Jeff Brooks
Director of Marketing at Virtual Athletics League- Claim this Profile
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Bio
Experience
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Virtual Athletics League
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United States
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Entertainment Providers
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1 - 100 Employee
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Director of Marketing
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May 2021 - Present
As the Director of Marketing at the Virtual Athletics League, I'm responsible for crafting marketing campaigns for both our organization, and our affiliated game developers. In this capacity, I've promoted numerous titles in both the Virtual Reality, and traditional gaming space, including launching an indie FPS title to the top ten of the Steam best sellers chart.
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Marketing Associate
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Jan 2021 - May 2021
During my time as a marketing associate at the Virtual Athletics League, I performed influencer marketing outreach within the Virtual Reality gaming space, reaching agreements with influencers possessing upwards of two million followers across YouTube, TikTok, and Twitch. In this capacity I organized launch campaigns for major VR titles, generating millions of views across social platforms. Additional responsibilities included business development outreach, crafting compelling copy, and… Show more During my time as a marketing associate at the Virtual Athletics League, I performed influencer marketing outreach within the Virtual Reality gaming space, reaching agreements with influencers possessing upwards of two million followers across YouTube, TikTok, and Twitch. In this capacity I organized launch campaigns for major VR titles, generating millions of views across social platforms. Additional responsibilities included business development outreach, crafting compelling copy, and co-managing company Twitter account possessing over 4,000 followers.
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Classroom Tutor
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Sep 2018 - May 2019
Leveraged my passion for educational equity in order to serve as a literacy tutor in a second grade classroom, helping the approximately 25 students improve their reading and writing skills. Through this role, I learned a great deal in regards to managing people dynamics in order to ensure that all students were both happy and productive. Additionally, by engaging with students from a wide variety of different backgrounds and skill levels, I improved my adaptability and capacity to approach… Show more Leveraged my passion for educational equity in order to serve as a literacy tutor in a second grade classroom, helping the approximately 25 students improve their reading and writing skills. Through this role, I learned a great deal in regards to managing people dynamics in order to ensure that all students were both happy and productive. Additionally, by engaging with students from a wide variety of different backgrounds and skill levels, I improved my adaptability and capacity to approach situations from a variety of different perspectives in order to achieve success. Show less
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EXPRESS
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United States
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Retail
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700 & Above Employee
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Sales Associate
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Jun 2018 - Aug 2018
Livonia, Michigan As a sales associate at Express, I served as a Jack-of-All-Trades who adapted to the changing needs of the store as the day progressed. Whether I was proactively pitching credit programs to customers, reading and reacting to the needs of our clients, or communicating with my team members to ensure that customer checkout was efficient, I learned a great deal about crafting an excellent consumer experience in order to encourage repeat visits.
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The Michigan Daily
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United States
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Newspaper Publishing
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200 - 300 Employee
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Columnist
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Sep 2016 - Dec 2016
Ann Arbor, Michigan My time as an opinion columnist for the Michigan Daily taught me the importance of utilizing extensive research in order to justify my claims and decisions, despite how passionate I may be about the topic at hand. This process, in conjunction with the collaborative nature of working with an editor to refine my columns, greatly enhanced my written communication skills, while also teaching me to embrace constructive criticism.
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Dynamic Marketing Solutions Inc
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Canada
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Telecommunications
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1 - 100 Employee
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Chat Representative
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May 2016 - Aug 2016
Livonia, Michigan While serving as an online chat representative at Dynamic Marketing Solutions Inc, I gained valuable experience working in a fast-paced office environment, while learning to delegate and divide responsibilities in an effective manner in order to satisfy our client's needs. Working with 10+ customers at any given moment taught me to effectively multi-task in order to provide excellent customer service regardless of the stress-level of my situation.
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University of Michigan - Research and Sponsored Projects
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United States
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Research
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1 - 100 Employee
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Research Assistant
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Sep 2015 - Apr 2016
Ann Arbor, Michigan During my time as a Research Assistant in the BioPsychoSocial Lab at the Institute of Social Research, I performed numerous tasks, including running experiments, briefing participants, performing data entry, and assisting in the creation of scientific studies. This role enabled me to approach pressing issues facing society today from a variety of different viewpoints as a result of the lab's interdisciplinary nature.
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Education
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University of Michigan - Stephen M. Ross School of Business
Master's degree, Management -
University of Michigan- Ann Arbor
Bachelor's degree, Communication and Media Studies