Experience

SucceedSmart

• United States
• Human Resources Services
• 1 - 100 Employee

• • Nov 2021 - Present

  •Propose and produce engaging marketing creative and platform assets while working with designers, strategists, and product team •Develop a variety of compelling content and copy for social channels, website, ads, videos, webinars, blog posts, emails, and testimonials•Structure visibility of a growth stage SaaS technology startup, develop content strategies across the customer journey from awareness to advocacy•Manage external SEO, marketing, and social agencies in addition to a two-person internal marketing team•Research and test new content formats and channels, increase brand awareness and generate inbound leadsConduct content audits, improve UX through the review of content gaps, evaluation of content quality, and improvement of information structure Show less

• • Jun 2021 - Oct 2021



JAS Consulting

• Los Angeles Metropolitan Area

• Digital Strategist

  • 2017 - Present

  • Designed and developed innovative copy for various clients and industries across digital, print, and broadcast media for the purpose of driving sales • Analyzed business environment, identified opportunities, and initiated solutions for early-stage company developing virtual reality experiences incorporating the intellectual property of major film studios • Produced recommendations and strategy proposals for a technology company connecting brands with consumers through customized mobile engagement solutions with an emphasis on social gamification Show less



20th Century Studios

• United States
• Media Production
• 700 & Above Employee

• • 2014 - 2016

  • Generated in excess of $100M in revenue, guided global external partners and production team to champion quality and innovation, maximized user engagement, retention, and monetization of mobile games and apps• Achieved an estimated 30% increase in productivity and improved morale, supervised and supported 5 member production team regarding mobile brand extensions, including all facets of mobile game development, publishing, merchandising, and marketing• Increased revenue by an average of 55% and amplified user acquisition opportunities, secured coveted domestic and international platform featuring for over 20 games via Apple’s App Store and Google Play• Directed outreach and negotiation with key talent representatives, signatories and appropriate labor unions regarding the procurement of voice and likeness usage in addition to music licensing across all mobile games, further positioned each product as an authentic brand extension, bolstered engagement and retention Show less

• • 2013 - 2014

  • Established an estimated 25% increase in time and cost efficiencies, strengthened and streamlined communication between production, marketing, legal, and external partners, facilitated synergy between product development and all licensing functions• Built and maintained reporting scorecards, monitored key performance indicators, provided visibility to divisional executives regarding mobile’s immense impact from an engagement and revenue perspective• Evaluated and analyzed brand extensions with a commercial and critical focus, ensured internal team and external partners were informed by both quantitative and qualitative analytics, identified opportunities to increase engagement and revenue• Developed business rationale and negotiated terms for partnerships with AMC Theatres, Regal Cinemas, McDonald’s, Dannon, Post Cereal, Alpenliebe, Food4Less, and Hot Topic, expanded brand equity for promotional partners and Fox’s intellectual property Show less

• • 2010 - 2013

  • Cultivated domestic and international strategic partnerships, helped further evolve the company’s exciting new fan engagement touch point, mobile gaming, into revenue generating digital brand extensions• Increased the department’s visibility and influence across the wider organization, facilitated the release of brand positive digital products that served as engaging marketing platforms while also driving significant revenue• Crafted and critiqued in-game text, press releases and key marketing collateral (on-air, online, mobile, out-of-home), maintained the voice of each brand and clarified messaging for consumer and trade touch points Show less

• • 2007 - 2010

  • Planned and managed American Idol mobile content initiatives along with show sponsor, AT&T, internal divisions, and program producers, increased fan engagement and year-over-year text voting an average of 20%.• Streamlined and enhanced the review and approval of American Idol on-air, online, mobile and out-of-home marketing creative, worked with show sponsor, AT&T, established appropriate and effective messaging• Directed programming and scheduling of a linear mobile television network (Qualcomm’s FLO TV), strengthened content mix by lobbying internal constituencies, showcased the initial power of branded content on mobile Show less



Disney General Entertainment Content

• United States
• Entertainment Providers
• 700 & Above Employee

• Marketing Specialist / Media Library Supervisor

  • 1999 - 2007

  • Overhauled and organized daily flow of on-air materials, achieved estimated cost and time savings of $250K/year • Managed email marketing strategy, design, and implementation for key programming such as World News Tonight, Good Morning America, 20/20, and Nightline, clarified reciprocal online and on-air marketing benefits to talent • Overhauled and organized daily flow of on-air materials, achieved estimated cost and time savings of $250K/year • Managed email marketing strategy, design, and implementation for key programming such as World News Tonight, Good Morning America, 20/20, and Nightline, clarified reciprocal online and on-air marketing benefits to talent