Jeff Rovner
Digital Account Director at Two Octobers- Claim this Profile
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Topline Score
Bio
Elise Wood
Amazingly efficient is the phrase that comes to mind when I think about Jeff Rovner. I’ve had the pleasure of knowing Jeff for over a year, during which he collaborated with me on a host of media projects. Above all, I was impressed with Jeff’s ability to create cohesive project roadmaps, manage all metrics associated with the projects and effectively work with a host of people to execute needs. Jeff would be a true asset for any positions requiring a detail oriented team player with stellar analytical skills.
Peter Fain
I have had the privilege of working with Jeff for the last 3 years. Jeff has shown that he posses both the ability to excel at serving the business units that depend on him as well as accomplishing complex initiatives that fall directly within his domain. Jeff compliments his ability to execute with a terrific "team focused' demeanor, the capacity to self-learn and a strong work ethic. I see Jeff as a true asset to any organization.
Elise Wood
Amazingly efficient is the phrase that comes to mind when I think about Jeff Rovner. I’ve had the pleasure of knowing Jeff for over a year, during which he collaborated with me on a host of media projects. Above all, I was impressed with Jeff’s ability to create cohesive project roadmaps, manage all metrics associated with the projects and effectively work with a host of people to execute needs. Jeff would be a true asset for any positions requiring a detail oriented team player with stellar analytical skills.
Peter Fain
I have had the privilege of working with Jeff for the last 3 years. Jeff has shown that he posses both the ability to excel at serving the business units that depend on him as well as accomplishing complex initiatives that fall directly within his domain. Jeff compliments his ability to execute with a terrific "team focused' demeanor, the capacity to self-learn and a strong work ethic. I see Jeff as a true asset to any organization.
Elise Wood
Amazingly efficient is the phrase that comes to mind when I think about Jeff Rovner. I’ve had the pleasure of knowing Jeff for over a year, during which he collaborated with me on a host of media projects. Above all, I was impressed with Jeff’s ability to create cohesive project roadmaps, manage all metrics associated with the projects and effectively work with a host of people to execute needs. Jeff would be a true asset for any positions requiring a detail oriented team player with stellar analytical skills.
Peter Fain
I have had the privilege of working with Jeff for the last 3 years. Jeff has shown that he posses both the ability to excel at serving the business units that depend on him as well as accomplishing complex initiatives that fall directly within his domain. Jeff compliments his ability to execute with a terrific "team focused' demeanor, the capacity to self-learn and a strong work ethic. I see Jeff as a true asset to any organization.
Elise Wood
Amazingly efficient is the phrase that comes to mind when I think about Jeff Rovner. I’ve had the pleasure of knowing Jeff for over a year, during which he collaborated with me on a host of media projects. Above all, I was impressed with Jeff’s ability to create cohesive project roadmaps, manage all metrics associated with the projects and effectively work with a host of people to execute needs. Jeff would be a true asset for any positions requiring a detail oriented team player with stellar analytical skills.
Peter Fain
I have had the privilege of working with Jeff for the last 3 years. Jeff has shown that he posses both the ability to excel at serving the business units that depend on him as well as accomplishing complex initiatives that fall directly within his domain. Jeff compliments his ability to execute with a terrific "team focused' demeanor, the capacity to self-learn and a strong work ethic. I see Jeff as a true asset to any organization.
Credentials
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Content Marketing Certification
HubSpotApr, 2020- Nov, 2024 -
Email Marketing Certification
HubSpotApr, 2020- Nov, 2024 -
Bing Ads
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Google Ad Words
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Google Analytics
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Experience
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Two Octobers
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United States
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Advertising Services
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1 - 100 Employee
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Digital Account Director
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May 2018 - Present
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Senior Digital Marketing Manager
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Oct 2015 - May 2018
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SANDOW
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United States
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Design Services
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100 - 200 Employee
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Director of Audience Marketing
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Jul 2010 - Sep 2015
Key Functions:*Responsible for audience development and subscription marketing programs of multiple brands.*Developed marketing and distribution strategies to achieve key audience development objectives.*Set up and managed several digital marketing campaigns for ecommerce product.Selected Accomplishments:*Launched and managed CRM system that saved company $100K annually.*Coordinated marketing programs to produce revenue of $1.9 million for the department.*Developed improvements to affiliate marketing program producing 22% increase in orders.*Redesigned ecommerce landing page to produce lift of 35% in conversion.*Doubled the CTR and conversion for Google Ad Words PPC program over two-month period.*Created remarketing campaign that increased orders by 15%.
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Reed Business Information
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IT Services and IT Consulting
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700 & Above Employee
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Audience Marketing Director
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Apr 1999 - Oct 2010
Audience Marketing Director (May 2003-Present)Circulation Manager (February 2000-May 2003)Assistant Circulation Manager (April 1999-February 2000)Key Functions:*Responsible for the subscription marketing programs of eight brands*Managed $1.5M budget and 3-member team*Developed marketing strategies to achieve key audience development objectives*Created and directed marketing promotions across multiple channels (web, email, fax, phone) *Supported sales teams by providing marketing reports and competitive intelligence*Managed databases for magazines, e-Newsletters, and related products*Responsible for analyzing metrics and making sound business decisions based on data*Led teams that developed and implemented important new initiatives and process improvements*Interfaced with multiple systems to extract actionable information needed to manage programs*Developed questionnaires and research surveys to produce key audience demographic dataSelected Accomplishments:*Spearheaded efforts to incorporate Search Engine Marketing (SEM) into the marketing programs for several brands delivering new subscriptions. *Led the development of lead-generation programs and presented these programs to sales teams. These programs produced $75K in additional revenue. *Reduced marketing expenditures by $300K over a three-year period by aggressively negotiating with vendors*Developed new procedure to significantly improve the efficiency of our email customer retention program*Created reporting tools and processes to effectively manage the company’s e-Newsletter business and help to improve deliverability*Developed new e-mail program that doubled the open rates for subscribers to the magazine’s digital editions
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Marketing Analyst
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Feb 1998 - Aug 1998
Major direct mail check printerKey Functions:*Created analysis on products and advertising*Provided recommendations for direct mail promotionsSelected Accomplishments:*Designed Customer Service Incentive Plan Major direct mail check printerKey Functions:*Created analysis on products and advertising*Provided recommendations for direct mail promotionsSelected Accomplishments:*Designed Customer Service Incentive Plan
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Export Documentation Specialist
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Aug 1997 - Nov 1997
Produced documentation related to International Freight Forwarding.Key Functions:*Prepared Export Documents*Handled Major Accounts Produced documentation related to International Freight Forwarding.Key Functions:*Prepared Export Documents*Handled Major Accounts
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Education
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1995 - 1996
Thunderbird School of Global Management
MIM, International Marketing -
1991 - 1995
University of Colorado Boulder
BS, Business
Community
