Experience

Carl M. Freeman Companies

• Real Estate
• 1 - 100 Employee

• Director of Sales and Marketing, Communities, Golf & Restaurant Divisions

  • Jan 2018 - Present

  -Develops and implements overall marketing strategy for the Company as well as the Communities, Sports & Hospitality divisions-Naming, branding and launching of all new communities, neighborhoods and restaurants-Oversaw $600+ million in home sales in the past five years including the highest lot sale revenues in company history-Manages 8 websites, digital and social media platforms (34 accounts) for company and its various divisions-Manage CRM, Salesforce and Brightdoor for all sales leads and interactions-Create marketing eblasts via Salesforces Marketing Cloud and Mailchimp-Manage all SEO, Google Adwords, Google Analytics and online reviews-Created the program “OneFreeman”, an internal marketing and employee engagement program to over 300 employees-Developed company’s first internship program with Salisbury University and manage all interns in the program-Increased revenue for Nationally recognized Life Enrichment program by 200% and oversaw its development and expansionacross multiple communities-Craft all company award submissions including winning first time National and Regional awards-Collaborate with ad agency on all print and online marketing materials for each community-Serves as chief spokesman for the Companies, speaking to real estate groups and the media-Develops and sustains collaborative relationships with building partners, property management, community residents, vendors-Set large-scale community lot prices and negotiate with building partners to maximize profit for all communities-Plans, leads and executes large-scale events for the company and all divisions-Attend resort and retirement shows to generate leads for communities-First contact for all sales inquiries for all communities-Lead staff recruitment and identify new talent for all career and seasonal positions across all properties-Managed up to eight employees and the operations of large community Welcome Center (2016-2020) Show less

• Director of Sales & Marketing, Communities Division

  • Dec 2015 - Jan 2018



Educational Media Foundation - K-LOVE & Air1 Media Networks

• United States
• Broadcast Media Production and Distribution
• 100 - 200 Employee

• Northeast Regional Manager

  • Apr 2015 - Dec 2015

  Positive and encouraging K-LOVE and Air1 is the largest Christian Radio Network reaching 20+ million weekly listeners. It is also the 6th most streamed station in the world. I offered business partnerships to companies, organizations, schools and ministries and enable them to reach those listeners. It's the equivalent of business underwriting on public radio and television and calls for investment levels similar to local radio advertising. Digital exposure is also available through ads on klove.com, air1.com and other online outlets. Banner ads are available network wide or in geo-targeted markets. As Northeast Regional Manager I was responsible for 51 stations in 11 states including stations in New York City, Philadelphia, Pittsburgh and Hartford. I also provide clients the opportunity to reach listeners across our 750+ station network. Show less



Great Scott Broadcasting

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• General Sales Manager

  • Apr 2012 - Apr 2015

  General Sales Manager for 6 radio stations covering the Delmarva Peninsula. Involved in all day to day operations of the business and management of all company employees. Management of all sales along with carrying my own large account list. Oversaw all digital aspects for stations from websites to social properties. General Sales Manager for 6 radio stations covering the Delmarva Peninsula. Involved in all day to day operations of the business and management of all company employees. Management of all sales along with carrying my own large account list. Oversaw all digital aspects for stations from websites to social properties.



Red Zebra Broadcasting

• Business Builder and All Around Nice Guy

  • Nov 2010 - Apr 2012

  DC Stations; ESPN 980 AM, 92.7 & 94.3. Sports Talk 570 AM. Richmond: ESPN 950 AM Norfolk/ Virginia Beach: The Game 102.1 Redskins Radio Network DC Stations; ESPN 980 AM, 92.7 & 94.3. Sports Talk 570 AM. Richmond: ESPN 950 AM Norfolk/ Virginia Beach: The Game 102.1 Redskins Radio Network


Bethany-Fenwick Area Chamber of Commerce
• United States
• Non-profit Organizations
• 1 - 100 Employee
• Membership & Marketing Manager

  • Sep 2009 - Nov 2010


Clear Channel Outdoor

• United States
• Advertising Services
• 700 & Above Employee

• Account Manager

  • Apr 2008 - Sep 2009

  Washington DC - Baltimore Washington DC - Baltimore



WBOC

• United States
• 1 - 100 Employee

• Account Manager

  • Jan 2007 - Apr 2008

  Account management responsiblities for major local clients including furniture stores, hospitals, car dealers and other critical billing clientele. Also include new business development for the #1 and #2 television stations in the market. Account management responsiblities for major local clients including furniture stores, hospitals, car dealers and other critical billing clientele. Also include new business development for the #1 and #2 television stations in the market.

• Sales, Marketing & Promotions

  • Oct 2003 - Jan 2007

  Sales, Public Relations, Marketing and Promotional responsibilities for six radio stations. Sales, Public Relations, Marketing and Promotional responsibilities for six radio stations.