Experience

RISE Sports

• United States
• Marketing Services
• 1 - 100 Employee

• Principal

  • Jan 2020 - Present

  Sports marketing and business development consultancy working primarily with start-up and early stage companies in the sports and entertainment industry. Sports marketing and business development consultancy working primarily with start-up and early stage companies in the sports and entertainment industry.



New Era Cap

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Director, Licensed Sports Marketing

  • 2019 - 2020

  Led brand and product marketing functions for all sports & entertainment licensed products including MLB, NFL, NBA and MLS. Member of senior creative team that developed and implemented new company-wide re-branding as part of the brand's 100 year anniversary. Led brand and product marketing functions for all sports & entertainment licensed products including MLB, NFL, NBA and MLS. Member of senior creative team that developed and implemented new company-wide re-branding as part of the brand's 100 year anniversary.



MVP Interactive

• United States
• Advertising Services
• 1 - 100 Employee

• VP, Sales & Marketing

  • 2012 - 2019

  Early executive tasked with leading the sales efforts for MVP Interactive, an experiential marketing agency that enhances and amplifies sponsorship activations and fan engagement through the latest in interactive technology. Early executive tasked with leading the sales efforts for MVP Interactive, an experiential marketing agency that enhances and amplifies sponsorship activations and fan engagement through the latest in interactive technology.



Creative Artists Agency

• United States
• Entertainment Providers
• 1 - 100 Employee

• Marketing Executive, CAA Sports

  • 2010 - 2012

  Led the talent marketing efforts for the agency's sports broadcasters and coaches as well as other high profile athletes, artists and celebrities. Led the talent marketing efforts for the agency's sports broadcasters and coaches as well as other high profile athletes, artists and celebrities.



Electronic Arts (EA)

• United States
• Entertainment Providers
• 700 & Above Employee

• Director of Marketing, EA Sports

  • 2008 - 2010

  Led strategic planning, franchise management and product marketing functions for all basketball and tennis products including NBA Live, NBA Jam, NCAA Basketball and Grand Slam Tennis. Led strategic planning, franchise management and product marketing functions for all basketball and tennis products including NBA Live, NBA Jam, NCAA Basketball and Grand Slam Tennis.



Priority Sports & Entertainment

• Spectator Sports
• 1 - 100 Employee

• Marketing Executive

  • 2002 - 2008

  Managed and grew the industry’s leading international basketball practice. Assisted in the talent marketing efforts for the agency's NBA and NFL clients leading to partnerships with leading sports & entertainment brands. Managed and grew the industry’s leading international basketball practice. Assisted in the talent marketing efforts for the agency's NBA and NFL clients leading to partnerships with leading sports & entertainment brands.



AND 1

• Entertainment
• 1 - 100 Employee

• Director of Sports Marketing

  • 1996 - 2002

  Company's 2nd marketing hire overall, built and led the Sports Marketing Department managing the company's professional, collegiate and grassroots sports marketing initiatives including AND 1's famed Mix Tape property. Company's 2nd marketing hire overall, built and led the Sports Marketing Department managing the company's professional, collegiate and grassroots sports marketing initiatives including AND 1's famed Mix Tape property.