Jelena Mikic
Director at Represent Academy- Claim this Profile
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Bio
Ivan Dabetić
It is lovely to work with Jelena. From her, I learned a lot about PR, a great deal of professionalism, empathy, and knowledge about brands, communication, and media. If you need PR, call Jelena. I wish I had her on my team.
Nemanja Zivkovic
Jelena is a person that understands where the marketing and PR industry is going and she's acting on it. With a huge background in PR and crisis communication, she stepped into a new role developing an educational academy for business leaders in the SEE. What I like the most about her is that she finds people that are professionals and delegates work to them instead of trying to do it all by herself. Represent Academy is becoming a #1 place for business leaders to get educated and advance their careers and Jelena is the one behind that success. I'ms sure I'll work with Jelena again in the near future and can't wait. It's a joy!
Tihomir S.
Jelena is a smart person. Her inquisitive nature and openness are giving her the ability to constantly learn, experiment and think about new ways of working with clients coming from different industries. She is a hard worker but she knows how to bring some fun and how to make her colleagues and clients feel appreciated. I've enjoyed working with her and I hope that we'll cooperate together again.
Ivan Dabetić
It is lovely to work with Jelena. From her, I learned a lot about PR, a great deal of professionalism, empathy, and knowledge about brands, communication, and media. If you need PR, call Jelena. I wish I had her on my team.
Nemanja Zivkovic
Jelena is a person that understands where the marketing and PR industry is going and she's acting on it. With a huge background in PR and crisis communication, she stepped into a new role developing an educational academy for business leaders in the SEE. What I like the most about her is that she finds people that are professionals and delegates work to them instead of trying to do it all by herself. Represent Academy is becoming a #1 place for business leaders to get educated and advance their careers and Jelena is the one behind that success. I'ms sure I'll work with Jelena again in the near future and can't wait. It's a joy!
Tihomir S.
Jelena is a smart person. Her inquisitive nature and openness are giving her the ability to constantly learn, experiment and think about new ways of working with clients coming from different industries. She is a hard worker but she knows how to bring some fun and how to make her colleagues and clients feel appreciated. I've enjoyed working with her and I hope that we'll cooperate together again.
Ivan Dabetić
It is lovely to work with Jelena. From her, I learned a lot about PR, a great deal of professionalism, empathy, and knowledge about brands, communication, and media. If you need PR, call Jelena. I wish I had her on my team.
Nemanja Zivkovic
Jelena is a person that understands where the marketing and PR industry is going and she's acting on it. With a huge background in PR and crisis communication, she stepped into a new role developing an educational academy for business leaders in the SEE. What I like the most about her is that she finds people that are professionals and delegates work to them instead of trying to do it all by herself. Represent Academy is becoming a #1 place for business leaders to get educated and advance their careers and Jelena is the one behind that success. I'ms sure I'll work with Jelena again in the near future and can't wait. It's a joy!
Tihomir S.
Jelena is a smart person. Her inquisitive nature and openness are giving her the ability to constantly learn, experiment and think about new ways of working with clients coming from different industries. She is a hard worker but she knows how to bring some fun and how to make her colleagues and clients feel appreciated. I've enjoyed working with her and I hope that we'll cooperate together again.
Ivan Dabetić
It is lovely to work with Jelena. From her, I learned a lot about PR, a great deal of professionalism, empathy, and knowledge about brands, communication, and media. If you need PR, call Jelena. I wish I had her on my team.
Nemanja Zivkovic
Jelena is a person that understands where the marketing and PR industry is going and she's acting on it. With a huge background in PR and crisis communication, she stepped into a new role developing an educational academy for business leaders in the SEE. What I like the most about her is that she finds people that are professionals and delegates work to them instead of trying to do it all by herself. Represent Academy is becoming a #1 place for business leaders to get educated and advance their careers and Jelena is the one behind that success. I'ms sure I'll work with Jelena again in the near future and can't wait. It's a joy!
Tihomir S.
Jelena is a smart person. Her inquisitive nature and openness are giving her the ability to constantly learn, experiment and think about new ways of working with clients coming from different industries. She is a hard worker but she knows how to bring some fun and how to make her colleagues and clients feel appreciated. I've enjoyed working with her and I hope that we'll cooperate together again.
Credentials
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Diploma in Public Relations
London School of Public RelationsDec, 2007- Nov, 2024
Experience
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Represent Academy
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Serbia
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Education Administration Programs
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1 - 100 Employee
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Director
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Jan 2021 - Present
Internationally certified schools: London School of Public Relations and Content Academy. Tailor made and open trainings. Workshops and mentoring. Consulting. Areas in which we provide training and consultancy: Public speaking, Public appearance, Personal Branding, Employer Branding, Crisis Communications, Storytelling, Presentation Skills, Self Management, People Management, Stress Management, Integrated Communications, Content Marketing For more info please visit https://www.linkedin.com/company/represent-academy/ Show less
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ECRD | European Centre for Representative Democracy
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Netherlands
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Civic and Social Organizations
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Associated Expert
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May 2022 - Present
Communication and outreach expert; Areas of expertise: Institutional communication advisory, media and outreach, crisis communications, capacity building and training in the domain of communications Communication and outreach expert; Areas of expertise: Institutional communication advisory, media and outreach, crisis communications, capacity building and training in the domain of communications
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Represent Communications
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Serbia
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Public Relations and Communications Services
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1 - 100 Employee
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Head Of Development
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Feb 2019 - Jan 2021
Responsible for development of products and services in a company that operates in four Western Balkans marketsCoordination of projects funded by international donors and cooperation with international organisationsKey References:CEFTA Secreteriat - Communications advisory and capacity buildingRegional Challenge Fund - increase the employability of vocational education and training students by reinforcing a cooperative training approach in the economies of the Western Balkans 6UNDP - Strengthening Parliamentary Democracy and Inclusive Political Dialogue Strategy Show less
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Regional Director
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Jun 2013 - Feb 2019
- 12 years of experience in PR, communications advisory and crisis management- Eight years of experience in business development in Serbia and West Balkans- Proven track record in developing and managing successful communications campaigns- Four years of experience in region of West Balkans (Bosnia and Herzegovina, Macedonia, Kosovo)- Competencies include PR/strategic/crisis advisory, event management -Experiences in office set up including financial management, legal, HR - Personal achievements include setting up two fully functional offices in Banja Luka and Skopje (local staff recruitment and training, budgeting, developing business plans, maintaining sustainability of offices and ensuring profitability in less than a year) Key references: 1. Public Awareness Campaigns and Consultancy for International organizations : USAID (consultancy to 25 Non governmental organizations), UNDP SEESAC (Before its too late campaign), World Bank (Jobs and Competitiveness Project - ongoing)2. Strategic Advisory and Corporate communications: Wiener Osiguranje Bosnia- Rebranding campaign, Flydubai, Turkish Airlines, GlaxoSmithKline, Carrefour, Nelt3. Event Management: Jahorina Economical forum 2017, Brewers Association of Serbia, Skopje city mall, Junior Achievement Macedonia4 Crisis Management: UN (Press center management during floods that hit Serbia and Bosnia in May 2014) & Crisis Management manuals for Banka Srpske, Delhaize Serbia, Neoplanta Show less
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New Business Director
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Feb 2012 - Jun 2013
- Responsible for local business development, negotiations and pitching/bidding process, new clients acquisition- Investigating opportunities in new markets - Developing of new products and services
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New Business Manager
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Mar 2009 - Feb 2012
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Account Manager
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Jan 2008 - Mar 2009
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Account Executive
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Oct 2006 - Dec 2007
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Account Assistant
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Jun 2006 - Oct 2006
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PRODIDE
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Belgrade, Serbia
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PR and marketing associate
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Sep 2005 - Jun 2006
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International Broadcasting Bureau
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Washington D.C. Metro Area
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Intern
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Jun 2005 - Aug 2005
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Education
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Faculty of Economics and Business, University of Belgrade
BS, International Economics -
2005 - 2005
Georgetown University
Political Journalism -
2003 - 2003
International People's College, Helsingor, Denmark
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Faculty of Economics and Business, University of Belgrade
Master's degree, International Economics and Foreign Affairs
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