Experience

Navattic

• United States
• Software Development
• 1 - 100 Employee

• Ambassador

  • Sep 2023 - 4 months

  Excited to be an ambassador to Navattic's powerful product tour platform.



Vitally.io

• United States
• Software Development
• 1 - 100 Employee

• Director of Product Marketing

  • Dec 2022 - 1 year 1 month

  Leading Product Marketing, Go-to-Market, Sales Enablement, and Branding at Vitally. About Vitally: Vitally helps B2B SaaS teams like Segment, Zapier, and Productboard to deeply understand their customers and empower every customer success manager to 10x their effectiveness through powerful assistive automation. By quickly unifying disparate product and customer data into an incredibly powerful and easy-to-use platform, Vitally allows teams to rapidly implement better customer… Show more Leading Product Marketing, Go-to-Market, Sales Enablement, and Branding at Vitally. About Vitally: Vitally helps B2B SaaS teams like Segment, Zapier, and Productboard to deeply understand their customers and empower every customer success manager to 10x their effectiveness through powerful assistive automation. By quickly unifying disparate product and customer data into an incredibly powerful and easy-to-use platform, Vitally allows teams to rapidly implement better customer success processes and have an immediate impact.

• Senior Product Marketing Manager

  • Oct 2021 - Dec 2022

  - Vitally’s founding Product Marketing Manager - 3rd Marketing hire - 15th employee


Plume Design, Inc
• 1 - 100 Employee
• Senior Product Marketing Manager

  • May 2021 - Oct 2021


Verkada

• United States
• Software Development
• 700 & Above Employee

• Senior Product Marketing Manager

  • May 2020 - May 2021

  San Francisco Bay Area - Founding product marketing manager at Verkada - Helped grow Verkada positioning and messaging from single product category (cameras) to fully integrated physical security platform (addition of access control, sensors and alarms) - Sole PMM leading all existing and emerging products while supporting 7 product managers - Drove cross-functional launch strategies across marketing, sales and enablement teams - Created press releases for new product launches and various company… Show more - Founding product marketing manager at Verkada - Helped grow Verkada positioning and messaging from single product category (cameras) to fully integrated physical security platform (addition of access control, sensors and alarms) - Sole PMM leading all existing and emerging products while supporting 7 product managers - Drove cross-functional launch strategies across marketing, sales and enablement teams - Created press releases for new product launches and various company announcements — At Verkada, I led our go-to-market (GTM) strategy for product launches supporting marketing, sales, and comms, as well as positioning and messaging for persona and industry-based content. I worked closely with stakeholders across leadership, product, engineering, marketing, and sales to develop and share Verkada’s solution today and vision for the future. Responsibilities included: strategizing GTM for Verkada product launches (hardware and software), creating and building internal/external marketing collateral, developing trainings for sales, writing press releases, and building out positioning and messaging across Verkada’s website, documents, and presentations.

• Product Marketing Manager

  • May 2019 - May 2020

  San Francisco Bay Area



Amazon

• Bangladesh
• Advertising Services
• 1 - 100 Employee

• Product Marketing Manager, eero

  • Feb 2019 - May 2019

  San Francisco Bay Area Amazon acquired eero in February 2019.



eero

• United States
• Consumer Electronics
• 100 - 200 Employee

• Product Marketing Manager

  • May 2018 - May 2019

  San Francisco Bay Area Acquired by Amazon — As eero’s Product Marketing Manager, I was responsible for positioning, messaging, and strategy for all of eero’s existing and future products, including hardware, software, and subscription services. - Led GTM strategy for eero’s first product launch under Amazon. This included determining market fit, pricing, naming, positioning, and user-based research. - Oversaw research and strategy for future products and experiences that could build… Show more Acquired by Amazon — As eero’s Product Marketing Manager, I was responsible for positioning, messaging, and strategy for all of eero’s existing and future products, including hardware, software, and subscription services. - Led GTM strategy for eero’s first product launch under Amazon. This included determining market fit, pricing, naming, positioning, and user-based research. - Oversaw research and strategy for future products and experiences that could build opportunities for eero. - Developed positioning and messaging for products and features across all channels. - Supported the needs of our ISP and retail partners with persona-based messaging and strategy. - Strategized for go-to-market plans for various launches with internal and partner programs. - Worked with analytics on understanding customer trends to build experiences and flows to increase conversions. - Worked directly with product, sales, engineering, and other cross-functional organizations to develop strategy around positioning and broader market research. - Continued to manage day-to-day operations of social media, as well as maintain email channels and communication.

• Content Strategist

  • Jul 2017 - May 2018

  San Francisco, California Led content strategy for eero’s customer operations team. In this role, I was responsible for: - Managing day-to-day operations of our public and internal support content. - Developing and creating content for emails, company blog, and social channels. - Building content that was used for training new support agents, as well as educating our partners. - Running eero’s brand and support social channels, as well as the tools used to manage these… Show more Led content strategy for eero’s customer operations team. In this role, I was responsible for: - Managing day-to-day operations of our public and internal support content. - Developing and creating content for emails, company blog, and social channels. - Building content that was used for training new support agents, as well as educating our partners. - Running eero’s brand and support social channels, as well as the tools used to manage these channels. - Built a team of support experts to reply to customers through social and community posts. - I was also in charge of developing self-help content and services to reduce customer contacts. I managed our relationship with an AI-solutions focused vendor called Solvvy, and have represented them in trade show presentations alongside Solvvy’s CEO.

• Community Manager

  • Jun 2016 - Jul 2017

  San Francisco, California - eero’s first community manager - Launched eero’s community, social support channels, and various processes for public facing content - Conceptualized, designed, and launched an all new help center experience



Automatic Labs, LLC

• United States
• Motor Vehicle Manufacturing

• Community and Content Manager

  • Sep 2015 - May 2016

  San Francisco Bay Area Acquired by Sirius XM — - Managed the online community for support, product feedback and ideation - Developed processes to improve team communication and the development of content - Managed support via social networks - Maintained online community posts, help center, and company FAQs - Cross-functional team member, fulfilling roles including technical support - Responded and helped reviewers in Amazon and Google Play stores - Created processes to improve overall team… Show more Acquired by Sirius XM — - Managed the online community for support, product feedback and ideation - Developed processes to improve team communication and the development of content - Managed support via social networks - Maintained online community posts, help center, and company FAQs - Cross-functional team member, fulfilling roles including technical support - Responded and helped reviewers in Amazon and Google Play stores - Created processes to improve overall team efficiency Show less



Bleacher Report

• Spectator Sports
• 400 - 500 Employee

• Senior Community Manager

  • May 2012 - Sep 2015

  San Francisco, CA Acquired by Time Warner/Turner Sports — - Oversaw the growth and operations of Bleacher Report's customer support and communities - Built in-house resources to improve efficiency of department including moderation tools and communication efforts - Assisted users via email and social networks - Worked directly with users and employees in delivering the ideal user experience - Maintained the image and expectations of the brand via email and social interactions with our… Show more Acquired by Time Warner/Turner Sports — - Oversaw the growth and operations of Bleacher Report's customer support and communities - Built in-house resources to improve efficiency of department including moderation tools and communication efforts - Assisted users via email and social networks - Worked directly with users and employees in delivering the ideal user experience - Maintained the image and expectations of the brand via email and social interactions with our users - Triaged user issues and site bugs directly with product and engineering teams - Built and maintained company-wide directory

• Breaking News Writer

  • Aug 2011 - May 2012

  Online Worked in a high-paced publishing environment, producing editorial and social pieces of content on the day's ever-evolving breaking news. I would typically work in shifts of eight hours, producing anywhere from 10-20 articles per day.