Jelena Rašula

Head of Marketing at Skaza - Exceeding Expectations
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Contact Information
us****@****om
(386) 825-5501
Location
Slovenia, SI

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Anja Damjanović

I have never met a more analytics-oriented person before. Besides, Jelena is full of creative ideas that always come to reality under her leadership. She's a fantastic coworker and an amazing human being.

Matija Torlak

High level digital specialist, Amazon specialized seller (FBM&FBA), high level project manager.

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Credentials

  • Digital Garage by Google
    Google
    Aug, 2016
    - Nov, 2024
  • AdWords certified professional
    Google
    Feb, 2016
    - Nov, 2024

Experience

    • Slovenia
    • Plastics Manufacturing
    • 1 - 100 Employee
    • Head of Marketing
      • Jan 2023 - Present

    • Digital Project Manager
      • Jan 2022 - Dec 2022

    • Digital Process Specialist
      • Jan 2020 - Dec 2021

    • Business Analyst
      • Sep 2019 - Dec 2019

    • Head of Digital Marketing
      • Feb 2019 - Aug 2019

    • Slovenia
    • Consumer Services
    • 1 - 100 Employee
    • B2B Digital Marketing Manager
      • Oct 2015 - Jan 2019

      My core responsibilities @Ceneje: ✔️ Head of B2B Marketing department ✔️ Development & Management of Shopper's Mind Slovenia & Croatia ✔️ Head of Web Retailer of the Year, Ecommerce Day and Certified Shop trustmark ✔️ Chair of E-commerce committee for Web Retailer of the Year in Slovenia & Croatia ✔️ Development of new projects ✔️ Digital Advertising / Marketing My core responsibilities @Ceneje: ✔️ Head of B2B Marketing department ✔️ Development & Management of Shopper's Mind Slovenia & Croatia ✔️ Head of Web Retailer of the Year, Ecommerce Day and Certified Shop trustmark ✔️ Chair of E-commerce committee for Web Retailer of the Year in Slovenia & Croatia ✔️ Development of new projects ✔️ Digital Advertising / Marketing

    • Slovenia
    • Pharmaceutical Manufacturing
    • 100 - 200 Employee
    • Digital Marketing Manager
      • Aug 2013 - Oct 2015

      My core responsibilities @Sensilab included: ✔️ Web Analytics (Google analytics & other tools) ✔️ AdWords advertising: search, display, remarketing ✔️ Facebook advertising ✔️ E-mail marketing ✔️ SEO ✔️ Webstore optimisation ✔️ Social Media Marketing and Online PR Sensilab (Farmicom) is a fast growing pharmaceutical company, where I started as Ecommerce Croatia Manager, and later took over Digital marketing for all online markets. My core responsibilities @Sensilab included: ✔️ Web Analytics (Google analytics & other tools) ✔️ AdWords advertising: search, display, remarketing ✔️ Facebook advertising ✔️ E-mail marketing ✔️ SEO ✔️ Webstore optimisation ✔️ Social Media Marketing and Online PR Sensilab (Farmicom) is a fast growing pharmaceutical company, where I started as Ecommerce Croatia Manager, and later took over Digital marketing for all online markets.

    • Somalia
    • Government Administration
    • 1 - 100 Employee
    • Enterpreneurship Programme Participant
      • Feb 2013 - Aug 2013

      This was only a part-time project where we were developing a business plan for a startup idea. This was only a part-time project where we were developing a business plan for a startup idea.

    • Co-Founder
      • Sep 2012 - Jan 2013

      I co-founded and launched a few startups: ✔️ confidly - Award Winning mobile app (1st place & 20.000 €) ✔️ jackbox - the first Slovenian in-text advertising platform ✔️ yukutak - a web platform for people from the ex-Yugoslav region I co-founded and launched a few startups: ✔️ confidly - Award Winning mobile app (1st place & 20.000 €) ✔️ jackbox - the first Slovenian in-text advertising platform ✔️ yukutak - a web platform for people from the ex-Yugoslav region

    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Managing director
      • Sep 2009 - Aug 2012

      My core responsibilities @Danu included: ✔️ Management (CEO, CIO) ✔️ Development of online applications and web solutions ✔️ Implementation of KPIs ✔️ Financial and operative planning ✔️ Marketing and sales planning ✔️ Key account management (B2B sales) ✔️ Web advertising and SEO activities ✔️ Web Analytics (Google analytics & other tools) ✔️ Community management (forums, B2C communities) ✔️ Social networks Danu (Ringaraja.net, Ringeraja.rs, Ringeraja.hr… Show more My core responsibilities @Danu included: ✔️ Management (CEO, CIO) ✔️ Development of online applications and web solutions ✔️ Implementation of KPIs ✔️ Financial and operative planning ✔️ Marketing and sales planning ✔️ Key account management (B2B sales) ✔️ Web advertising and SEO activities ✔️ Web Analytics (Google analytics & other tools) ✔️ Community management (forums, B2C communities) ✔️ Social networks Danu (Ringaraja.net, Ringeraja.rs, Ringeraja.hr, Ringeraja.mk and Ringeraja.ba) was the largest network of parenting portals in the region. I started as CEO of Serbian company and as CIO for overall development, and later also took over management of the Bosnian branch. Show less My core responsibilities @Danu included: ✔️ Management (CEO, CIO) ✔️ Development of online applications and web solutions ✔️ Implementation of KPIs ✔️ Financial and operative planning ✔️ Marketing and sales planning ✔️ Key account management (B2B sales) ✔️ Web advertising and SEO activities ✔️ Web Analytics (Google analytics & other tools) ✔️ Community management (forums, B2C communities) ✔️ Social networks Danu (Ringaraja.net, Ringeraja.rs, Ringeraja.hr… Show more My core responsibilities @Danu included: ✔️ Management (CEO, CIO) ✔️ Development of online applications and web solutions ✔️ Implementation of KPIs ✔️ Financial and operative planning ✔️ Marketing and sales planning ✔️ Key account management (B2B sales) ✔️ Web advertising and SEO activities ✔️ Web Analytics (Google analytics & other tools) ✔️ Community management (forums, B2C communities) ✔️ Social networks Danu (Ringaraja.net, Ringeraja.rs, Ringeraja.hr, Ringeraja.mk and Ringeraja.ba) was the largest network of parenting portals in the region. I started as CEO of Serbian company and as CIO for overall development, and later also took over management of the Bosnian branch. Show less

    • Slovenia
    • Higher Education
    • 1 - 100 Employee
    • Teaching Assistant
      • Sep 2005 - 2011

      I used to teach at the Faculty of Economics as faculty assistant for the following subjects: ✔️ E-commerce ✔️ Information Science 1 ✔️ Information Science 2 I held additional lectures at the University about Digital Transformation and Customer Experience. I used to teach at the Faculty of Economics as faculty assistant for the following subjects: ✔️ E-commerce ✔️ Information Science 1 ✔️ Information Science 2 I held additional lectures at the University about Digital Transformation and Customer Experience.

    • CIO
      • Sep 2004 - Mar 2010

      This was my first job, so it holds a special place in my ❤ I started from nothing, fresh out of Uni, as a trainee, trying to put all my knowledge about IT into practice. I was responsible for development and implementation of a new information system and for leading the development team. After some years, I was promoted to a CIO position. Here's what I did @Slovenian Nuclear Safety Administration: ✔️ Interviewing employees about the requirements for the new system ✔️ Optimising… Show more This was my first job, so it holds a special place in my ❤ I started from nothing, fresh out of Uni, as a trainee, trying to put all my knowledge about IT into practice. I was responsible for development and implementation of a new information system and for leading the development team. After some years, I was promoted to a CIO position. Here's what I did @Slovenian Nuclear Safety Administration: ✔️ Interviewing employees about the requirements for the new system ✔️ Optimising processes ✔️ Writing documentation for programmers ✔️ Running tests, creating mockups ... ✔️ Managing developers ✔️ Writing support documentation ✔️ Implementing new system into practice (training employees etc.) ✔️ Managing other IT-related tasks (equipment, processes etc.) The system we were developing was awarded the Best practice in Slovenian public administration. Oh yeah ;) Show less This was my first job, so it holds a special place in my ❤ I started from nothing, fresh out of Uni, as a trainee, trying to put all my knowledge about IT into practice. I was responsible for development and implementation of a new information system and for leading the development team. After some years, I was promoted to a CIO position. Here's what I did @Slovenian Nuclear Safety Administration: ✔️ Interviewing employees about the requirements for the new system ✔️ Optimising… Show more This was my first job, so it holds a special place in my ❤ I started from nothing, fresh out of Uni, as a trainee, trying to put all my knowledge about IT into practice. I was responsible for development and implementation of a new information system and for leading the development team. After some years, I was promoted to a CIO position. Here's what I did @Slovenian Nuclear Safety Administration: ✔️ Interviewing employees about the requirements for the new system ✔️ Optimising processes ✔️ Writing documentation for programmers ✔️ Running tests, creating mockups ... ✔️ Managing developers ✔️ Writing support documentation ✔️ Implementing new system into practice (training employees etc.) ✔️ Managing other IT-related tasks (equipment, processes etc.) The system we were developing was awarded the Best practice in Slovenian public administration. Oh yeah ;) Show less

Education

  • University of Ljubljana, Faculty of Economics
    PhD, Information Management
    2004 - 2010
  • University of Ljubljana, Faculty of Economics
    BSc, Information Management
    1999 - 2004

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