Jeff Larson

Director Of Partnerships at North Florida Section, PGA of America
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Contact Information
us****@****om
(386) 825-5501
Location
Orlando, Florida, United States, US

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Jaron Swofford

Besides being a joy to work with, Jeff is a take-charge person who is able to present creative ideas and communicate the benefits. He has successfully developed several marketing plans for our company that have resulted in increased revenue. Though ee was an asset to our marketing efforts, Jeff was also extraordinarily helpful in other areas of the company. In addition to writing effective training modules for sales representatives, Jeff assumed a leadership role in sales meetings, inspiring and motivating other employees. I highly recommend Jeff for employment. He is a team player and would make a great asset to any organization. Sincerely, Jaron Swofford

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Credentials

  • Successful Negotiation: Essential Strategies and Skills
    Coursera
    Apr, 2021
    - Nov, 2024

Experience

    • United States
    • Spectator Sports
    • 1 - 100 Employee
    • Director Of Partnerships
      • Jan 2022 - Present

    • Partnerships Manager
      • Jun 2017 - Dec 2021

      As the Director of Partnerships, I have developed and implemented the Corporate Partnership program for the NFPGA, directing all aspects of partner relationships and activation including RFP's, negotiations and fulfillment.Accomplishments:• Grew partnership base experiencing revenue growth of 500%.• Successfully create and facilitate partner activation's for 60+ partners.• Insure all components of partner marketing initiatives are carried out and fulfilled to expectation.• Perform all functional responsibilities while operating within established budgetary framework. Show less

  • Venture Group Management Inc.
    • Orlando, Florida, United States
    • Business Owner
      • Nov 2011 - Dec 2018

      Developed and built a specialty retail store, generating $1M+ in revenue. Directed day to day activities of all full and part time staff including policy and procedure development, state and federal regulation oversight and inventory control. Developed and built a specialty retail store, generating $1M+ in revenue. Directed day to day activities of all full and part time staff including policy and procedure development, state and federal regulation oversight and inventory control.

    • National Account Executive
      • Oct 2016 - Jun 2017

      GWCM is the leading producer of highly targeted event programs for the sport’s biggest and most memorable tournaments, including PGA, LPGA and Champions Tour events, PGA of America Championships, USGA Championships, Ryder Cup and more. As National Account Manager, I consistently met or exceeded established department revenue goals. GWCM is the leading producer of highly targeted event programs for the sport’s biggest and most memorable tournaments, including PGA, LPGA and Champions Tour events, PGA of America Championships, USGA Championships, Ryder Cup and more. As National Account Manager, I consistently met or exceeded established department revenue goals.

    • United States
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • National Account Executive
      • Feb 2014 - Oct 2016

      GWCM is the leading producer of highly targeted event programs for the sport’s biggest and most memorable tournaments, including PGA, LPGA and Champions Tour events, PGA of America Championships, USGA Championships, Ryder Cup and more. GWCM is the leading producer of highly targeted event programs for the sport’s biggest and most memorable tournaments, including PGA, LPGA and Champions Tour events, PGA of America Championships, USGA Championships, Ryder Cup and more.

    • United States
    • Entertainment Providers
    • 200 - 300 Employee
    • National Sales Manager
      • Dec 2004 - Nov 2012

      Premier multi-media corporation publishing special interest magazines, websites, professional water sport tours and television. As the Sales Manager for multiple E-commerce properties in the marine industry, I was responsible for all daily business activities including: • Successful acquisition transition resulting in complete brand integration. • Consistently met revenue goals achieving average15% growth annually. • Contract negotiation, administration and fulfilment. • Implement all sales, marketing and customer service initiatives. • Develop and coordinate data management and lead generation programs. Show less

    • National Sales Manager
      • Aug 2000 - May 2004

      Developed and implemented B2B sales division generating $4.4 Million in annual sales in 3 years, creating a $97 Million marketplace. • Successfully developed start-up business to business sales division. • Formulated operating model, sales and marketing plan, business development strategies, and customer service initiatives. • Established profitable business relationships nationally generating $4.4 million annually. • Conducted sales training and staff development. Developed and implemented B2B sales division generating $4.4 Million in annual sales in 3 years, creating a $97 Million marketplace. • Successfully developed start-up business to business sales division. • Formulated operating model, sales and marketing plan, business development strategies, and customer service initiatives. • Established profitable business relationships nationally generating $4.4 million annually. • Conducted sales training and staff development.

    • Director of Education
      • 1999 - 2000

      Developed, implemented and launched a multi-location choice middle school for "At Risk" students. Curriculum planning, staffing, policies and procedures, enrollment, day to day operations. • Developed charter middle school policies, procedures, curriculum and methodology. • Directed daily school and staff functions for a multi-site campus. • Responsible for budget planning, staff development and evaluation. • Developed and implemented successful marketing and enrollment campaigns. Show less

    • United States
    • Hospitals and Health Care
    • 700 & Above Employee
    • Ftiness Center Manager
      • Sep 1989 - Oct 1999

      Established and expanded corporate fitness facilities servicing 14,000 employees with 2 campus locations. Programming included basic recreational fitness, work related injury rehabilitation, body mechanic training, work related preventative exercise conditioning. In-house rehabilitation programming experienced a $500,000 cost avoidance in pilot year. •Developed and managed a multi-site corporate fitness program servicing 14,000+ employees. •Created program services, customer satisfaction initiatives, outreach programs and marketing. •Responsible for budgetary control, contract negotiations, data management systems, quality assurance standards, and R.O.I. •Implemented onsite rehabilitation services, experiencing cost avoidance of $500,000 in pilot year. •Successfully facilitated cross-divisional corporate training programs nationwide. Show less

Education

  • University of Central Florida
    M.A., Exerecise Physiology / Wellness Management
  • University of Wisconsin-Whitewater
    B.S.E., Physical Education / Health Management

Community

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