Experience

Sentinel U®

• United States
• E-Learning Providers
• 1 - 100 Employee

• President and Founder

  • 2015 - 2023

  This healthcare education technology (EdTech) SaaS company provides clinical nursing simulations & learning innovations for nursing students, healthcare professionals and nurses, as well as educators. * Created 50 EdTech products / 150,000 learner experiences annually for students and nurses * Profitable by 3rd year. Acquired in 2021. * Leveraged Artificial Intelligence (AI), virtual simulation, voice / chatbot technology, and gamification for e-learning * Signed and launched… Show more This healthcare education technology (EdTech) SaaS company provides clinical nursing simulations & learning innovations for nursing students, healthcare professionals and nurses, as well as educators. * Created 50 EdTech products / 150,000 learner experiences annually for students and nurses * Profitable by 3rd year. Acquired in 2021. * Leveraged Artificial Intelligence (AI), virtual simulation, voice / chatbot technology, and gamification for e-learning * Signed and launched B2B and B2C channel partners (professional development, academic education) * Collaborated with software engineers, nursing SMEs, and UI/UX designers for simulated clinical activities * Awards: 2022 Global EdTech Company of the Year, Gold Stevie®, Apex Grand Award, WOW Award, Tech Edvocate finalist, CODiE finalist Show less



American Sentinel University

• Senior Vice President

  • 2007 - 2015

  Denver, Colorado, United States This healthcare and nursing proprietary online university educated nearly 3,000 adult learners annually. The university provided nursing degree (bachelor's, masters, doctorate) as well as healthcare informatics, management and technology degree programs. * Led all four externally facing / revenue generating departments -- Business Development (B2B partnerships), Sales (B2C enrollment), Client Support and Retention (student success), Marketing * Built Business Development department… Show more This healthcare and nursing proprietary online university educated nearly 3,000 adult learners annually. The university provided nursing degree (bachelor's, masters, doctorate) as well as healthcare informatics, management and technology degree programs. * Led all four externally facing / revenue generating departments -- Business Development (B2B partnerships), Sales (B2C enrollment), Client Support and Retention (student success), Marketing * Built Business Development department from scratch; grew to 50% of overall revenue contribution with B2B hospital / health system partnerships * Lowered B2C new customer (student) acquisition costs by 70% via digital marketing improvements * Actively engaged in fundraising, divesture, and all quarterly board meetings * Launched new branding, trademarked distinctive services, leveraged differentiation in competitive marketplace * Grew post-licensure nursing to 9th largest / 41st Best Online Graduate Nursing Program (U.S. News & World Report) Show less



EnergyLogic

• EVP Business Development

  • 2004 - 2006

  Led all B2B revenue-related activities (sales, marketing, business development) for specialty innovator of energy-saving, environmentally friendly, heating and cooling products. * Grew revenue 130% and gained 5 market share points to 14% (a 50% increase). * Developed channel strategy/pricing; launched national retailer channel; added North America and International distribution; reorganized and grew sales team.



Medibuy

• VP Product Management & Marketing

  • 2000 - 2003

  Healthcare informatics electronic exchange for hospitals & suppliers. Start-up in 2000 (early Internet / high adrenaline period) as empactHealth.com (funded by HCA). Merged in 2000 with Medibuy. Merged in 2003 with Global Healthcare Exchange (GHX). Product Management Leadership: * General management responsibilities for materials management information system (MMIS) for healthcare. Led cross-functional team of 50 people (8 direct reports - directors and managers). *… Show more Healthcare informatics electronic exchange for hospitals & suppliers. Start-up in 2000 (early Internet / high adrenaline period) as empactHealth.com (funded by HCA). Merged in 2000 with Medibuy. Merged in 2003 with Global Healthcare Exchange (GHX). Product Management Leadership: * General management responsibilities for materials management information system (MMIS) for healthcare. Led cross-functional team of 50 people (8 direct reports - directors and managers). * Developed product roadmap and product management process for first set of SaaS products and services; launched first software product and 3 successful upgrades in 8 months to clients (75 HCA acute care hospitals). Software deployed to 26,000-plus end users in over 200 hospitals within 15 months. Marketing Leadership: * Managed all marketing activities including public relations, corporate positioning, product marketing, sales support. * Following Medibuy merger, created new corporate positioning while re-launching company via media and trade publications, presentations, testimonials, conferences, Website. Show less