborative, passionate and exceptionally talented at achieving real outcomes via digital marketing. Not only this, but her skillset is very comprehensive; she can turn her hand to anything, whether it be creating artwork, producing analytical reports, writing copy, or community management, all whilst leading a highly motivated and productive team. Jemma also has a very high aptitude for educating people about her field of work, and is both patient and understanding when people are brand new to this area. She is approachable and personable, and a real joy to work with!

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Credentials

  • Google Ads Search Certification
    Google
    Dec, 2020
    - Nov, 2024
  • Google Analytics Individual Qualification (GAIQ)
    Google
    Nov, 2020
    - Nov, 2024

Experience

    • United Kingdom
    • Internet Publishing
    • 1 - 100 Employee
    • Digital Account Manager
      • Jan 2021 - Present

    • United Kingdom
    • Non-profit Organizations
    • 700 & Above Employee
    • Digital Marketing Manager
      • Apr 2017 - Dec 2020

      Hands-on management of a range of digital marketing campaigns across paid social, PPC and display. Managing campaigns from start to finish including strategy development, channel mix selection, content creation, audience segmentation, budget split, campaign set-up, optimisations, reporting and post campaign analysis and insights.Campaign development and implementation to meet KPIs focused on revenue, lead generation, advocacy, behaviour change and awareness.

    • Digital Marketing Officer
      • Sep 2015 - Apr 2017

    • Marketing Executive - Donor Recruitment
      • Jul 2014 - Sep 2015

    • United Kingdom
    • Non-profit Organizations
    • 1 - 100 Employee
    • Events Marketing Fundraiser
      • Jul 2012 - Jul 2014

      Reporting to the Head of Events and Community Fundraising, my role involved a wide range of digital and offline marketing and fundraising responsibilities including - Managing Google grants account - Developing and implementing email campaigns using Pure360 - Using Google Analytics to provide data and insights to key stakeholders - Media buying - digital display and print - Work with external agencies to develop marketing creative - Media buying – including display ads and print space. - Ensuring web content is kept up to date using a bespoke CMS. - Utilise CRM system Raisers Edge - Representing the charity at a range of events - Planning fundraising challenge and mass participant events

    • United Kingdom
    • Airlines and Aviation
    • 200 - 300 Employee
    • Marketing Executive
      • Aug 2010 - Sep 2012

      B2C and B2B marketing activities across offline and online channels B2C and B2B marketing activities across offline and online channels

    • United Kingdom
    • Mental Health Care
    • 1 - 100 Employee
    • Marketing Assistant
      • Jun 2009 - Jun 2010

    • United Kingdom
    • Travel Arrangements
    • 1 - 100 Employee
    • Marketing Assistant
      • Aug 2005 - Oct 2006

      12 month internship with an international non-profit 12 month internship with an international non-profit

Education

  • Google Squared Online
    Digital Marketing Leadership
    2016 - 2017
  • CAM Foundation
    Diploma in Digital Marketing
    2011 - 2012
  • University of Hertfordshire
    BA, Marketing
    2003 - 2007

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