Jeff Liss
Brand Marketing Specialist at Blackfire- Claim this Profile
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Bio
Credentials
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Google Ads Search Certificate
GoogleNov, 2021- Nov, 2024
Experience
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Blackfire
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United States
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Manufacturing
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1 - 100 Employee
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Brand Marketing Specialist
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Jun 2022 - Present
Increased Facebook impressions by 2,450% and Instagram impressions 7,155% without ad spend by utilizing strategic hashtags, self-made content, and observing the customer Increased followers, reach, and impressions for all 6 of Blackfire’s social media accounts Searched, managed, and strategized with influencers across various social media accounts to increase brand awareness Wrote all copy and created email marketing campaigns with an average of 30% open rate Utilized Photoshop and Adobe Premiere Pro to produce photo and video content for various marketing and social channels Show less
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Carlson Brand Enterprise
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Minneapolis, Minnesota, United States
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Student Marketing Consultant
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Jan 2022 - May 2022
Collaborated with team of 5 members to conduct market research, run surveys, define competitive white space, interview experts, and analyze trends to present findings to large food corporation Created RYG project management document to plan out and meet all necessary deadlines and effectively communicate with client daily Utilized tools such as Qualtrics, Prolific, Microsoft Excel, and Microsoft PowerPoint to present findings, conclusions, and research to client Collaborated with team of 5 members to conduct market research, run surveys, define competitive white space, interview experts, and analyze trends to present findings to large food corporation Created RYG project management document to plan out and meet all necessary deadlines and effectively communicate with client daily Utilized tools such as Qualtrics, Prolific, Microsoft Excel, and Microsoft PowerPoint to present findings, conclusions, and research to client
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University of Minnesota - Carlson School of Management
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United States
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Higher Education
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400 - 500 Employee
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Student Marketing Consultant for LoveMPLSParks
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Sep 2021 - Dec 2021
Created marketing plan showcasing customer target markets, evaluated current companies marketing strategies, and developed and implemented new digital marketing campaigns and strategies Conducted primary/secondary market research, IDIs, focus groups, customer personas, and customer journey maps to understand current companies, customers Worked with a team of 4 to develop new digital marketing campaigns, run Facebook and Instagram ads, and perform SEO which increased total revenue by 170% over 4-month period Show less
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ABC News
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United States
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Broadcast Media Production and Distribution
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700 & Above Employee
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Production Runner
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Mar 2021 - Apr 2021
Assisted with production by purchasing supplies, retrieving items, monitoring social media feeds, etc in order to keep production running smoothly. Assisted with production by purchasing supplies, retrieving items, monitoring social media feeds, etc in order to keep production running smoothly.
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Human Powered Health Cycling
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United States
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Spectator Sports
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1 - 100 Employee
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Communications Intern
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Sep 2020 - Dec 2020
Managed teams social media accounts, including Instagram, Linkedin, Facebook, Linkedin, and Twitter by posting original written and photographic content to increase team’s overall impressions on social media. Collaborated with three-person communication team to determine content strategy and ensure effective digital content for fans. Analyzed social media data using Sprout (number of impressions, number of likes to optimize user engagement) team social media trends on Sprout to find best time to post content. Show less
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Alpha Epsilon Pi
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United States
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Non-profit Organizations
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200 - 300 Employee
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Social Chair
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Jan 2020 - Dec 2020
Planned all fraternity social events and manage the social budget. Planned all fraternity social events and manage the social budget.
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StudioU
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United States
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Vice President of News
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Dec 2019 - Dec 2020
Coordinated meetings, video filming, and edited video using Adobe Premiere Pro with 10 team members to produce news segments on time every week.
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SportsU Host
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Sep 2018 - Dec 2020
Student run media club where I write, host, and produce student run television program.
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Project Manager
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Jan 2019 - Dec 2019
Wrote scripts, edited video, filmed, coordinated hosts, advertised on social media, and organized a weekly sports show.
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Rockford Rivets
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United States
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Spectator Sports
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1 - 100 Employee
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Journalism and Marketing intern
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Jul 2020 - Aug 2020
Managed teams social media accounts by posting designing original content and graphics, resulting in a 30% Twitter follower increase Filmed, edited, and produced team video content to increase presence on social media Directed webcast for team home games by leading a camera crew of 5 individuals receiving the Northwoods League Best Webcasting Game Coverage award Managed teams social media accounts by posting designing original content and graphics, resulting in a 30% Twitter follower increase Filmed, edited, and produced team video content to increase presence on social media Directed webcast for team home games by leading a camera crew of 5 individuals receiving the Northwoods League Best Webcasting Game Coverage award
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WGN-TV
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Broadcast Media Production and Distribution
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200 - 300 Employee
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Sports Broadcasting Intern
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May 2019 - Aug 2019
Edited highlights using Final Cut Pro, logged games, and interviewed players for 6 pm and 10 pm news broadcasts Researched statistics and information for broadcasters and producers to say on air Edited highlights using Final Cut Pro, logged games, and interviewed players for 6 pm and 10 pm news broadcasts Researched statistics and information for broadcasters and producers to say on air
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X Games Norway
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Spectator Sports
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Surveys at X-games
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Jul 2018 - Jul 2018
Surveyed people who attended the X-Games in Minneapolis. Surveyed people who attended the X-Games in Minneapolis.
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Glenbrook North High School
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Education Management
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1 - 100 Employee
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Peer Group Leader
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Aug 2016 - Jun 2017
Helped mentor the freshman and guided them through their first year of high school. Helped mentor the freshman and guided them through their first year of high school.
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Glenbrook North Broadcasting Club
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Northbrook, IL
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Sports Broadcaster
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Aug 2014 - Jan 2017
Made highlight videos, hosted television shows, and hosted radio shows based around sports. Made highlight videos, hosted television shows, and hosted radio shows based around sports.
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Education
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2021 - 2022
University of Minnesota - Carlson School of Management
Master of Marketing, Marketing -
2017 - 2021
University of Minnesota
Bachelor of Arts - BA, Journalism -
2013 - 2017
Glenbrook North High School
High School Diploma, General Studies
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