Experience

Becker Arena Products, Inc.

• United States
• Recreational Facilities
• 1 - 100 Employee

• General Manager

  • Oct 2019 - Present

  Lead U.S. Operations directly report to the CEO. Providing overall direction for manufacturing, assembly and installation. Supporting director for project and distribution sales opportunities during key stages of the sales process.Provide operational direction within procurement, supply chain, logistics, quality, safety, compliance and inventory. Arena owners, operators, contractors, and architects all turn to Becker Arena Products when building new rink systems, updating an existing facility, or simply maintaining their rink. No matter the size of your rink or budget, we will work with you to ensure your project is completed professionally and on time.We work with architects, contractors, ice rink owners and operators worldwide. We have been in business since 1988.

• Director of Sales and Marketing

  • Dec 2017 - Sep 2019



Augustana Care

• United States
• Non-profit Organizations

• Director of Sales and Marketing

  • Jan 2016 - Dec 2017

  • Lead the sales team by developing and implementing strategic sales and marketing initiatives for multiple locations for Senior Living Apartments and Nursing Facilities. • Implement business development strategies with senior leadership at HCMC, Fairview, Abbott Hospital systems & social work teams for skilled nursing referrals and housing inquiries. • Develop and execute marketing strategies for social media, advertising, mailings, prospects, referrals and social worker events. • Developed a transitional care process with Hennepin County Medical Center for patients transitioning from the Hospital to multiple care levels. • Develop and execute with Augustana leadership quarterly and annual strategic plans in addition to social media and hospital system partnership management. • Lead sales trainings and coaching for the admissions staff to ensure our sales methodology is being executed to maximize revenue, premium payer mix and occupancy growth.



Walker Methodist

• United States
• Hospitals and Health Care
• 100 - 200 Employee

• Director of Sales and Marketing

  • Mar 2015 - Dec 2015

  • Manage the business development of Walker Place a Senior Living and Skilled Nursing Community. • Develop marketing campaigns through a variety of marketing channels and social media outlets for lead generation to enable the sales team to achieve census & revenue goals.• Create new channels of marketing opportunities within SEO, Direct Mail and re-design of the website. • Implemented community development strategies and partnerships with churches, financial planners, lawyers, chambers of commerce, realtors and senior moving companies. • Implement sales training, sales performance indicators and operational processes for Walker properties.• Direct sales calls to organizational leaders in the health services arena covering independent, assisted living, transitional care, memory care and long-term care. Our Health Center team works closely with each and every individual to provide care and services that promote dignity, autonomy, and comfort:•24/7 skilled staff oversight•An electronic monitoring system to alert staff•Expert staff trained to manage and meet needs•Consistent staff members for continuity of care•Progressive use of alternative interventions to reduce need for unnecessary medication•Meaningful activities and recreational interventions available 24 hours a day•Physical, Occupational, and Speech Therapy suites to provide 1:1 sessions•Dedicated staff devoted to supporting individuals and their familyAside from our Parkinson's Care and Memory Care services, the Health Center also offers Transitional Memory Care. This type of memory care is available for temporary changes in mental status that may or may not be long term for an individual. This unique program helps to continually ease the burdens of dementia and allows us to help individuals live fully each and every day.



Benchmark Learning

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Director of Sales and Marketing

  • Nov 2012 - Feb 2014

  • Increased on time project delivery to the customers by 45% by implementing a new Project Management process. • Implemented new sales territories, compensation models and revenue splits resulting in an additional 2 million in top line revenue. • Managed and coached a sales team consisting of a combination of 22 inside, outside and remote account managers targeting front line team members to C level executives.• Trained and assisted on the RFP process within the organization to be delivered to key decision makers. • Facilitated the senior business development sales team to create custom private training and consulting opportunities in organizations into Fortune 500 companies.



Rasmussen College

• United States
• Higher Education

• Campus Operations

  • Dec 2008 - Oct 2012

  • Planned & Facilitated Operational & Financial operating budget, and capital projects. • Lead a team of 4 direct leadership reports consisting of Academics, Student Life, Financial Aid and Admissions.• Facilitated the implementation and conversion of the CRM system to Salesforce. • Increased business to business corporate partnerships by 20% in 2011. • MN/ND Regional Admissions Leadership Training Coordinator. • Created the Rasmussen College Employee & Student Leadership Academy. • Facilitated audit and compliance processes for the campus in accordance with our licensing, accreditation & federal government. • Implemented government and collegiate operating procedures.• Achieved Student career placement rates of 90%.• Organize and participate in community service projects with the United Way, local organizations and Chambers of Commerce. • Represent Rasmussen on the Board of Directors at the Eden Prairie Chamber of Commerce.• Increased student population 69% YOY.• Start growth rate on average of 27% YOY



Life Time Fitness

• Saudi Arabia
• Sporting Goods Manufacturing
• 1 - 100 Employee

• General Manager

  • Jul 2006 - Dec 2008

  • Directed and lead all aspects of all club operations to ensure member satisfaction and financial goals for the Company.• Directed first class customer services models at the highest membership level Onyx clubs within LifeTime Fitness. • Reviewed daily sales process by meeting one on one with sales manager & reps, managing prospects, previous members, corporate accounts by role playing/scripting to close sales, walk-ins & telephone inquiries resulting in averaging 105% sales goals at a premier price point averaging 200+sales per month.• Implemented a hiring process for 230+ team members for all business needs including club operations, sales, child center, member activities, tennis, personal training, group fitness, salon & spa, café & customer service.• Invested in daily sales business reviews with department managers to ensure customer service and exceed revenue targets. • Facilitated execution of monthly business plans for the respective departments resulting in over 8 million in department revenue per year with 9 directors.• Financial planner of operating budget, capital projects, budget planning for adaptation to the new company.