Jo Johnson
Head of Marketing at BACHTRACK LTD- Claim this Profile
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Bio
Philippine Mignot
Jo has been an absolute pleasure to work with. She's a fantastic leader and is managing to juggle so many things at the same time (including being a mum) while remaining calm and super friendly. She initiated, led and grew the platform Student Pulse, an initiative to offer discounted tickets to students to attend classical music concerts from renowned orchestras in iconic London venues. Without her, Student Pulse would have ended in 2022 but thanks to her determination, resilience and trust, the Student Pulse brand lives on, stronger than ever!
Muireann Sheahan
Jo, just wanted to mention that I've recently become a member of the Arts Marketing Association again, and read your excellent "Word-of-mouth marketing comes of age" article in the JAM. It was so insightful and inspirational - thanks!! It can sometimes feel difficult to justify focussing resource on social media, with the eternal question "but does it sell tickets" hanging over every marketer's head, but the figures you provided will give ammunition to blow this concern out of the water. Thanks again - and I'm just sorry I missed the conference. Muireann
Philippine Mignot
Jo has been an absolute pleasure to work with. She's a fantastic leader and is managing to juggle so many things at the same time (including being a mum) while remaining calm and super friendly. She initiated, led and grew the platform Student Pulse, an initiative to offer discounted tickets to students to attend classical music concerts from renowned orchestras in iconic London venues. Without her, Student Pulse would have ended in 2022 but thanks to her determination, resilience and trust, the Student Pulse brand lives on, stronger than ever!
Muireann Sheahan
Jo, just wanted to mention that I've recently become a member of the Arts Marketing Association again, and read your excellent "Word-of-mouth marketing comes of age" article in the JAM. It was so insightful and inspirational - thanks!! It can sometimes feel difficult to justify focussing resource on social media, with the eternal question "but does it sell tickets" hanging over every marketer's head, but the figures you provided will give ammunition to blow this concern out of the water. Thanks again - and I'm just sorry I missed the conference. Muireann
Philippine Mignot
Jo has been an absolute pleasure to work with. She's a fantastic leader and is managing to juggle so many things at the same time (including being a mum) while remaining calm and super friendly. She initiated, led and grew the platform Student Pulse, an initiative to offer discounted tickets to students to attend classical music concerts from renowned orchestras in iconic London venues. Without her, Student Pulse would have ended in 2022 but thanks to her determination, resilience and trust, the Student Pulse brand lives on, stronger than ever!
Muireann Sheahan
Jo, just wanted to mention that I've recently become a member of the Arts Marketing Association again, and read your excellent "Word-of-mouth marketing comes of age" article in the JAM. It was so insightful and inspirational - thanks!! It can sometimes feel difficult to justify focussing resource on social media, with the eternal question "but does it sell tickets" hanging over every marketer's head, but the figures you provided will give ammunition to blow this concern out of the water. Thanks again - and I'm just sorry I missed the conference. Muireann
Philippine Mignot
Jo has been an absolute pleasure to work with. She's a fantastic leader and is managing to juggle so many things at the same time (including being a mum) while remaining calm and super friendly. She initiated, led and grew the platform Student Pulse, an initiative to offer discounted tickets to students to attend classical music concerts from renowned orchestras in iconic London venues. Without her, Student Pulse would have ended in 2022 but thanks to her determination, resilience and trust, the Student Pulse brand lives on, stronger than ever!
Muireann Sheahan
Jo, just wanted to mention that I've recently become a member of the Arts Marketing Association again, and read your excellent "Word-of-mouth marketing comes of age" article in the JAM. It was so insightful and inspirational - thanks!! It can sometimes feel difficult to justify focussing resource on social media, with the eternal question "but does it sell tickets" hanging over every marketer's head, but the figures you provided will give ammunition to blow this concern out of the water. Thanks again - and I'm just sorry I missed the conference. Muireann
Experience
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BACHTRACK LTD
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IT Services and IT Consulting
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Head of Marketing
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Oct 2022 - Present
Responsible for growing the user-base of the website, through advertising, social media, SEO and partnerships. Responsible for growing the user-base of the website, through advertising, social media, SEO and partnerships.
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Website and Social Media Co-ordinator
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May 2022 - Present
Keeping the competition website and social media up to date and ticking over throughout the fallow months, increasing to cover the three days of competition every other year. Keeping the competition website and social media up to date and ticking over throughout the fallow months, increasing to cover the three days of competition every other year.
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London Symphony Orchestra
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United Kingdom
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Music
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1 - 100 Employee
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Senior Marketing Manager, Digital Communications
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Apr 2005 - Oct 2022
Responsible for the company website and other digital platforms, such as social networks, blogs, apps, mobile website and e-marketing; and the creation of content for these platforms, for example production of video content, podcasts, blogs and photos. Responsible for the company website and other digital platforms, such as social networks, blogs, apps, mobile website and e-marketing; and the creation of content for these platforms, for example production of video content, podcasts, blogs and photos.
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Marketing Officer
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Apr 2000 - Apr 2005
Marketing of the orchestra's own promoted concert series at the Southbank and Fairfield Halls Croydon Marketing of the orchestra's own promoted concert series at the Southbank and Fairfield Halls Croydon
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Music for Youth
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United States
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Musicians
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Admin Assistant
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Jan 2000 - Apr 2000
Assistant to Project Managers. Assistant to Project Managers.
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Orchestra of St John's
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United Kingdom
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Musicians
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1 - 100 Employee
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Admin Assistant
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Jul 1999 - Dec 1999
Internship, focussing on concert management, marketing and education. Internship, focussing on concert management, marketing and education.
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Education
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1996 - 1999
The University of Hull
BMus, Music
Community
