Jeff Hildebrandt
Global Vice President of Marketing at LifeWave Corporate- Claim this Profile
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Bio
Ryan Sanford
I had the opportunity of seeing Jeff excel in multiple functions before I had the pleasure of managing him for nearly two years. Regardless of his role, Jeff developed a reputation for being a bright, hardworking, and results oriented team member. He has strong analytical, organization, and communication skills. Jeff has a collaborative, can-do attitude and is always willing to help, regardless of the project size and complexity. Jeff is committed and accountable. While he shows an unmistakable desire to learn and grow personally, Jeff is even more committed to the well-being and growth of those who work for him.
Evan E. Uyetake
I have had the pleasure to work with Jeff while he was the Director of Marketing for RSI. I believe he was integral in bringing in effective change to RSI's brand and marketing systems. Through his steady leadership he was able to help them attract new dealers for their corporate brand and develop and support their existing dealer base. As a marketing partner he was thoughtful and fair in our communication and was a great representative of himself and RSI. Jeff brings a strong marketing background and passion for developing people to everything he does.
Ryan Sanford
I had the opportunity of seeing Jeff excel in multiple functions before I had the pleasure of managing him for nearly two years. Regardless of his role, Jeff developed a reputation for being a bright, hardworking, and results oriented team member. He has strong analytical, organization, and communication skills. Jeff has a collaborative, can-do attitude and is always willing to help, regardless of the project size and complexity. Jeff is committed and accountable. While he shows an unmistakable desire to learn and grow personally, Jeff is even more committed to the well-being and growth of those who work for him.
Evan E. Uyetake
I have had the pleasure to work with Jeff while he was the Director of Marketing for RSI. I believe he was integral in bringing in effective change to RSI's brand and marketing systems. Through his steady leadership he was able to help them attract new dealers for their corporate brand and develop and support their existing dealer base. As a marketing partner he was thoughtful and fair in our communication and was a great representative of himself and RSI. Jeff brings a strong marketing background and passion for developing people to everything he does.
Ryan Sanford
I had the opportunity of seeing Jeff excel in multiple functions before I had the pleasure of managing him for nearly two years. Regardless of his role, Jeff developed a reputation for being a bright, hardworking, and results oriented team member. He has strong analytical, organization, and communication skills. Jeff has a collaborative, can-do attitude and is always willing to help, regardless of the project size and complexity. Jeff is committed and accountable. While he shows an unmistakable desire to learn and grow personally, Jeff is even more committed to the well-being and growth of those who work for him.
Evan E. Uyetake
I have had the pleasure to work with Jeff while he was the Director of Marketing for RSI. I believe he was integral in bringing in effective change to RSI's brand and marketing systems. Through his steady leadership he was able to help them attract new dealers for their corporate brand and develop and support their existing dealer base. As a marketing partner he was thoughtful and fair in our communication and was a great representative of himself and RSI. Jeff brings a strong marketing background and passion for developing people to everything he does.
Ryan Sanford
I had the opportunity of seeing Jeff excel in multiple functions before I had the pleasure of managing him for nearly two years. Regardless of his role, Jeff developed a reputation for being a bright, hardworking, and results oriented team member. He has strong analytical, organization, and communication skills. Jeff has a collaborative, can-do attitude and is always willing to help, regardless of the project size and complexity. Jeff is committed and accountable. While he shows an unmistakable desire to learn and grow personally, Jeff is even more committed to the well-being and growth of those who work for him.
Evan E. Uyetake
I have had the pleasure to work with Jeff while he was the Director of Marketing for RSI. I believe he was integral in bringing in effective change to RSI's brand and marketing systems. Through his steady leadership he was able to help them attract new dealers for their corporate brand and develop and support their existing dealer base. As a marketing partner he was thoughtful and fair in our communication and was a great representative of himself and RSI. Jeff brings a strong marketing background and passion for developing people to everything he does.
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Credentials
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GPT-4: The New GPT Release and What You Need to Know
LinkedInMay, 2023- Sep, 2024 -
LinkedIn AI Academy AI-100: 1 Demystifying AI
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Nano Tips for Using ChatGPT for Business with Rachel Woods
LinkedInMay, 2023- Sep, 2024 -
Prompt Engineering: How to Talk to the AIs
LinkedInMay, 2023- Sep, 2024 -
Email and Newsletter Marketing Foundations
LinkedInAug, 2022- Sep, 2024 -
Brand Leadership: Building Brand and Culture
LinkedInJun, 2021- Sep, 2024 -
Consumer Behavior Trends: Meet the Postmodern Consumer
LinkedInJun, 2021- Sep, 2024 -
Leading with Intelligent Disobedience
LinkedInJun, 2021- Sep, 2024 -
Strategic Agility
LinkedInDec, 2020- Sep, 2024 -
Creating a High Performance Culture
LinkedInNov, 2020- Sep, 2024 -
The Six Biases of Decision-Making
LinkedInNov, 2020- Sep, 2024 -
Building Your Visibility as a Leader
LinkedInOct, 2020- Sep, 2024 -
Being Positive at Work
LinkedInSep, 2020- Sep, 2024 -
Leading with Vision
LinkedInSep, 2020- Sep, 2024 -
Cultivating a Growth Mindset
LinkedInAug, 2020- Sep, 2024 -
Developing Your Emotional Intelligence
LinkedInAug, 2020- Sep, 2024 -
Leading with Emotional Intelligence
LinkedInAug, 2020- Sep, 2024 -
Creating a Culture of Strategy Execution
LinkedInMay, 2020- Sep, 2024 -
Own Your Voice: Improve Presentations and Executive Presence
LinkedInMay, 2020- Sep, 2024 -
Communicating In the Language of Leadership
LinkedInApr, 2020- Sep, 2024 -
Developing Executive Presence
LinkedInApr, 2020- Sep, 2024 -
Executive Decision-Making
LinkedInApr, 2020- Sep, 2024 -
Executive Leadership
LinkedInApr, 2020- Sep, 2024 -
Executive Presence on Video Conference Calls
LinkedInApr, 2020- Sep, 2024 -
Leading the Organization Monthly
LinkedInApr, 2020- Sep, 2024 -
Learn Emotional Intelligence, the Key Determiner of Success
LinkedInApr, 2020- Sep, 2024 -
Learn the Process of Effective Leadership
LinkedInApr, 2020- Sep, 2024 -
Pitching Your Ideas Strategically
LinkedInApr, 2020- Sep, 2024 -
Product Management: Building a Product Roadmap
LinkedInApr, 2020- Sep, 2024 -
Rules for Rising Leaders
LinkedInApr, 2020- Sep, 2024 -
Strategic Thinking
LinkedInApr, 2020- Sep, 2024 -
The Leader’s Guide to Mindfulness (getAbstract Summary)
LinkedInApr, 2020- Sep, 2024 -
The Secret: What Great Leaders Know and Do (getAbstract Summary)
LinkedInApr, 2020- Sep, 2024 -
The Six Morning Habits of High Performers
LinkedInApr, 2020- Sep, 2024 -
Leading at a Distance
LinkedInMar, 2020- Sep, 2024 -
Inbound Certification
HubSpotNov, 2014- Sep, 2024 -
7 habits for managers
Franklin Covey -
Email Optimization
Marketing Experiments -
Website optimization
Marketing Experiments
Experience
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LifeWave Corporate
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United States
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Wellness and Fitness Services
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1 - 100 Employee
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Global Vice President of Marketing
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Jan 2023 - Present
Lead LifeWave’s major marketing initiatives.
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Head Of Global Marketing
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Jun 2022 - Jan 2023
Led the global marketing team at LifeWave, focused on strengthening the LifeWave brand, marketing strategy, and growing the business. Responsible for product marketing, digital marketing, social media, e-commerce forward facing website content, and communications.
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Sr. Director of Global Product Marketing
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Mar 2022 - Jun 2022
Lead product marketing strategy globally.
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Plexus Worldwide
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United States
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Wellness and Fitness Services
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700 & Above Employee
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Senior Director, Product Management & Marketing
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May 2021 - Mar 2022
Lead the global product management and marketing strategy for Plexus. Drive the development of new product, improvement of current product, and the discontinuation of old product. Lead the launch, branding, storytelling, and marketing of all products. Responsible for the health and growth of all product categories in terms of margin, revenue, and scrap management.
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Director Of Product Management & Marketing
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Apr 2019 - May 2021
Lead the product management and marketing strategy for the gut health, general nutrition, and skincare categories. Drive the development of new product, improvement of current product, and the discontinuation of old product. Lead the launch, branding, storytelling, and marketing of the above categories. Responsible for the health and growth of the above categories in terms of margin, revenue, and scrap management.
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Scentsy, Inc. (Corporate Office)
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United States
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Manufacturing
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700 & Above Employee
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Category Manager
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Jul 2017 - Apr 2019
Lead the product strategy and marketing direction for the scent, essential oils, body, clean and laundry categories. Drive the development of new product, improvement of current product, and the discontinuation of old product. Own product marketing direction and positioning of the products. Responsible for the health and growth of the above categories in terms of margin, revenue, and scrap management. Lead the product strategy and marketing direction for the scent, essential oils, body, clean and laundry categories. Drive the development of new product, improvement of current product, and the discontinuation of old product. Own product marketing direction and positioning of the products. Responsible for the health and growth of the above categories in terms of margin, revenue, and scrap management.
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Melaleuca:The Wellness Company
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Personal Care Product Manufacturing
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700 & Above Employee
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Category Marketing Manager
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Aug 2016 - Jul 2017
Drive the growth of Melaleuca's sports nutrition, weight management, healthy snacking, and hot beverage segments. Lead cross-functional teams including purchasing, forecasting, research and development, accounting, creative agencies, and sales to drive innovation and growth across a wide portfolio of brands and products. Define new innovations across stakeholder groups to vet, evaluate and prioritize ideas to develop breakthrough products. Oversee all stages of the product lifecycle.
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Brand Manager
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Oct 2015 - Aug 2016
Manage Melaleuca's sports nutrition, weight management, healthy snacking, and hot beverage categories.
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RS&I
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United States
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Director of Marketing
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Sep 2013 - Sep 2015
Lead the development and execution of RS&I’s Marketing, Digital Marketing, and Communication strategies. Responsible for the staffing, development, and employee management of the Marketing and Communication departments. Oversee five-million-dollar budget. Member of the management team. • Implemented marketing strategies and tactics resulting in a 200% increase in inbound leads. • Introduced the first company digital marketing strategy driving SEO, customer experience, and online… Show more Lead the development and execution of RS&I’s Marketing, Digital Marketing, and Communication strategies. Responsible for the staffing, development, and employee management of the Marketing and Communication departments. Oversee five-million-dollar budget. Member of the management team. • Implemented marketing strategies and tactics resulting in a 200% increase in inbound leads. • Introduced the first company digital marketing strategy driving SEO, customer experience, and online conversion rates. • Directed the development and launch of RS&I’s new customer facing website in less than six months. Show less Lead the development and execution of RS&I’s Marketing, Digital Marketing, and Communication strategies. Responsible for the staffing, development, and employee management of the Marketing and Communication departments. Oversee five-million-dollar budget. Member of the management team. • Implemented marketing strategies and tactics resulting in a 200% increase in inbound leads. • Introduced the first company digital marketing strategy driving SEO, customer experience, and online… Show more Lead the development and execution of RS&I’s Marketing, Digital Marketing, and Communication strategies. Responsible for the staffing, development, and employee management of the Marketing and Communication departments. Oversee five-million-dollar budget. Member of the management team. • Implemented marketing strategies and tactics resulting in a 200% increase in inbound leads. • Introduced the first company digital marketing strategy driving SEO, customer experience, and online conversion rates. • Directed the development and launch of RS&I’s new customer facing website in less than six months. Show less
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International Marketing Manager
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Jul 2013 - Sep 2013
Guide global marketing strategy in Europe, Korea, Japan, Australia, and new markets. Manage a team of salaried employees. Lead cross-functional teams on country and product launches. Guide international marketing strategy by coordinating with international country marketing managers.
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Marketing Operations Manager
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Aug 2012 - Jul 2013
Develop and maintain marketing strategies to meet agreed company objectives. Evaluate customer research, market conditions, and competitor data and implement strategic marketing solutions as needed. Research and implement industry best practices. Analyze potential strategic research partner relationships and manage current research partner relationships. Research, launch and manage new products. • Led the development, launch, and promotion of a weight loss program and supporting… Show more Develop and maintain marketing strategies to meet agreed company objectives. Evaluate customer research, market conditions, and competitor data and implement strategic marketing solutions as needed. Research and implement industry best practices. Analyze potential strategic research partner relationships and manage current research partner relationships. Research, launch and manage new products. • Led the development, launch, and promotion of a weight loss program and supporting material. • Coordinated the transition of 22 web product detail pages to new, improved, and interactive pages.
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Sales and Market Development Manager
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Mar 2011 - Aug 2012
Lead business to customer email and text communications. Work in coordination with the Director of Sales Communications on video projects, website innovations, and new services. Assist the President of the company in an administrative function. Complete special customer retention projects as assigned by the President. Oversee all customer recognition. Manage a team of managers. • Increased email open rate from 32% to 39% resulting in millions of additional opens annually. • Helped… Show more Lead business to customer email and text communications. Work in coordination with the Director of Sales Communications on video projects, website innovations, and new services. Assist the President of the company in an administrative function. Complete special customer retention projects as assigned by the President. Oversee all customer recognition. Manage a team of managers. • Increased email open rate from 32% to 39% resulting in millions of additional opens annually. • Helped manage the design and implementation of a Microsoft SharePoint social media platform for over 10,000 customers. • Earned email optimization certification from Marketing Experiments. • Earned landing page optimization certification from Marketing Experiments.
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Marketing Analyst
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Jul 2009 - Mar 2011
Manage and grow premium skin care and hair care businesses. Plan and execute promotions. Research markets and manage product creation and innovation from concept to shelf. Understand and help to manage inventories, turns and scrap. • Led the development and launch of 37 hair care products resulting in an increase in revenue of 3 million dollars annually. • Led the development, launch and promotion of 3 premium skin care products. • Managed transition to new box material resulting… Show more Manage and grow premium skin care and hair care businesses. Plan and execute promotions. Research markets and manage product creation and innovation from concept to shelf. Understand and help to manage inventories, turns and scrap. • Led the development and launch of 37 hair care products resulting in an increase in revenue of 3 million dollars annually. • Led the development, launch and promotion of 3 premium skin care products. • Managed transition to new box material resulting in $500,000 annual savings. • Managed inventory and scrap reduction initiatives during major brand transition resulting in over $500,000 in scrap reduction.
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Customer Care Supervisor/Manager
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Mar 2006 - Jul 2009
Develop and train dual shift customer care associates and supervisor teams totaling over 200 employees. Coordinate managerial task forces throughout the customer care department. Oversee budget forecasting for various call center improvement activities. Facilitate interaction between human resources and customer care department in relation to employee disciplinary actions as well as employee concerns. Defuse escalating customer complaints by analyzing situations and applying policy and making… Show more Develop and train dual shift customer care associates and supervisor teams totaling over 200 employees. Coordinate managerial task forces throughout the customer care department. Oversee budget forecasting for various call center improvement activities. Facilitate interaction between human resources and customer care department in relation to employee disciplinary actions as well as employee concerns. Defuse escalating customer complaints by analyzing situations and applying policy and making judgment calls. • Orchestrated the creation of, and recruitment and training of top associates for, a team specializing in customer problem resolution. • Implemented newly developed protocol and training which led to a 10% of call center productivity overall. • Helped orchestrate supervisor movements resulting in over $100,000 a year savings for company. • Proposed a flattening in reporting structure which saved the company over $70,000 dollars in salaries a year. • Created certification process for associates then worked with management to implement throughout the department.
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Customer Service Team Leader/Supervisor
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Nov 2005 - Mar 2006
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JH Media
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United Kingdom
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Photography
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Videographer/Editor
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Jun 2001 - Aug 2005
Film, produce and edit videos and music. Produce corporate training and public relations videos. Film and edit plays and dance recitals. Designed DVD covers using Adobe Photoshop and InDesign. Learn and be proficient in Final Cut Pro editing program. • Filmed public relations video for Pearl House. • Filmed and helped edit public relations videos for the Boy Scouts of America in Idaho Falls. Film, produce and edit videos and music. Produce corporate training and public relations videos. Film and edit plays and dance recitals. Designed DVD covers using Adobe Photoshop and InDesign. Learn and be proficient in Final Cut Pro editing program. • Filmed public relations video for Pearl House. • Filmed and helped edit public relations videos for the Boy Scouts of America in Idaho Falls.
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Studio Operations
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Jun 2000 - Jul 2001
Operate and understand cameras, teleprompter and audio equipment. Work well under stress. Direct camera changes and audio cues to news anchors as a floor director. Film reports as a news photographer. Operate and understand cameras, teleprompter and audio equipment. Work well under stress. Direct camera changes and audio cues to news anchors as a floor director. Film reports as a news photographer.
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Education
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Brigham Young University - Idaho
Bachelors, Communications -
Idaho Falls Senior High School