Experience

Porsche Club of America

• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Executive Editor

  • Oct 2022 - Present



Schoolcraft College

• United States
• Higher Education
• 700 & Above Employee

• • Dec 2020 - Oct 2022

  • Responsible for developing marketing and communications strategies that support the College’s strategic vision, including advertisements, earned media, marketing materials, marketing reports, emails, events and partnerships• Responsible for supervising and/or creating, coordinating and executing all marketing and communications material for external and internal audiences, including annual reports, press releases, statements, monthly internal e-newsletter, bulletins and updates• Collaborated in cross-functional settings supporting initiatives for marketing, academic, operational and leadership teams and stakeholdersACHIEVEMENTS• Gold medal in Newsletter category, Educational Advertising Awards• Silver medal in Annual Report category, Educational Advertising Awards Show less

• • Dec 2019 - Dec 2020

  Summary: Oversaw the College's news and information service and provide research, copywriting, proofreading and editing for college publications. (These roles and responsibilities continue in my current position.)



The Country Club of Detroit

• United States
• Hospitality
• 1 - 100 Employee

• Editorial Director

  • Jan 2018 - Apr 2021

  Summary: Responsible for editing all articles for “In Good Company,” a lifestyle-oriented magazine specifically for members that explores a wide range of topics told through its staff of experts. Also created collateral materials, including “The Art of CCD” publication highlighting artworks at the club and executive Board of Governors reports. ACHIEVEMENTS • Top-line edited all stories for readability, flow, grammar and style • Collaborated with Creative Director to ensure copy and page layouts reflect highest standards • Wrote all headlines, captions and other display type • Researched and wrote companion stories as needed Show less



One10 Marketing

• Troy, Michigan

• Senior Copywriter

  • Feb 2018 - Jan 2019

  Summary: One10 is agency of record for GM marketing and advertising. Created content that served internal audiences, including dealer personnel, executives and high-level managers. ACHIEVEMENTS • Interviewed engineers, designers and marketing leads for information to author sourcebooks for GM vehicles. These sourcebooks serve as key content repository for advertising, marketing and public relations use throughout the organization. • Created competitive comparisons for Cadillac, GMC and Buick vehicles through extensive research and analysis • Developed video scripts and descriptions for product information specialists for media and customer events • Wrote digital-native and printed collateral sales and marketing materials to support field teams and specialized events Show less



Crain Communications

• United States
• Book and Periodical Publishing
• 300 - 400 Employee

• Senior Editor

  • Sep 2015 - Oct 2017

  Summary: Assumed duties as Editorial Director in February 2017. Directed editorial content and execution of the magazine. Generated and assigned stories by identifying key consumer trends that complemented the interests of Chevrolet’s current owners and aspirational audiences. ACHIEVEMENTS • Created news, owner profile, product (vehicle or technology) and feature stories • Interacted with Chevrolet clients to implement business plan highlights (key vehicle launches, new technology) seamlessly into magazine • Wrote all display type, including headlines for covers, stories and photo captions Show less



GTB

• United States
• Advertising Services
• 700 & Above Employee

• Managing Editor, Lincoln Content Factory

  • Jun 2008 - Sep 2015

  Summary: Directed creation of full suite of materials, including fact sheets, press pitches and other content focused on improving brand reputation and media and customer favorability. ACHIEVEMENTS • Interviewed engineers and designers and translated technical jargon into media-friendly copy appropriate for a variety of outlets and channels • Collaborated with graphics, marketing and vehicle program management to create internal-, media- and consumer-facing materials, including specialized press kits • Promoted to position after outstanding work from 2008-11 as charter member of in-house “Content Factory” created specifically to support Ford product communications managers and integrated global team Show less



Post-Tribune

• Newspaper Publishing
• 1 - 100 Employee

• Sports Editor

  • Mar 2003 - Jun 2008

  As the Sports Editor, I managed a team of eight reporters and designers who created an award-winning section in an extremely competitive two-newspaper market. As the Sports Editor, I managed a team of eight reporters and designers who created an award-winning section in an extremely competitive two-newspaper market.



News-Leader Media Group

• United States
• Advertising Services
• 1 - 100 Employee

• • Mar 1997 - Mar 2003

• • Jan 1994 - Mar 1997



Logansport Pharos-Tribune

• Sports Writer / Sports Editor

  • May 1989 - Jan 1994