Account Executive

• Jun 2019 - Present

Product Licensing Coordinator

• Jan 2018 - May 2019

Manage the relationship between Licensees and GUESS ensuring cross-functional collaboration among all business partners (retail, wholesale and international) for the following categories: -Outerwear -Dresses -Handbags, luggage, wallets. -Footwear -Provide seasonal trend forecast for accessories and market research to licensees, merchant, and design teams. -Ensure licensees are offering products in compliance with brand awareness. -Coordinate seasonal line reviews with CEO, VP’s, licensees, and business partners. -Assist cross-function teams such as Legal, Marketing and Advertising. -Ensure that correct branding, patches, logos are being used throughout collections. -Communicating with visuals/store design teams and licensees for special in-store marketing projects. -Assisting in creative marketing ideas for licensees to ensure it is in line with GUESS branding. -Assisting in GWP requests and developments. -Confirming if products shipped globally are genuine or counterfeit. -Ensuring product packaging meets Guess standards and communicating ideas and approvals to licensees. Special Projects outside of position and direct duties: -Assisting Creative Director with fashion show ideas and developments. -Assisting social media team with executing posts. -Assisting social media director with micro influencer project. Show less

Digital Content Manager

• Jun 2016 - Jun 2017

-Designed website using a content management system. -Created graphic design elements to be used in Email blasts and Facebook advertisements. -Managed all social media efforts. -Conducted market research for new product designs. -Developed and executed all marketing and communication. -Designed and managed Ecommerce portion of website. -Designed website using a content management system. -Created graphic design elements to be used in Email blasts and Facebook advertisements. -Managed all social media efforts. -Conducted market research for new product designs. -Developed and executed all marketing and communication. -Designed and managed Ecommerce portion of website.

Marketing Intern

• Jan 2016 - Jun 2016

-Work in unison with Marketing Director to develop and execute all marketing and communication efforts. -Research market trends in real estate and investment in the Midwest and east coast. -Assist with graphic design elements for marketing materials on an as needed basis. -Manage social media efforts, with guidance of Marketing Director. -Conduct market research for new Developments. -Research and develop Media Contact List. -Work in unison with Marketing Director to develop and execute all marketing and communication efforts. -Research market trends in real estate and investment in the Midwest and east coast. -Assist with graphic design elements for marketing materials on an as needed basis. -Manage social media efforts, with guidance of Marketing Director. -Conduct market research for new Developments. -Research and develop Media Contact List.

Sales and Marketing Associate

• Feb 2013 - Jun 2014

-Greeting customers and determining their needs and wants. -Advise customers on utilization and care of merchandise. -Explain the use and advantage of merchandise to customers. -Preparing sales contracts and accepting payment through cash, check, credit card, and Paypal. -Photographing all merchandise and displaying it on social media. -Utilizing Instagram, twitter, and tumblr to connect with brands, designers and fashion houses. -etc. -Greeting customers and determining their needs and wants. -Advise customers on utilization and care of merchandise. -Explain the use and advantage of merchandise to customers. -Preparing sales contracts and accepting payment through cash, check, credit card, and Paypal. -Photographing all merchandise and displaying it on social media. -Utilizing Instagram, twitter, and tumblr to connect with brands, designers and fashion houses. -etc.