Jeff Lushbaugh
Director of Web and Multimedia at Thomas Edison State University- Claim this Profile
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Bio
LinkedIn User
I have worked with Jeff for my entire career at TESU. His expertise of web development and design were instrumental in how his team modernized TESU.edu’s look, feel, and ability to integrate with advanced ad tech. In addition, Jeff has also been at the leading edge of TESU’s move into complex rich media creative, having been the developer who enabled our first executions across three schools. Not having done these types of executions before, Jeff took the initiative to educate himself, become certified and then advised the marketing team as to capabilities and best practices. Jeff is highly respected and in-demand across the University, and for good reason- he hold the keys to many of the University’s successes.
Joe Guzzardo
Jeff is an excellent designer who thinks passionately about the user experience and blending design and usability to deliver an optimum experience for clients who engage with websites and content he creates. Jeff is also an excellent project manager and collaborator who successfully completed multiple projects across the organization with diverse stakeholders.
LinkedIn User
I have worked with Jeff for my entire career at TESU. His expertise of web development and design were instrumental in how his team modernized TESU.edu’s look, feel, and ability to integrate with advanced ad tech. In addition, Jeff has also been at the leading edge of TESU’s move into complex rich media creative, having been the developer who enabled our first executions across three schools. Not having done these types of executions before, Jeff took the initiative to educate himself, become certified and then advised the marketing team as to capabilities and best practices. Jeff is highly respected and in-demand across the University, and for good reason- he hold the keys to many of the University’s successes.
Joe Guzzardo
Jeff is an excellent designer who thinks passionately about the user experience and blending design and usability to deliver an optimum experience for clients who engage with websites and content he creates. Jeff is also an excellent project manager and collaborator who successfully completed multiple projects across the organization with diverse stakeholders.
LinkedIn User
I have worked with Jeff for my entire career at TESU. His expertise of web development and design were instrumental in how his team modernized TESU.edu’s look, feel, and ability to integrate with advanced ad tech. In addition, Jeff has also been at the leading edge of TESU’s move into complex rich media creative, having been the developer who enabled our first executions across three schools. Not having done these types of executions before, Jeff took the initiative to educate himself, become certified and then advised the marketing team as to capabilities and best practices. Jeff is highly respected and in-demand across the University, and for good reason- he hold the keys to many of the University’s successes.
Joe Guzzardo
Jeff is an excellent designer who thinks passionately about the user experience and blending design and usability to deliver an optimum experience for clients who engage with websites and content he creates. Jeff is also an excellent project manager and collaborator who successfully completed multiple projects across the organization with diverse stakeholders.
LinkedIn User
I have worked with Jeff for my entire career at TESU. His expertise of web development and design were instrumental in how his team modernized TESU.edu’s look, feel, and ability to integrate with advanced ad tech. In addition, Jeff has also been at the leading edge of TESU’s move into complex rich media creative, having been the developer who enabled our first executions across three schools. Not having done these types of executions before, Jeff took the initiative to educate himself, become certified and then advised the marketing team as to capabilities and best practices. Jeff is highly respected and in-demand across the University, and for good reason- he hold the keys to many of the University’s successes.
Joe Guzzardo
Jeff is an excellent designer who thinks passionately about the user experience and blending design and usability to deliver an optimum experience for clients who engage with websites and content he creates. Jeff is also an excellent project manager and collaborator who successfully completed multiple projects across the organization with diverse stakeholders.
Credentials
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Google Analytics Individual Qualification
Google Digital Academy (Skillshop)May, 2023- Oct, 2024
Experience
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Thomas Edison State University
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United States
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Higher Education
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300 - 400 Employee
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Director of Web and Multimedia
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2009 - Present
• Designed, developed and improved web properties and electronic outreach efforts. • Optimized University’s newsletters and ecards for readability and usability, increasing open rate by 16%. • Implemented web stewardship model empowering employees to take content ownership, decreasing help desk tickets by 30%. • Collaborated with cross-functional offices to implement web strategy, enhance user experience, leverage emerging technology, and improve content and communication in an agile environment. • Roadmapped web-based projects and redesigns. Created journey maps, wireframes, prototypes, and visual designs. • Managed web team and led creative direction for all projects. Show less
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Self Employed
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Graphic Design
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700 & Above Employee
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Graphic/Web Designer
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2001 - 2010
Created websites, logos, books, posters, and other advertising pieces for a variety of clients including Avenues in Leather, Comfy Home Products, Cox Preschool, On-The-Go Marketing, One Ocean, Pathways, and Patient Marketing Group. Created websites, logos, books, posters, and other advertising pieces for a variety of clients including Avenues in Leather, Comfy Home Products, Cox Preschool, On-The-Go Marketing, One Ocean, Pathways, and Patient Marketing Group.
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Dayak, Inc.
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Staffing and Recruiting
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1 - 100 Employee
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Senior User Experience Designer
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2008 - 2009
• Led website redesign strategy. Conducted user research, created personas, journey maps, wireframes, prototypes, and visual designs. • Translated user and owner feedback into visual user interfaces and design improvements. • Liaised with key stakeholders to provide status updates throughout the UI redesign process. • Led website redesign strategy. Conducted user research, created personas, journey maps, wireframes, prototypes, and visual designs. • Translated user and owner feedback into visual user interfaces and design improvements. • Liaised with key stakeholders to provide status updates throughout the UI redesign process.
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Home Decor Products
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Retail
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1 - 100 Employee
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Art Director
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2004 - 2008
• Creative lead designer for all web design, user interface design, and online/offline advertising for the corporate and six e-commerce websites.• Generated over $2M in revenue and increased subscriptions 5% through redesigned HTML email campaigns.• Supervised and guided in-house junior designer and freelance designers.
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Graphic/Web Designer
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2002 - 2004
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DNA Creative Advertising
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United States
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Advertising Services
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1 - 100 Employee
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Graphic Designer
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2000 - 2002
Designed print advertising materials for a variety of clients including FOX News Channel, MTV Networks, USA Network, History Channel, St. John’s University, and Make-A-Wish Foundation. Designed print advertising materials for a variety of clients including FOX News Channel, MTV Networks, USA Network, History Channel, St. John’s University, and Make-A-Wish Foundation.
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Education
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2009 - 2009
Rutgers University
Mini-Masters, Human Computer Interaction (HCI) / User Experience Design (UXD) -
2003 - 2005
Kean University
Master of Science, Graphic Communications Technology Management -
1996 - 2000
Virginia Tech
Bachelor of Art, Graphic Design -
1993 - 1996
Oak Ridge High School
High School Diploma, General Studies
Community
