Performance Planning Director- P&G

• Apr 2022 - Present

Haircare: Pantene, Head & Shoulders, Herbal Essences, Aussie Grooming: Braun DE Oral Care: Oral B DE and NL Haircare: Pantene, Head & Shoulders, Herbal Essences, Aussie Grooming: Braun DE Oral Care: Oral B DE and NL

Associate Director, Media Planning, Google

• May 2021 - Apr 2022

SMB Google Ads (DR)

Media Planning Manager, Google

• Oct 2019 - Apr 2021

Buy on Google (Brand and DR)Google My Business (DR)SMB Google Ads (DR)Sainsbury's (Brand and DR)

Senior Planning Executive, Google

• Jan 2019 - Sep 2019

Grow with Google (DR)YouTube Music (Brand)Privacy (Brand)

Media Planning Executive, Google

• Oct 2017 - Dec 2018

Media Planning Intern

• Sep 2016 - Jan 2017

Provided weekly performance reports for all the local campaigns- analysed key metrics and made optimisation recommendations. Developed personalized end reports for the client with a full overview of the campaign performance. Worked on both local and international media plans- provided recommendations on formats based on client requirements, checked inventory, worked together with other stakeholders to ensure the campaign went live on time and was optimised whenever needed. Set-up campaigns in Operative 1 management system, allocated and booked digital inventory. Managed all the local campaigns run on international partner sites- liased with both international Vice teams and partner sites to ensure deadlines and client expectations are met. Show less

Project Manager Assistant

• Jun 2015 - Sep 2015

Designed and carried out market research for a new product launch Developed Power Point slides, assisted in meetings and presentation delivery. Assisted in order processing; liaised with customers and business partners. Designed and carried out market research for a new product launch Developed Power Point slides, assisted in meetings and presentation delivery. Assisted in order processing; liaised with customers and business partners.

Project Manager at Student Consultancy Programme

• Sep 2013 - Jan 2014

Developed a marketing strategy plan for a new brand launch in Ningbo, China Conducted primary and secondary market research, analysed and presented the findings to internal committee Organised and facilitated group meetings Helped during recruitment and interviewing process Developed a marketing strategy plan for a new brand launch in Ningbo, China Conducted primary and secondary market research, analysed and presented the findings to internal committee Organised and facilitated group meetings Helped during recruitment and interviewing process

Commercial Team Member

• Oct 2012 - Jun 2013