Variable Operations Director

• Jul 2022 - Present

Member

• May 2022 - Present

Auto Genius is a community of high growth automotive marketing professionals that are sharing tactics, experimenting with new ideas, and providing help and support for each other. Auto Genius is more than a think tank – it’s a dynamic organization focused on helping members identify their purpose and achieve their full professional potential. Innovation doesn’t have to be lonely. Auto Genius is a community of high growth automotive marketing professionals that are sharing tactics, experimenting with new ideas, and providing help and support for each other. Auto Genius is more than a think tank – it’s a dynamic organization focused on helping members identify their purpose and achieve their full professional potential. Innovation doesn’t have to be lonely.

Chief Marketing Officer

• Sep 2017 - Jun 2022

Summary: Overseeing digital marketing, social media, websites, dealer reputation, and Internet sales for the Jones Junction Automotive Group. 8 rooftops including Subaru, Nissan, Toyota, Kia, Hyundai, Genesis, Wagoneer, Chrysler, Dodge, Jeep, Ram, and two Used Car Dealerships. Average sales of 1,200+ vehicles per month. Achievements: Sat on a panel at Google NYC about the Future of Automotive All time record in Visits & VDP's All time gross profit record (2019-2021) All time sales volume record (2019-2021) Dealer Council For Dealer.com Built an in house Marketing team, including creative & social media, from the ground up Other Work: Managed a yearly google paid search spend of $1.5 million+ Managed highly targeted social media ads Integrating the latest updates in google (i.e. store visits) to track true conversion Increased social engagement through giveaways, contests, and immediate response to all customers YOY 70% lift in SEO Complete auto group focus on reviews for a new marketing presence Website redesign to compete with all major competitors Launched a Used Car program to increase web presence (jonesusedcars.com) Created an auto group report card rating each sales associate on their sales and CRM usage. Sent twice a week with constant updates. Rating over 100 sales professionals. Increased closing ratios by an average of 4% across the board Raised appointment show rates from 28% to 65% Average sales of 1,000+ per month Show less

Account Manager

• Mar 2017 - Sep 2017

eLead Account Manager in the Mid-Atlantic covering 130+ stores Under 1% cancel rate Trained large auto groups on CRM use and proper process Left eLead to pursue a job opportunity from the Jones Junction Auto Group eLead Account Manager in the Mid-Atlantic covering 130+ stores Under 1% cancel rate Trained large auto groups on CRM use and proper process Left eLead to pursue a job opportunity from the Jones Junction Auto Group

Director Of Operations

• Mar 2013 - Mar 2017

Managed all digital marketing, social media, and social reputationTrained the CRM and mastered data miningWorked with Service, Sales, and Parts on all hardware & software integrationsIT Management

Sales Manager

• Mar 2011 - Apr 2013

Internet Sales Manager

• Mar 2009 - Mar 2011

Implemented a process to raise the close rate from 5% to 12%A/B testing of multiple avenues of communication to see what converted bestLowered response time from 30+ min to under 5min while still accomplishing a quality contactDesign of websites

Sales Asoociate

• May 2006 - Mar 2009

Top Sales performer in gross and volumeEmployee Excellence Award WinnerNew, CPO, and Pre-Owned Sales

Finance and Outreach

• Oct 2005 - Apr 2006

Processing checksProcessing donations HIV/AIDS education & Outreach to Haiti General office duties Organized an office moveCommunity Outreach

Intern - Kenya, Africa

• May 2005 - Oct 2005

HID/AIDS EducationCommunity OutreachElementary Education Teacher