Experience

Daum - Haviland - Effé 1875

• France
• Retail Luxury Goods and Jewelry
• 1 - 100 Employee

• Director, SE Asia

  • May 2022 - Present

• General Manager

  • May 2019 - Apr 2022

  DAUM Singapore is the regional flagship store of DAUM and hosts a completeart de la table range: DAUM crystal, Haviland dinnerware, Europ Felix silver flatware and holloware and Royale de Champagne crystal barware. Retail and B2B.www.daum.com.sgwww.haviland.com.sg



Freelance, self-employed

• Singapore

• PR & Events Consultant

  • Jan 2016 - May 2019

  Events management, PR planning, media liaison on project basis. Projects * Key Projects : hotel launch (media management); high end jewelry (PR & events); specialized luxury food item (branding, PR and market development) Events management, PR planning, media liaison on project basis. Projects * Key Projects : hotel launch (media management); high end jewelry (PR & events); specialized luxury food item (branding, PR and market development)



House of Cam

• Shanghai

• Founder

  • 2011 - 2014

  Co-founded an organic, high-end, girls' party dresses for the Chinese market. 100% involved in the design, production, marketing and sales, with the exception of finance, accounting and legal which was managed by my amazing co-founder. Our business was sold to a local Chinese company in 2015. Co-founded an organic, high-end, girls' party dresses for the Chinese market. 100% involved in the design, production, marketing and sales, with the exception of finance, accounting and legal which was managed by my amazing co-founder. Our business was sold to a local Chinese company in 2015.



Angle Communications

• Shanghai City, China

• Senior Account Manager

  • Mar 2008 - Jun 2010

  Angle Communications is a boutique communications agency, founded in 2002 by an amazing PR visionnaire & entrepreneur, offering a range of communication services. Angle quickly established a reputation for creativity and service that has attracted some of world’s leading brands. Responsibilities: - project proposal, - client liason, - project budgeting, - PR event launches (gala dinners, fashion shows, media events) for clients entering the Chinese market - production liaison Previous key accounts managed: MANGO, SHANGHAI TANG, EMILIO PUCCI, AEROMEXICO Previous accounts assisted in: PEPSI (with David Beckham), H&M, THOMAS SABO Show less