Jeff Travilla
Digital Marketing Strategist at REGROUP- Claim this Profile
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Bio
Kelly Katz
I have worked side-by-side with Jeff for nearly five years - during that time, he has been absolutely essential to the record-breaking success of Dahlmann Hotels. Jeff provides not only brilliant digital marketing strategy, but gives clarity to complicated analytics and metrics. He delivers critical data with the unique ability to educate clients on behavioral reasons behind scientific metrics - so as to understand the actual humans behind the numbers. His capacity and willingness to help others develop those same methods, perspectives and intuitions is rare. Under Jeff’s guidance, we increased room revenue at our boutique hotels by up to 28.9% YoY, while enjoying an average Google Ads ROAS of 11:1. Our conversion rate on Google Ads averaged 20%. Most recently, we refreshed our Innsofsanibel.com website and completely overhauled belltowerhotel.com and annarborregent.com sites. Aesthetically, his design work is exceptional and his expertise in search engine optimization improved organic visibility, which led to direct booking revenues increasing significantly. Jeff and his team at JCM Media group are simply the best I have encountered. From the moment we began working together, Jeff has gone above and beyond as our marketing agency, and, frankly, as a friend. It has been a pleasure to collaborate with and learn from Jeff. I highly recommend him to anyone seeking to better understand their customers and maximize their profits.
Kelly Katz
I have worked side-by-side with Jeff for nearly five years - during that time, he has been absolutely essential to the record-breaking success of Dahlmann Hotels. Jeff provides not only brilliant digital marketing strategy, but gives clarity to complicated analytics and metrics. He delivers critical data with the unique ability to educate clients on behavioral reasons behind scientific metrics - so as to understand the actual humans behind the numbers. His capacity and willingness to help others develop those same methods, perspectives and intuitions is rare. Under Jeff’s guidance, we increased room revenue at our boutique hotels by up to 28.9% YoY, while enjoying an average Google Ads ROAS of 11:1. Our conversion rate on Google Ads averaged 20%. Most recently, we refreshed our Innsofsanibel.com website and completely overhauled belltowerhotel.com and annarborregent.com sites. Aesthetically, his design work is exceptional and his expertise in search engine optimization improved organic visibility, which led to direct booking revenues increasing significantly. Jeff and his team at JCM Media group are simply the best I have encountered. From the moment we began working together, Jeff has gone above and beyond as our marketing agency, and, frankly, as a friend. It has been a pleasure to collaborate with and learn from Jeff. I highly recommend him to anyone seeking to better understand their customers and maximize their profits.
Kelly Katz
I have worked side-by-side with Jeff for nearly five years - during that time, he has been absolutely essential to the record-breaking success of Dahlmann Hotels. Jeff provides not only brilliant digital marketing strategy, but gives clarity to complicated analytics and metrics. He delivers critical data with the unique ability to educate clients on behavioral reasons behind scientific metrics - so as to understand the actual humans behind the numbers. His capacity and willingness to help others develop those same methods, perspectives and intuitions is rare. Under Jeff’s guidance, we increased room revenue at our boutique hotels by up to 28.9% YoY, while enjoying an average Google Ads ROAS of 11:1. Our conversion rate on Google Ads averaged 20%. Most recently, we refreshed our Innsofsanibel.com website and completely overhauled belltowerhotel.com and annarborregent.com sites. Aesthetically, his design work is exceptional and his expertise in search engine optimization improved organic visibility, which led to direct booking revenues increasing significantly. Jeff and his team at JCM Media group are simply the best I have encountered. From the moment we began working together, Jeff has gone above and beyond as our marketing agency, and, frankly, as a friend. It has been a pleasure to collaborate with and learn from Jeff. I highly recommend him to anyone seeking to better understand their customers and maximize their profits.
Kelly Katz
I have worked side-by-side with Jeff for nearly five years - during that time, he has been absolutely essential to the record-breaking success of Dahlmann Hotels. Jeff provides not only brilliant digital marketing strategy, but gives clarity to complicated analytics and metrics. He delivers critical data with the unique ability to educate clients on behavioral reasons behind scientific metrics - so as to understand the actual humans behind the numbers. His capacity and willingness to help others develop those same methods, perspectives and intuitions is rare. Under Jeff’s guidance, we increased room revenue at our boutique hotels by up to 28.9% YoY, while enjoying an average Google Ads ROAS of 11:1. Our conversion rate on Google Ads averaged 20%. Most recently, we refreshed our Innsofsanibel.com website and completely overhauled belltowerhotel.com and annarborregent.com sites. Aesthetically, his design work is exceptional and his expertise in search engine optimization improved organic visibility, which led to direct booking revenues increasing significantly. Jeff and his team at JCM Media group are simply the best I have encountered. From the moment we began working together, Jeff has gone above and beyond as our marketing agency, and, frankly, as a friend. It has been a pleasure to collaborate with and learn from Jeff. I highly recommend him to anyone seeking to better understand their customers and maximize their profits.
Experience
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REGROUP
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Australia
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Mining
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1 - 100 Employee
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Digital Marketing Strategist
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Jan 2018 - Present
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JCM Media Group
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United States
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Advertising Services
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1 - 100 Employee
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Co-Founder / Managing Partner
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Dec 2011 - Present
Near the end of 2011, Mark and I accidentally started a marketing agency. We have since grown from a small web design shop into a technology-forward digital marketing agency serving clients throughout Michigan and the world. Our methodology is focused on conversion optimization and combines integrated software tools with managed services to deliver unprecedented profit maximization with crystal clear reporting. Digital media is growing increasingly noisy. JCM's targeted approach helps our clients stand out, even at a whisper. Show less
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Compel Cart
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Software Development
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1 - 100 Employee
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VP Accounts
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Nov 2010 - Dec 2011
I worked with restaurant and hospitality industry executives to streamline their ordering process flow, ramp up online marketing tools through online ordering, and help to increase ROI by generating new and repeat sources of revenue in an ever-growing, tech-savvy demographic. Responsibilities included biz dev, project management, marketing strategy, and customer service team management. I worked with restaurant and hospitality industry executives to streamline their ordering process flow, ramp up online marketing tools through online ordering, and help to increase ROI by generating new and repeat sources of revenue in an ever-growing, tech-savvy demographic. Responsibilities included biz dev, project management, marketing strategy, and customer service team management.
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Fantasm 3D
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Entertainment Providers
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1 - 100 Employee
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Product Development and Operations
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Dec 2008 - Nov 2010
Founding partner and manager for a startup company dealing in 3D video technology. I was responsible for biz dev, strategic partnerships, campaign creation, and sales. Founding partner and manager for a startup company dealing in 3D video technology. I was responsible for biz dev, strategic partnerships, campaign creation, and sales.
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Maxim Healthcare Services
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United States
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Hospital & Health Care
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1 - 100 Employee
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Recruiter
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Feb 2007 - Oct 2008
Co-lead our homecare nursing division in recruiting, sales, and management operations at an industry and company-wide high, increasing weekly billings from 30K to 140K during my almost two year tenure. This was accomplished by changing the business team’s mindset from money-first to patients-first. This shift created more congruity with our care team and better patient outcomes. The word traveled quickly, and our referral rate reflected our improved approach. Co-lead our homecare nursing division in recruiting, sales, and management operations at an industry and company-wide high, increasing weekly billings from 30K to 140K during my almost two year tenure. This was accomplished by changing the business team’s mindset from money-first to patients-first. This shift created more congruity with our care team and better patient outcomes. The word traveled quickly, and our referral rate reflected our improved approach.
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Sony Music Entertainment
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United States
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Musicians
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700 & Above Employee
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Intern - A&R and Marketing
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2006 - 2006
Worked over 60 hrs a week during my internship, quickly redefining my internship experience from "typical intern coffee runner" to the point of being allowed to take over for a VP of A&R during a personal leave. Another A&R rep, the Chief Marketing Officer, and the President and CEO of the label consistently referred to me as the "go-getter" and allowed me the privilege of access to projects and responsibilities of senior level executives. Worked over 60 hrs a week during my internship, quickly redefining my internship experience from "typical intern coffee runner" to the point of being allowed to take over for a VP of A&R during a personal leave. Another A&R rep, the Chief Marketing Officer, and the President and CEO of the label consistently referred to me as the "go-getter" and allowed me the privilege of access to projects and responsibilities of senior level executives.
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Education
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2002 - 2006
Central Michigan University
Bachelor of Science (BS), Business Administration and Marketing
Community
