Jelena Prstačić
Head of Internet banking development at Hrvatska poštanska banka, d.d.- Claim this Profile
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Bio
Experience
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Hrvatska poštanska banka, dioničko društvo
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Croatia
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Banking
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500 - 600 Employee
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Head of Internet banking development
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Sep 2021 - Present
Responsible for development and lifecycle management of online banking for Individual and Busines users and e-branch service. Responsible for development and lifecycle management of online banking for Individual and Busines users and e-branch service.
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Zagrebačka banka
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Croatia
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Banking
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700 & Above Employee
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Head of Digital channels development
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Jul 2017 - Sep 2021
Responsible for development and lifecycle management of mobile banking and online banking for Individual and Busines users and Public web site.KPI's:• Ensuring on-time delivery of new features according to product roadmap and digital strategy. Key features: mobile banking redesign, e2e cash loan, e2e savings, P2P payments (Izipay), Digital account opening.• Penetration of Digital and Mobile active users in active clients • Share of Digital sales
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Head of Digital communication channels
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Apr 2016 - Jul 2017
Responsible for Public web site development roadmap and driving sales lead generation. Key Projects:- Increased share of digital sales by launching new redesigned Public web site with focus on sales leads.- Introduced new digital communication channel by equipping 80 branches with Digital signage displays and improved marketing communication in branches by setting up targeted promotion management based on factors such as time of day, location, and audience demographics.
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Direct channel development specialist
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Oct 2006 - Apr 2016
Key responsibilities and projects:- Launch of mobile banking service (m-zaba) and m-token.- Competition and customer feedback analysis, Cost benefit analysis.- Implementation of Personal finance manager service on online banking platform- Improvement of online and mobile banking as communication channels (Integration with CRM)
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Education
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Faculty of Economics and Business Zagreb
Master of Economics, Finance -
Gimnazija "Lucijan Vranjanin"