Experience

ST&P Marketing Communications, Inc.

• United States
• Advertising Services
• 1 - 100 Employee

• President / Chief Operating Officer

  • 2018 - Present

  As President and COO, I am responsible for overall personnel management, financial growth, and Brand positioning of a marketing and sales promotions leader with 25+ years of industry success.Collectively, the teams at ST&P and I offer a wide breadth of expertise, experience, and knowledge in brand advertising and promotional marketing, as well as efficiently managing and implementing consumer rebates, salesforce incentives, and contests / sweepstakes. I’m proud to be a part of this truly dynamic group and work collaboratively with the sales, creative, and operations teams to ensure effective design and execution of client marketing and incentive programs. The business development plans that we build are designed to improve client sales performance and maximize client ROI while ensuring profitability for my company. My additional duties include:• Constructing annual business plans and budgets and regularly providing updates and reports to the Board of Directors• Working with the CFO to manage sales margins, expenses, and agency equity to ensure profitability• Developing and enforcing procedures and policies for the team and ensuring that company Brand standards are upheld• Strengthening core competencies of the company while expanding capabilities by investing in human and technological resources while actively building synergies with academic and professional organizations• Recruiting and developing talent by cultivating a professional environment that motivates teammates and provides mentoring and coaching for career advancement



Bridgestone Americas

• United States
• 1 - 100 Employee

• Director of Tire and Service Merchandising

  • 2017 - 2018

  I held Merchandising responsibility for $1.2 billion in sales (including retail/commercial tires and related services), built new category management models, and led efforts to gain strategic alignment on the merchandising group’s role in driving sales and margin. Specifically, I:• Directed the activities of the category management team responsible for sales strategy, pricing, vendor management and optimization of co-op funds• Executed annual sales plan with field leadership to collectively deliver $10 Million improvement• Owned category financial management, including development of sales/margin budgets and standardized reporting • Worked cross functionally with sales, operational, and IT teams to develop, implement, and evaluate incremental revenue programs (over $500,000 incremental revenue in Year 1)• Managed vendor relationships across the organization to leverage purchasing power and optimize product rebates with an annual return of +