Experience

Salesmsg

• United States
• Telecommunications
• 1 - 100 Employee

• Product Marketing Manager

  • Apr 2023 - Present

  Responsible for ideating, defining, and launching new product features, capabilities, and content that serve the needs of our customers. Leveraging a deep comprehension of buyer personas to ensure client activation, engagement and seamless product adoption. Responsible for ideating, defining, and launching new product features, capabilities, and content that serve the needs of our customers. Leveraging a deep comprehension of buyer personas to ensure client activation, engagement and seamless product adoption.



FieldRoutes, a ServiceTitan company

• United States
• IT Services and IT Consulting
• 200 - 300 Employee

• Director, Marketing

  • Mar 2022 - Apr 2023

  Transitioned post-merger (acquisition of ServicePro) to marketing-oriented role, leading a team of 7 designers, copywriters and developers, supporting 2 brands, and retaining the same responsibilities as the previous position while taking on the following added tasks: Added Responsibilities to previous position as Director of Digital Publishing: * Ensure team cohesiveness post-merge * Create, book and host MQL-driving webinars, leveraging SMEs for both client retention and demand generation * Forge successful strategy for customer data migration, including nurture campaigns and all outgoing comms * Challenge status quo in design/copy, achieved 60% higher engagement over 1 quarter Show less



ServSuite® by FieldRoutes

• United States
• Software Development
• 1 - 100 Employee

• Director of Digital Publishing/Branding

  • Oct 2018 - Mar 2022

  I led a team of 7 specializing in UI/UX design and implementation, content and copy creation for existing client base in all available formats (video, graphics, bite- and full-sized guides) in multiple channels (email/social/events/landing pages), for both Marketing and Educational purposes. Was responsible for: * Brand identity, cohesiveness, and activation across customer-facing docs/sites/platforms, and ensuring updated content on all new features accessible to client base * Driving product adoption via creation of upsell content and product marketing * Expanding customer revenue growth via a branding product, full life cycle of product creation in 2018, key to resulting in upwards of 1,000,000.00 USD YRR.* Strategic involvement in client webinars as well as our annual client conference (virtual since pandemic), as well as creating training documents for staff onboarding * Content/Art/Copy direction, UI/UX development & implementation * Coordinating innovative strategies to accomplish marketing objectives and boost long-term profitability. Show less

• Digital Publishing Manager

  • Mar 2016 - Oct 2018

  Managed a team specialized in content creation for existing customers, content for annual client conference, as well as marketing design. Formats: video, graphics, bite- and full-sized guides.* Branding, content and conceptual architect for marketing-oriented media * Content creation and maintenance of corporate training platform* WordPress maintenance * UI/UX Design Director * User Guide/Marketing/Orientational Video approval and curation

• Customer Service Manager/International Sales Manager

  • Mar 2012 - Mar 2016

  * Supervised employees and assessed performances to determine training needs and define accurate plans for decreasing process lags.* Introduced higher standards for customer service and increased efficiency by streamlining operations.* Created sales opportunities in new territories, including Brazil* Followed through with client requests to resolve problems.* Monitored customer service operations to assess agent performance and provide feedback.

• Senior Support Technician/International Sales Representative

  • Mar 2010 - Mar 2012

  * Broke down and evaluated user problems, using personal expertise and probing questions.* Assisted customers with product selection based on stated needs, proposed use and budget.* Compiled and accurately entered data for each customer encounter to record in system.



The Performers Educational Plays

• Buenos Aires, Buenos Aires Province, Argentina

• International Sales Manager

  • Jan 2009 - Jan 2010

  * Developed relationships with clients and potential clients to improve business growth. * Responsible for sourcing clients and generating sales pipeline in the territory of MERCOSUL. * Increased corporate recurring revenue by 30% and reopened new sales territory. * Developed relationships with clients and potential clients to improve business growth. * Responsible for sourcing clients and generating sales pipeline in the territory of MERCOSUL. * Increased corporate recurring revenue by 30% and reopened new sales territory.



WIZARD IDIOMAS

• Professional Training and Coaching
• 700 & Above Employee

• English Language Coordinator

  • Jan 2001 - Feb 2008

  Responsible for: * Coordinating class schedules for optimum usage of resources/time management * Ensuring extracurricular activities were engaging and relevant. * Supervised work of contracted employees to keep on task for timely completion. Responsible for: * Coordinating class schedules for optimum usage of resources/time management * Ensuring extracurricular activities were engaging and relevant. * Supervised work of contracted employees to keep on task for timely completion.