Experience

ASICS Digital
• United States
• Software Development
• 100 - 200 Employee
• Senior Data Analyst

  • Jun 2022 - Present


Tinuiti

• United States
• Advertising Services
• 700 & Above Employee

• Senior Digital Analyst

  • Jan 2019 - Jun 2022

  Philadelphia, Pennsylvania



Surgent

• United States
• Education
• 1 - 100 Employee

• Marketing Associate

  • Jun 2017 - Jan 2019

  Devon, PA



NR Media Group

• United States
• Advertising Services
• 1 - 100 Employee

• Jr. Inbound Consultant

  • Dec 2016 - May 2017

  Columbus, Ohio



Ohio University Aquatic Center

• Marketing Director

  • May 2016 - Jan 2017

  Athens, Ohio • Solely in charge of all daily digital marketing efforts including running Aquatic Center social media accounts, updating and changing of website, and a weekly email campaign. • Work together with management staff in planning all major pool events, work closely with graphic design team to develop both digital and physical marketing materials for those events, and distribute physical promotional material around campus and the community.



Stratus Interactive

• United States
• Advertising Services
• 1 - 100 Employee

• Marketing Intern

  • Jun 2016 - Aug 2016

  Greater Philadelphia Area • Assisted in various day-to-day client activities with a number of tasks including but not limited to updating, scheduling, and proofing blog posts, editing various elements of website design, and analytics based data sorting through HubSpot. • Created recommendation documents for three major clients including general recommendations based on metric analysis through HubSpot and inbound best practices • Created nurturing email recommendations including A/B testing plans • Created a… Show more • Assisted in various day-to-day client activities with a number of tasks including but not limited to updating, scheduling, and proofing blog posts, editing various elements of website design, and analytics based data sorting through HubSpot. • Created recommendation documents for three major clients including general recommendations based on metric analysis through HubSpot and inbound best practices • Created nurturing email recommendations including A/B testing plans • Created a social media recommendation document based on a new social rollout plan Show less



Ohio University Global Consulting Program

• Student Consultant

  • Dec 2015 - Jan 2016

  Managua, Nicaragua Over the course of two weeks, Ohio University's Global Consulting Program traveled to Managua, Nicaragua to work with the students of Universidad Americana en Nicaragua. Each group was assigned a client and tasked with analyzing, researching, and solving authentic business problems. My group worked with a local, handcrafted arts business, Rustik Arte. We provided rebranding and restructuring to the business through a complete digital marketing overhaul including a new brand name, logo… Show more Over the course of two weeks, Ohio University's Global Consulting Program traveled to Managua, Nicaragua to work with the students of Universidad Americana en Nicaragua. Each group was assigned a client and tasked with analyzing, researching, and solving authentic business problems. My group worked with a local, handcrafted arts business, Rustik Arte. We provided rebranding and restructuring to the business through a complete digital marketing overhaul including a new brand name, logo, various social media accounts, a website, and physical promotional material. Show less



CBC Pool Management

• United States

• Lifeguard and Maintenance Assistant

  • May 2012 - Aug 2015

  Lifeguard • Monitored the pool area and maintained a safe environment, enforced all rules and regulations, controlled chemical balance in the pool at all times, opened and closed pool on a daily basis, welcomed patrons. • Provided lifesaving care in case of emergencies as well as first aid for injuries • Accommodated to an average of 20 patrons a day at 35 different properties Maintenance Assistant • Created relationships with property management in order to establish pool… Show more Lifeguard • Monitored the pool area and maintained a safe environment, enforced all rules and regulations, controlled chemical balance in the pool at all times, opened and closed pool on a daily basis, welcomed patrons. • Provided lifesaving care in case of emergencies as well as first aid for injuries • Accommodated to an average of 20 patrons a day at 35 different properties Maintenance Assistant • Created relationships with property management in order to establish pool regulations and conditions and relayed that information to lifeguards. • Assisted in basic pool maintenance activities including pump repair and creating pool signage. Show less



Ohio University Business Cluster

• Student Consultant

  • Jan 2015 - May 2015

  Athens, Ohio The Business Cluster at Ohio University is an integrated course curriculum that encompasses four classes (management, marketing, finance, and management information systems) and two team-based projects that analyze and solve authentic business problems. For both projects, multiple briefings and a final deliverable, with both a presentation and report deck, are required for faculty evaluation. My first project was conducted for the cruise line industry. During this project, my team and I… Show more The Business Cluster at Ohio University is an integrated course curriculum that encompasses four classes (management, marketing, finance, and management information systems) and two team-based projects that analyze and solve authentic business problems. For both projects, multiple briefings and a final deliverable, with both a presentation and report deck, are required for faculty evaluation. My first project was conducted for the cruise line industry. During this project, my team and I conducted extensive micro- and macro-environmental research to determine key success factors for the industry. In our schematic report, we applied these key success factors and compared two of the biggest names in the cruise industry, Carnival and Royal Caribbean. The second project required the creation of a startup company in the travel and tourism industry. My new team and I created a fictional paddle board and kayak tour business. For this business concept we conducted industry research and produced an extensive report including a marketing plan, pro forma financial statements, IS systems design and integration, store location/layout, and employment structure. Show less