Experience

Grassroots Advertising Inc.

• Canada
• Advertising Services
• 1 - 100 Employee

• Arts and Culture National Account Executive

  • Jul 2008 - Present

  Responsible for 1.5 M + in yearly sales - 50% increase averaged over 2 years Selling Out-of Home Advertising solutions for Arts & Culture Clients / Ad Agencies. Clients include Live Nation, Sony Music, Warner Music, Universal Music, Entertainment One, TIFF, Massey/Roy Thompson Hall, BT/A, Media Experts, Spoke/Isobar Agency, Design Exchange, Soulpepper Theatre and many more Excellent presentation, customer service and support skills Track and report sales and sales pipeline Diligent new account prospecting and lead generation Show less



Roland Canada Ltd.

• Musicians
• 1 - 100 Employee

• Product Specialist / Marketing - EDIROL and Partners

  • 2003 - 2008

  Brand Management of EDIROL and Partner Products in Canadian Market. Merchandising for dealer network to maximize sales. Provided in store training for dealer staff, including written documents of demonstration material and sales strategies for EDIROL Audio and Video hardware and software products. Developed and executed over 60 in-store educational clinics and workshops per year to Canadian dealer network. Wrote quarterly email articles to both dealers (100+) and (1000+) end-users in order to promote and provide insights. Provided technical solutions and customer service through both email and direct phone tech support to Canadian dealers and end-users. (50+ per week) Tracked and reported retail sales figures and made recommendations based on results. Tracked and reported trends and competitive products for hardware and software within the musical instrument industry. Worked with Sales and Engineering to use strategic intelligence for the advancement of both sales tactics as well as the research and development of new products. Show less



Roland Canada Ltd. / Thinkware EDIROL Canada

• Toronto, Canada Area

• Western Canada Sales Rep / Canadian Audio, Software and Video Product Specialist

  • 2003 - 2005

  Sold EDIROL professional audio, video hardware and third party hardware as well as hundreds of software titles to Western Canada audio and video dealer network in excess of 1.5M of sales per year. Creating and executing sales promotions, exceeding sales targets. Researching and signing up new dealers. Provided in-store training for dealer’s staff including written documents supporting sales strategies for hardware audio interfaces and software DAW, virtual synthesizers as well as video mixers, presenters and non-liner video editors. Developed and executed clinics, workshops and monthly email articles for customers in order to promote and educate on EDIROL hardware and partner software titles. Show less



Steves Music Store

• Canada
• Musicians
• 1 - 100 Employee

• Pro Audio Recording / Software Sales

  • 2001 - 2003

  Selling consistently with the top salespeople in the store with sales in the range of 35-45K per month with many repeat customers. Demonstrating and training customers on recording and performance software (Pro Tools, Cubase, Logic, Sonar, Live, etc) as well as every brand name hardware and software synthesizers (N.I) and plug-ins/effects. (Roland, Korg, Yamaha, Virus, Waldorf, Waves, Eventide, etc) Reputation as the live electronic/performance sequencing expert, assisted and sold instruments/solutions to well know Canadian and International Artists. Show less



Tom Lee Music Canada

• Canada
• Musicians
• 100 - 200 Employee

• Guitar Sales - Acoustic / Electric

  • 1995 - 1997

  Selling consistently with the top salespeople in the store with average sales of 30-40K per month with many repeat customers. Fender, Paul Reed Smith, Taylor, Seagull, BOSS, Rivera, Roland, Peavey and Digitech etc, guitars and effects. Negotiating trade-ins of used instruments. Performing guitar set-ups, small repairs and technical assistance. Selling consistently with the top salespeople in the store with average sales of 30-40K per month with many repeat customers. Fender, Paul Reed Smith, Taylor, Seagull, BOSS, Rivera, Roland, Peavey and Digitech etc, guitars and effects. Negotiating trade-ins of used instruments. Performing guitar set-ups, small repairs and technical assistance.