Experience

Area 23

• United States
• Advertising Services
• 500 - 600 Employee

• Senior User Experience Architect

  • Nov 2019 - Present

  Information Architecture, Interaction Design, Experience Design, Heuristics and Discovery.

• User Experience Architect

  • Aug 2018 - Nov 2019

  Working independently across several brands for an award-winning pharma agency. I led usability research and testing, formulated strategy and delivered artifacts for all phases of the digital design process. Provided engagement POVs and presented recommendations to clients for all lines of business.



Art & Industry Inc

• New York, NY

• Digital Marketing Consultant

  • Sep 2016 - Sep 2018

  Limited consulting role as part of an emmy-award winning entertainment video production company on all aspects of digital product strategy and engagement. Limited consulting role as part of an emmy-award winning entertainment video production company on all aspects of digital product strategy and engagement.



shift

• New York, NY

• Senior Project Coordinator / Product Management

  • Jan 2018 - Aug 2018

  Led agile product development lifecycle for technical development projects. Managed staff and third-party vendors. Conducted client discovery workshops, researched trends and delivered engagement strategy recommendations and artifacts in a client-facing role. Led agile product development lifecycle for technical development projects. Managed staff and third-party vendors. Conducted client discovery workshops, researched trends and delivered engagement strategy recommendations and artifacts in a client-facing role.



VaynerMedia

• United States
• Advertising Services
• 700 & Above Employee

• UX Consultant / Senior Integrated Producer

  • Apr 2017 - Nov 2017

  Led digital ecosystem discovery and Qual/Quant research for Captain Morgan’s digital engagement strategy. Provided strategy recommendations for CRM and eCommerce integrations for Diageo brands. Led digital ecosystem discovery and Qual/Quant research for Captain Morgan’s digital engagement strategy. Provided strategy recommendations for CRM and eCommerce integrations for Diageo brands.



R/GA

• United States
• Advertising Services
• 700 & Above Employee

• Product Development Team Lead / Experience Strategist

  • Nov 2016 - Mar 2017

  Conducted usability testing and rapid protyping for Verizon wireless mobile app. Created communications and notifications strategy for app experience. Negotiated agile roadmap for MVP feature development. Conducted usability testing and rapid protyping for Verizon wireless mobile app. Created communications and notifications strategy for app experience. Negotiated agile roadmap for MVP feature development.



POSSIBLE

• United States
• Advertising Services
• 100 - 200 Employee

• User Experience Strategist / Senior Producer

  • Dec 2015 - Nov 2016

  Provided leadership for content strategy, UX design and service design as part of a digital ecosystem strategy. Completed platform redesign and migration. Participated in usability testing, presented findings to clients. Provided leadership for content strategy, UX design and service design as part of a digital ecosystem strategy. Completed platform redesign and migration. Participated in usability testing, presented findings to clients.



Deep Focus

• Advertising Services
• 1 - 100 Employee

• Sr. Producer / UX Strategist

  • Nov 2014 - Jan 2016

  I led the full product development lifecycle for a Nestlé Global portfolio-level CRM platform. From user interviews to the completed MVP (including Tech SDLC). Tasks required aligning content strategy, UX strategy and creative development with business goals as well as analytics KPIs with client teams. I led the full product development lifecycle for a Nestlé Global portfolio-level CRM platform. From user interviews to the completed MVP (including Tech SDLC). Tasks required aligning content strategy, UX strategy and creative development with business goals as well as analytics KPIs with client teams.



MRM

• United States
• Advertising Services
• 700 & Above Employee

• Senior Digital Producer / Tech Lead

  • Mar 2013 - Nov 2014



Digitas Health

• United States
• Advertising Services
• 700 & Above Employee

• Technical Project Manager

  • Apr 2012 - Mar 2013



Scholastic

• United States
• Book and Periodical Publishing
• 700 & Above Employee

• Digital Producer / Project Manager

  • Aug 2011 - Apr 2012



Martha Stewart Living Omnimedia

• United States
• Book and Periodical Publishing
• 100 - 200 Employee

• Digital Producer

  • May 2007 - Aug 2011